Lytics

08/31/2023

To build real-time , we need infrastructure and technologies that accommodate ultra-fast data capture and processing. It'll require:

1️⃣. In-memory data storage for high-speed ingest,
2️⃣. Distributed architecture for horizontal scalability
3️⃣. Queryable pipelines for instant, interactive .

That’s how you make the move from data silos to pipelines. Learn more →

To build real-time data pipelines, we need infrastructure and technologies that accommodate ultra-fast data capture and processing — and eliminate silos for good.

08/30/2023

How does Lytics help you make the most of your Google Cloud investments? Hint: data clean rooms play a big role.

Watch our on-demand webinar to find out: https://bit.ly/3NXvLIc

08/28/2023

At Lytics, we recognize that our community of employees, customers, and partners are a huge part of what makes what we do possible.

Here’s a spotlight on a member of our team — and some insights on what drives their success at Lytics, in their own words.

Meet Rae, our Frontend Engineering Manager 👉🏼

At Lytics, we recognize that our community of employees, customers, and partners are what makes what we do possible. Here's a spotlight on one of our own.

08/23/2023

To personalize 1:1 experiences at scale, you need to be able to:

📍 Pinpoint your customer
🌟 Layer on consumer insights for smart targeting and segmentation
🔑 And activate across your marketing channels.

That’s the future of CPG marketing — and it’s already here. Here's what you need to know →

Marketing for mass appeal is a relic of traditional CPG engagement strategies — especially when we know better (and can do better). Modern businesses already have the data they need to personalize with context, more easily, and more meaningfully than has ever been possible.  To personalize 1:1 ex...

08/18/2023

Lytics + BigQuery + = 📈. Here's why: https://bit.ly/3NXvLIc

08/16/2023

Should your organization build or buy your next ? Here's some insight and expert guidance on making the responsible choice from our :

https://bit.ly/46UGk7g

08/14/2023

🤚🏼🛑 Have you registered to join our with Adweek yet?

RSVP and join us live tomorrow (or on-demand on your time!) to learn why more than 60% of business leaders believe implementing AI will increase productivity, enhance customer interactions, and improve customer relationships →

Adweek Webinar: How AI Will Change the Face of Customer Experience

08/11/2023

🤔 Are you registered for Lytics and Adweek's on August 15th?

Join us to learn how AI will change the face of , plus:

☑️ What’s changing in AI and how to stay informed in the rapidly evolving landscape
☑️ Customer data pipeline management implications of AI’s advancement
☑️ The most important AI-driven use cases to test right now

RSVP here 👉🏼 https://bit.ly/3O1mNcT

08/09/2023

🤔 Q: Why is Lytics the right partner in the Golden Age of and ?

A:

In a 2023 report from Databricks, Lytics, a customer data platform, has been named one of the top 10 fastest-growing data and AI products. Our AI use cases enable businesses to better leverage their customer data with a solid foundation built around privacy and compliance.

08/07/2023

On August 15th, join Lytics and Adweek to unpack how organizations can take advantage of AI now to deliver great experiences, where the technology is headed, and how this will change data-driven organizations.

RSVP here 👉🏼 https://bit.ly/3PXwtYt

08/04/2023

Why are modern business needs surpassing traditional capabilities?

Watch our with Actable to find out: https://bit.ly/3K1M5q0

08/03/2023

By 2026, the CDP market is forecasted to surpass $5.7 billion. Meanwhile, the volume of data in the world is expected to double (IDC).

Here are 5 CDP trends to watch for in the coming year:

As customer data investments grow, the imperative for data privacy, AI-enablement, and automation does, too. Here are 5 emerging CDP trends.