06/03/2026
Black Friday is no longer just a shopping event. It's becoming an AI race. 🤖 🏁
The 2025 numbers tell the story:
→ $11.8B spent online during Black Friday
→ AI-driven retail traffic surged 805%
→ AI-referred shoppers were 38% more likely to convert
Consumers are increasingly arriving at retailer websites after researching products with AI assistants, making discoverability and relevance more important than ever.
At Algolia, we saw this shift firsthand, processing 33.5 billion searches during the Black Friday–Cyber Monday weekend.
The takeaway? The brands that win won't just offer the best deals. They'll make it easiest for customers to find, decide, and buy.
Read the full analysis via the link in the comments.
Do you think AI will become the primary way consumers discover products online?