Avenue 25

10/06/2026

Look closely at the B.
There's a bird hiding in it.

LittleBird, powered by LevelUp, brings smart-home tech to multi-family housing. They needed a mark simple enough to stitch on a hat and smart enough to carry a whole family of products.
So we drew the letter first. Then we gave it a beak.

From there we built the icon set: smart locks, thermostats, cameras, lighting, messaging. Same line weight. Same attitude. One little bird holding it all together.

A little bird told us the best logos reward a second look.

10/01/2026

Here's a test for any brand: would people wear it for free?

For Hellion Marine, that was the bar. Jetboat people don't want a logo. They want a flag to fly.

So the identity had to hold up on everything that gets wet, tossed around and shown off. Life vests. Rash guards. Dry bags. Yetis. A flag.

A bold wordmark. An H that stands on its own. A color you can spot across the lake.

When customers become walking billboards, the brand is doing its job.

09/29/2026

Our clients see what their brand will look like before we do the work.
That's what a "bransdcape" is for.

It's one of the first things we present on a new brand. Strategy goes in: personality, market position, brand promise. A visual world comes out.

For AppraisalTek, the strategy was about people. They serve clients with time-sensitive needs, and their promise is care so personal each client feels like the only one.
So the stylescape leads with faces, handwriting and warmth. Not spreadsheets.
The tagline: Home is where our heart is.

Swipe through. It's built as one continuous picture.

09/24/2026

Same product. Same shelf. Very different result.

Swipe to see Critter Crackers before and after.

On a crowded pet aisle, a package gets a split second to make its case. The old one blended in. The new one has a clear hierarchy, a friendly face and one line that sums up the whole brand: ware pets play.

Then we rolled it across the line. Hay Roller. Birdie Bungalow. Kwazy Kawot. Every box looks like part of the same family, so shoppers learn the brand faster.

Packaging isn't decoration. It's your best salesperson, working every aisle at once.

09/23/2026

A hotel sign is a promise you make from the highway.

For Navajo Nation Inn, a NavajoLand Hotel, we built a brand that starts with the land itself.

The mark takes its shape from the Window Rock monument.
The colors come straight from red rock and desert shadow.
Then we carried it everywhere a guest looks. The roadside sign. The Diné Restaurant marquee. Key cards, door hangers, even the hand wash.

Good hospitality branding doesn't shout. It makes people feel like they've arrived.

09/21/2026

Ever search your own industry on ChatGPT? Do you show up? Would you like to?

AI is doing what Google does. Here's our 2-minute way to check if you still show up. And a FREE tool to help.

12/24/2025

🎄Go, go, go. It’s okay to slow.