02/12/2026
40 Years Powering Hot August Nights: A Starsound Sponsorship Case Study
We are launching our Sponsorship Case Study Series with the one and only one of Nevadaâs most iconic festivals, and celebrating their 40th Anniversary in 2026.
Starsound has been a part of Hot August Nights since the very beginning back in 1986, when the entire event fit into a convention center parking lot. As the festival grew, moving to the University of Nevada, Reno, expanding to the Grand Sierra Resort, and eventually returning to the university grounds this year in 2025 â we grew with it. What started as a small-stage, one-location production has become a citywide celebration of music, motors, and culture, and weâve been honored to evolve alongside it every step of the way.
Dive deeper into the partnership and what it takes to put on an event of this scale in our first installment of the Starsound Sponsorship Case Study series.
2026 Starsound Sponsorship Applications are now open through March 31st!
If your event centers on arts, education, youth programs, nonprofits, or community gatherings, weâd love to hear from you. All are welcome to apply. Applications will be processed on a rolling basis.
đ Dive deeper or learn more about applying for a sponsorship at the link in bio or at starsound.com/2026-sponsorships