Antavo Loyalty Cloud

13/08/2026

17-18% higher purchase frequency. Same customers. Before and after joining Paul Smith’s loyalty program. What’s the secret?

Well, it’s definitely not discounts…

Collectors Club, built on Antavo AI Loyalty Cloud, tracked performance for the same customers pre- and post-opt-in. (As you should, btw!)

The results:
- 17-18% increase in purchase frequency for top-tier customers
- 12% AOV lift for entry-tier customers
- 78% increase in year-over-year spend for engaged top-tier customers
- 91% YoY spend increase for engaged Newcomer-tier members
- Zero blanket discounts anywhere in the mechanic

We created a detailed breakdown of the exact steps Paul Smith took to get here.

👉 Here’s the blueprint: https://eu1.hubs.ly/H0xCBx_0

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Paul Smith’s Collectors Club loyalty program - powered by Antavo AI Loyalty Cloud - is the picture-perfect example of how clever loyalty strategy and innovative loyalty technology drive actual business KPIs, not vanity metrics.

Huge thank you for the amazing partnership to Paul Smith, especially to Michaël Lopez, Global Head of Brand Marketing, and Vanessa (Tzu-Ting) Kao, Loyalty Project Coordinator

Shoutout to the amazing technology partners involved with the project
Loyalty platform by Antavo
Development by Limesharp, Ed Bull
Marketing automation by Klaviyo, James Guerin, Ameet Shah, James White, Simon Bloom, Byron Goodman, Ian Mahanes, Gaetan Meert, Simon Lye, Joan Morales
Point-of-sale system by Cegid

Discover how Paul Smith's Collectors Club - powered by Antavo - drives AOV, purchase frequency and engagement in premium fashion retail.

12/08/2026

Quebec's beloved rotisserie chain just made loyalty simple, personal, and rewarding for every guest with the My B&CO loyalty program, powered by Antavo. 🍗

Key takeaways: 🎯 Guests earn points on every purchase, online or in-restaurant, with double points during select promos 📱 A mobile loyalty pass makes member identification effortless ❤️ Members can donate points to charitable organizations Benny&Co. supports 🤝 Built with an extended partner team: StratLX for strategy, Valtech for implementation, and Bloomreach for marketing automation

Special thanks to Gabrielle Gingras, Marketing Vice-President at Benny&Co, for the amazing quote!

Read the full story behind the launch 👉 https://eu1.hubs.ly/H0xBVvQ0

11/08/2026

76% more in-app parcel sendings!

Here’s the loyalty case study on how GLS Hungary made it happen:

Most parcel companies know exactly one thing about the people they deliver to: a tracking number.

GLS Hungary wanted more than that. Consignees who opt in, who behave in trackable ways, who feel like actual customers instead of a shipping label.

So they built GLS VIP, a loyalty program running on Antavo.

And six months later, the numbers are hard to ignore:

- 57% of all GLS app users are already enrolled
- 76% increase in in-app parcel sendings (since launch, compared to the previous 6 months)
- Real tier movement: Members are climbing, not just signing up and going quiet

For a logistics brand, that's not a small shift. That's consignees going from anonymous to identifiable, describable, and actually engaged.

The part we're not going to spoil here:

How they got an entire tier system running on essentially one clean signal, and why that simplicity is exactly what made the results possible.

See how GLS Hungary pulled it off: https://eu1.hubs.ly/H0xz4gT0

Thank you to Burka Szilvia, Certified Loyalty Expert™, and Krisztina Bocskor for the insights, and a shoutout to the partners involved in the project alongside Antavo: Mito Group, Bloomreach!

See how GLS Hungary's loyalty program drove a 76% jump in in-app sendings, turning parcels into a retention data engine with Antavo.

31/07/2026

Grocery loyalty programs are outperforming the market on ROI, 52% report at least 6x return vs. 46% globally. But they're notably behind on AI personalization, and that gap is the real story.

We've published new data from Antavo's Global Customer Loyalty Report 2026 breaking down exactly where grocery stands.

Key takeaways:
52% of grocery loyalty owners report ROI of at least 6x spend, ahead of the 46% global average

Only 44% currently offer AI-driven personalization, but 51% plan to add it within two years
25% rate their AI preparedness as low, roughly double the global rate

Leadership hesitancy, not budget, is the top barrier for brands planning to launch (47% vs. 21% globally)

Read the full article here: https://eu1.hubs.ly/H0xlWBf0

Grocery loyalty programs beat the market on ROI but lag on AI adoption. See what 2026 GCLR data reveals about the gap and what's driving it.

30/07/2026

Shocking news of the day: Not every type of loyalty program works for YOU.

There are 10, and it’s time to figure out which 1 is right for you!

Worry not!

We just broke down all of them: what they are, who they fit, and how to actually tell which one matches your business.

Here's a taste:

Earn & Burn: fast, simple, no gates. Dunkin' Rewards runs this at scale. The whole point is keeping redemption friction near zero for habitual, low-consideration purchases.

Tiered: built for the brands with fewer, bigger purchases to protect. Hilton Honors' climb to Diamond makes leaving feel like losing something you earned, not just a discount you'll find elsewhere.

Gamified: KFC UK & Ireland's KFC Rewards Arcade lifted purchase frequency 24% by using literal mini-games. The reasons to open the app matter as much as reasons to buy.

Ready to find out which type of program would be your perfect match?

All 10 types, fit criteria, and real examples here:

10 types of loyalty programs, compared: Earn & Burn, Tiered, Gamified, Referral, Coalition, Hybrid and more. Find which works best for you

23/07/2026

#1 Facebook
How do you build loyalty with dozens of merchants and zero shared visibility? At an airport nonetheless??

