Antavo Loyalty Cloud

18/06/2026

Your loyalty program is only as powerful as the data flowing through it. 🔗

We have published an article that’s a deep dive into what it really means to build a connected loyalty ecosystem and brands often underestimate the richness of the data sources they can link to their loyalty program.

Key takeaways if you wish to SKIM-read:

- "Connected" means compatible, not just plugged in, because forcing mismatched tools creates bugs and bottlenecks
- Transactional, behavioral, and lifestyle data all need to flow into your loyalty platform for true personalization
- Loyalty data should flow outward too, directly into marketing automation tools to trigger timely, personalized comms
- BI integration is essential to continuously refine and prove program performance

Read the full article if you want to get ready for building a truly connected loyalty program: https://eu1.hubs.ly/H0wfG1s0

12/06/2026

Think gaining loyal customers is the ultimate marketing milestone? Think again.

Having a product that satisfies your audience and brings them back for repeat purchases is a fantastic foundation.

But if you want to achieve long-term brand growth, you have to take it to the next level: brand advocacy.

Here are the game-changing benefits of turning loyal buyers into active brand advocates:
- Advocacy creates a win-win cycle that keeps giving back. The more your customers vocalize their brand relationship online, the more they actually strengthen their own long-term loyalty and psychological commitment.
- Your advocates are already sharing insights, posting content, and standing up for your brand completely for free because it aligns with who they are. All you have to do is properly recognize and further incentivize them through your community!
- Customers in 2026 crave real, peer validation. Since advocacy is authentic and voluntary it is infinitely more trustworthy. It comes from real people customers can identify with!

Ready to bridge encourages advocates to achieve long-term brand growth?
Dive into our latest article on brand advocacy: https://eu1.hubs.ly/H0w3Ntb0

11/06/2026

Hotel loyalty programs are evolving fast, and the brands that adapt will win guest retention for years to come.

Antavo has published an in-depth article on best practices for creating innovative hotel loyalty programs. Here are the key takeaways:

- 76% of hotel loyalty program owners are satisfied, yet 63% still want to upgrade their technology
- Gamification, tiered rewards, and surprise-and-delight initiatives are must-have features for modern programs
- Real-world leaders like Hilton, Marriott, IHG, Hyatt, and Accor are setting the bar with co-branded cards, milestone rewards, and experiential perks.

Click the link to read the full article and get inspired for your own loyalty concept: https://eu1.hubs.ly/H0w3MS10

22/05/2026

What would you do??? 250K loyal online community, but no owned channel to reach, engage, or reward them... LeMieux found the solution:

They built the LeMieux Insiders app, which masterfully combines:
- Loyalty
- Ecommerce
- Community

The loyalty program - powered by Antavo, of course - acts both as a foundation and an umbrella to connect the other two pillars.

A way to activate and appreciate their community’s purchases, engagement, and advocacy.

And the results? Fast and fabulous:
- 22.89% of revenue from the app (just 3.95% of customers)
- 8X more revenue per user vs. mobile website
- 2X retention rate for loyalty members vs. non-members
- App overtook desktop as #2 revenue platform in 5 months

How exactly did they do it? What mechanisms did they use? Why it works so well?

Find the answers in our newest case study (no it’s not gated don’t worry): https://eu1.hubs.ly/H0vxPYV0

Also, shoutout to Shaun Loughlin and Jodie Bratchell at LeMieux for this amazing partnership, and congrats to all the companies involved in the project: Tom & Co., Klaviyo, Adobe Commerce (Magento).

22/05/2026

Loyalty in 2026 is at a turning point. With game-changing forces like AI agents in play, you need to be on top of the latest trends if you want to be a market leader.

Luckily for you, we’ve just published a new article collecting 254 customer loyalty statistics for 2026 and beyond, with insights from Accenture, Adobe, Capgemini, Deloitte, Forrester, Gartner, HubSpot, KPMG, McKinsey & Company, Ogilvy, PwC, Salesforce, SAP, Braze, Dotdigital, and Acxiom.

64% of organizations plan to increase AI investments over the next two years
60% of consumers say most marketing emails aren’t relevant to them
93% of loyalty program owners who track ROI report positive returns, with an average value of 5.3X
83% of marketers believe they make members feel valued, but only 56% of consumers agree

Read the full article here: https://eu1.hubs.ly/H0vvz1X0

14/05/2026

Are you basically operating a ghost town pretending to be a referral program??

