10/19/2026
Spec homes don't get the glossy campaign. Custom builds do.
But spec is quietly winning. NAHB: spec completions hit ~387,000 units in 2025 (+6.3%), and spec now makes up the majority of new single-family homes built.
Buyers aren't settling for move-in ready. They're choosing certainty.
The best spec homes we've seen get marketed like they mean it.
Learn what strong visuals can do for you at:
https://outhouse.net/renderings/