06/09/2026
Constant connectivity has travelers craving a whole lot more of less.
Less screens. Less connectivity. Less notifications.
In fact, Expedia recently found 84% now choose calm over Wi-Fi when booking a trip, creating a perfect opportunity for rural destinations to highlight their own farm charm.
DMOs can lean into this desire for slower travel to draw visitors to wide-open fields, thick forests, hands-on agricultural stays, and quiet heritage sites that offer a true break from digital noise.
Tap the bio links to learn more about the trend and how to build the strategy that captures this momentum: https://noblestudios.com/travel-tourism/dmos-rural-tourism-strategy/