AnyRoad

AnyRoad AnyRoad helps brands streamline & scale events, tours, and activations to grow loyalty and revenue.

Helping innovative Brands manage and measure the ROI and Return on Experience (ROE) for their experiential marketing efforts.

Collecting NPS from experiences is a huge leading indicator of future purchase behavior and consumer loyalty. Here's the...
02/13/2026

Collecting NPS from experiences is a huge leading indicator of future purchase behavior and consumer loyalty. Here's the data to prove it!

How are you measuring the long term revenue impact of events and experiences?

We analyzed data and survey feedback from 126k consumers across 3k brand experiences for more than 500 brands in 2025.He...
02/13/2026

We analyzed data and survey feedback from 126k consumers across 3k brand experiences for more than 500 brands in 2025.

Here’s what we found:

Brand experiences are human experiences. Its not about the production value as much as you might think.

The strongest results come from Ambassadors and Guides who listen, adapt, and connect. Sometimes that's hard to track and manage.

The data is clear: authenticity drives loyalty and conversion.

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505 Howard Street
San Francisco, CA
94105

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