New users pull up, grab their reward, and leave before you can say hi?

If that’s you, we need to talk!

Because here’s the thing: A refer-a-friend feature on its own is an acquisition at best, a budget loss more often...

How to make it work? Not just as an acquisition tool, but a retention engine!

And that’s where loyalty enters the picture, tying referral rewards to engagement actions:
First or even multiple purchases by the new program member
Purchases above a certain threshold
Social engagement soft actions

As for how to actually incentivize existing loyalty members to actively refer?

We wrote a whole breakdown with best practices from brands like Canela Media, Benefit Cosmetics, and Nordiska Kompaniet, NK.

Time to make your referral marketing strategy truly work, check out the article: https://eu1.hubs.ly/H0vkD2h0

08/05/2026

Marketing ROI gets easier to prove when you stop leaning on “marketing math” and start showing customer-level facts.

This is exactly what our newly published article is about, with actual expert insights on how CMOs, CRM leaders, and loyalty teams can build stronger trust with finance by reporting in a language CFOs actually use. For example:

Track acquisition, retention, churn, reactivation, gross margin, contribution, and sales per customer
Focus on incrementality: what did marketing actually cause, not just what was attributed?
Measure loyalty ROI by changed behavior, like redemptions, referrals, category exploration, and repeat purchases

Read the full article by clicking the link:

Bridge the gap between marketing and finance. Master customer-level reporting and incrementality to clearly prove your marketing ROI.

07/05/2026

What's the biggest loyalty headache in your program right now? Like, do you even know who walked into your store yesterday?

Many brands have the sales online, and the sales offline. But they don’t actually have the dots connected…

That's the loyalty gap nobody talks about.

And the reason why the word “omnichannel” should be your BFF.

Because not properly identifying your customers across multiple channels is a big no-no in 2026!

So what’s the solution? App? Plastic card? Wallet Pass?

Our honest answer? It depends!

Tommy Hilfiger's Tommy Together loyalty program is one of those programs that tackled this issue head-on.

See how they did it, plus learn about conserving heritage fashion legacy through loyalty:

Tommy Together proves loyalty doesn't cheapen your brand. Expert review packed with actionable tactics for fashion loyalty professionals.

06/05/2026

Restaurant loyalty shouldn’t be a margin-draining discount machine. It should drive profitable, repeatable behavior.

We have published an article on how restaurant and QSR brands can design loyalty programs that boost engagement without killing margins.

Key takeaways:
- Focus on frequency, not just average order value
- Use low-cost, high-perceived-value rewards instead of blanket discounts
- Add gamification, tiers, challenges and instant wins to keep members engaged
- Shift customers toward the right channels, like apps, kiosks and off-peak visits.

Examples include KFC UK & Ireland, La Cage, Subway, Chick-fil-A, McDonald’s, Wendy’s, Burger King, Chipotle Mexican Grill, Pizza Hut, Costa Coffee, Starbucks, Dunkin’, Panera Bread and Pret A Manger.

Read the full article here:

Turn discounts into profit with smarter restaurant loyalty programs and get a downloadable KFC case study packed with campaign design insights.

30/04/2026

Fashion loyalty is the vertical that’s all about experiences, exclusivity, community, and sustainability, not just “earn points, get discounts”.

We have published a new article exploring 8 inspiring fashion loyalty program examples, showing how leading brands build stronger customer relationships while protecting margins.

Key takeaways:
- Loyalty helps reduce discount dependency by offering value through perks, access, and experiences.
- 81% of fashion brands are satisfied with their loyalty programs
- Points, tiers, VIP clubs, and gamification can drive both transactional and emotional engagement.
- Sustainability rewards, like garment recycling and eco-actions, can strengthen brand alignment.
- Great fashion loyalty programs connect online, in-store, app, and community experiences.

Featured brands include Nike, lululemon, Urban Outfitters, TK Maxx, HUGO BOSS, H&M, and Peek & Cloppenburg.

Read the full article here: https://eu1.hubs.ly/H0tZPkk0

Unlock the secrets to successful fashion loyalty programs. Explore 8 inspiring examples that boost both sales and engagement.