10/02/2026
Strong word of mouth depends on more than doing great work.
When customers can’t easily remember, spell or repeat your business name, referrals can disappear before they ever reach you.
That was part of the challenge facing the company that became The Goodbrush Painting Co. We recommended a new name and a stronger value proposition, giving customers a clearer reason to choose the company and a brand they could actually remember and share.
Could your brand be making growth harder than it needs to be?