Edmonton International Airport (YEG) built YEGplus - powered by Antavo - the first proprietary loyalty program at a Canadian airport to solve this challenge.

Here’s a teaser:
- Coffee, parking, a gift shop purchase: used to sit in three separate systems
- Now it rolls into one member profile, instead of disappearing
- Klaviyo integration keeps messaging tied to real behavior, not blasts

The best part:
- YEG uses this centralized data to truly enhance customer experience
- And it also feeds directly into commercial planning: It supports the aeronautical and non-aeronautical revenue growth for YEG
- It can be used to plan merchant partnerships, parking strategy, and where to grow revenue across the terminal

Clever, isn’t it?

Make sure to check out how they keep engagement alive between purchases!
Check out the full story here: https://eu1.hubs.ly/H0x7b-m0

Huge thank you to Hadya Osman, Loyalty Manager at Edmonton International Airport (YEG), who shared her insights with us in an exclusive interview!

Shoutout to the tech vendors involved with the project: Klaviyo, Veryfi, and Chauntry (BookFlowGo).

See how the Edmonton airport loyalty program YEGplus turns scattered passenger spend into one retention data feed, built and run on Antavo.

22/07/2026

Networking makes the dream work. Or was it teamwork? Either way, in loyalty, who you know is still the fastest way to learn what actually works.

That's why we just updated our list of the biggest customer loyalty and retail conferences for the rest of 2026 and all of 2027, so you don't have to piece it together from ten different newsletters.

Here's the TL;DR:
- This fall alone brings Groceryshop, Shoptalk Fall, and The BIG Handshake Loyalty ™ (TBH) Amsterdam
- eTail™ Boston and eTail™ West build in dedicated C-Suite Retreats so senior leaders can compare notes with true peers, away from the general crowd
- 2027 opens with National Retail Federation's 41,000+ retail professionals, then rolls into Shoptalk Luxe, Loyalty Summit CXM, and eTail West

All 18 events, dates, and locations in one place:

2026 and 2027 Customer loyalty conferences list is here: 18 important global loyalty events, including Shoptalk, CX Summit, BIG Handshake

17/07/2026

The travel battle is on: OTAs vs Hotels! Here are 5 ways Hilton Honors plays to win (save this for your next brainstorming session):

Most important lesson: It's built around flexibility!

Meet travelers where they are, instead of putting them in neat little boxes..

Here's the TL;DR:

Three ways to hit the same tier:
- Stay a lot, stay long, or spend big; any one path gets you to Gold or Diamond

Our advice: Don't force every guest through the same qualification path. Ask who you're excluding if you only measure one thing.

Points come from almost everywhere, not just stays
- Lyft rides, co-branded credit cards, car rentals, all feed the same point balance
- A member who travels a few times a year but swipes a card daily still racks up points constantly

Our advice: Look for everyday, non-purchase touchpoints where members could be earning without ever booking with you.

Redemption isn't one path either
- Points can go toward stays, experiences (including live auctions), Lyft rides, Amazon checkout, even donated to charity
- Different guest types get a redemption option that actually fits them

Our advice: If your only redemption option is "the thing you sell," you're leaving a lot of members with nowhere to spend their points.

Full expert review of the Hilton Honors loyalty program here:

From tiered earning rates to status match and experience auctions, see how Hilton Honors engineers every mechanic to drive retention.

16/07/2026

What makes Sephora's Beauty Insider so successful? Share your take in the comments, please! Here’s ours:

The biggest strength? Knowing its customer audience

Sounds way too simple, yet this one key element weaves through every program mechanic, making it the success story it is today.

TL:DR on the best parts:
1. Rouge's real hook isn't the $100 reward; it's first access to sellout launches, which is the one thing a discount can't replicate.

2. Point Multiplier Events aren't just a perk; Sephora uses them to spotlight specific brands and shift inventory on demand.

3. Members can link Beauty Insider to Kohl's, DoorDash, Instacart, and Uber Eats, so purchases on platforms Sephora doesn't own still count toward status.

4. Member-only offers unlock the second you sign up, no spending required, so day-one members already feel like insiders.

5. Auto-Replenish is fully gated behind membership, turning a routine reorder into an actual reason to join the program.

Find our full loyalty program review here:

Expert breakdown of the it girl of beauty loyalty: The features and strategy behind the 46M-member Sephora Insider Beauty program

09/07/2026

Dunkin’ always nails their collabs from Ben Affleck to King Kylie, but is their Dunkin’ Rewards loyalty program just as hot? We have thoughts:

On the positive side:
- The app itself is well-built and easy to navigate

- Boosted status gives 12 points per dollar (up from a flat 10) if you visit 12x in a month - a nudge in the right direction, but not enough on its own

- Limited-time offers boost the right KPIs: low-frequency hour visits, product category sales, channel engagement

- The birthday offer gives flexibility: 3X points across a 3-day window, so nobody's panicking about hitting the exact date

On the “could be better” side:
- The elephant in the room still: the 2025 reward repricing: cold brew went from 500 to 950 points - a sign for marketers to be careful

- Badges are not utilized enough: no bonus points, no perks, nothing. so... customers could ask: why bother?

- What about merch as rewards?

How our experts would boost untapped loyalty potential in the program? See our tips here:

Our Dunkin' Rewards review unpacks the 2025 repricing backlash, the mechanics driving real engagement, and where the program still has room to grow