AddEvent

AddEvent Everything you need to share your events, schedules, calendars, and appointments (and easily add to calendar) so no important moment is ever missed. 🗓️

What if the biggest leak in your marketing funnel happens after someone signs up for your event?They registered. They cl...
10/01/2026

What if the biggest leak in your marketing funnel happens after someone signs up for your event?

They registered. They clicked the button. They said yes.

But two weeks later, your event is competing with a full inbox, a busy calendar, and everything else demanding their attention.

That is why the funnel should not stop at conversion.

Discovery → Registration → Calendar → Attendance

Our latest blog explores how adding a calendar step can help turn intent into action.

Read more in our latest article: https://eu1.hubs.ly/H0yGtjF0

09/18/2026

If your nonprofit is preparing for Giving Tuesday 2026, start your donation reminder strategy early.

The week leading up to Giving Tuesday is crowded. Donors and supporters will be bombarded with fundraising emails, ads, and social posts from other nonprofits competing for their attention, and more importantly, donations.

One way to stand out is to get on their calendar ahead of time, before they are inundated with donation requests.

Charity Navigator tested this strategy with more than 65,000 people and found that supporters who received an Add to Calendar option were 45% more likely to donate than the control group that didn't receive the option ahead of time.

Create a calendar event with your Giving Tuesday date, donation link, impact information, and reminders. Then share it through your email campaigns, website, donation page, and social channels to get on their calendar ahead of time.

You don’t necessarily need another email reminder the week of, you need a way to make sure people remember at the time where it matters most.

Most event teams treat SMS reminders as the fix for no-shows.But a text message is competing with every other notificati...
09/18/2026

Most event teams treat SMS reminders as the fix for no-shows.

But a text message is competing with every other notification on someone's phone. It's easy to miss, easy to swipe away, easy to ignore.

A calendar reminder works differently — it lives inside a system the person already trusts and checks on their own terms.

The strongest reminder strategy isn't "text people more." It's:
1️⃣ Calendar reminders to protect the time
2️⃣ Email to explain the details
3️⃣ SMS only for last-mile urgency (join links, room changes, day-of logistics)

Most events only need 1-2 text reminders — not a barrage. The goal isn't more touchpoints, it's the right touchpoint at the right moment.

We put together a full breakdown of reminder timing by event type, sample templates, and SMS best practices (consent, opt-out, timing) here: https://eu1.hubs.ly/H0yrwJp0

Every Giving Tuesday, nonprofits hit the same wall: Inbox Overload.Thousands of orgs blast emails at 8 AM on the same da...
09/14/2026

Every Giving Tuesday, nonprofits hit the same wall: Inbox Overload.

Thousands of orgs blast emails at 8 AM on the same day. Open rates drop. Donor fatigue sets in.
Smart nonprofits skip the fight for inbox space and claim the one screen donors check all day instead: their calendar.

Three ways top teams are using calendar marketing this year:

1. Turn Save the Date into Action
Add Add to Calendar links to October/November newsletters. One click and Giving Tuesday lands on the donor's calendar.

2. Treat the Event Description Like a Landing Page
Include a 1-sentence impact statement, your donation link, and match details — right in the description.

3. Rely on Reminders to Help
First thing most people check in the morning? Their schedule for the day. Right where your event already lives. Less competing with 10,000 subject lines. More frictionless giving.

Are you building calendar marketing into your year-end strategy? Drop your approach below, or grab our free guide (link in comments).

09/10/2026

Can you really trust your email open and click rates?

Privacy tools may automatically trigger opens, while security bots can click links before a real person ever sees your message. That means an open or click doesn’t always indicate genuine interest.

Calendar actions provide a stronger signal. If someone adds an event or subscribes to a calendar, they’ve intentionally made room for it in their schedule.

Email is still valuable for capturing attention. Calendars can help you hold that attention and turn it into action.

Why do we make people search for the same event twice?Someone discovers an event on your website. They’re interested. Ma...
09/09/2026

Why do we make people search for the same event twice?

Someone discovers an event on your website. They’re interested. Maybe they even intend to attend. Then what?

Too often, we expect them to remember the date, come back to the website, find the event page again, and check whether anything changed.

That’s a lot of responsibility to put on someone who hasn’t even attended yet. A better event experience removes the need to come back and search.

A live calendar can show visitors what’s coming up, let them save events directly to their own calendar, and keep event details current when plans change.

The interesting question isn’t really, “Does our website have an event calendar?”

It’s: “How much work are we asking someone to do between discovering our event and actually showing up?”

An RSVP is not attendance.Someone clicking “Yes” means they intend to show up. But a lot can happen between the RSVP and...
09/04/2026

An RSVP is not attendance.

Someone clicking “Yes” means they intend to show up. But a lot can happen between the RSVP and the actual event.

🤷 The confirmation email gets buried.
🤷 The date slips their mind.
🤷 Something else takes over that time slot.

That’s why a good RSVP flow shouldn’t end when someone submits the form. It should immediately turn that intent into a spot on their calendar.

A stronger RSVP flow looks like this:
👉 Keep the form short and easy to complete
👉 Prompt attendees to save the event to their calendar right away
👉 Automate reminders so the event stays visible
👉 Track responses in one place instead of spreadsheets and inbox threads

The goal isn’t just more RSVPs. It’s more people actually showing up. We broke down how to build a simple, automated RSVP flow here:
https://eu1.hubs.ly/H0y55Yv0

“Can’t we just build it with AI?”In 2026, that’s becoming a pretty common question. 🤖 AI has made it much easier to buil...
08/31/2026

“Can’t we just build it with AI?”

In 2026, that’s becoming a pretty common question. 🤖 AI has made it much easier to build a working prototype. You can describe what you need, generate the code, and have a usable first version much faster than before.

But here’s the catch: building software is only the beginning.

Once people depend on that software, someone has to keep it running.

Updates. Security. Bugs. Integrations. Support. Uptime.

AI can help with some of that work, but it doesn’t remove the responsibility of owning the software.

So the build-vs-buy question isn’t just: “Can we build this?” It’s: “Do we want to maintain it?”

For a small internal tool, building with AI might be the right choice.

For something customer-facing where reliability matters, buying a maintained platform can be the safer bet.

Learn more about how to choose when to build versus buy in our recent blog here: https://eu1.hubs.ly/H0xYWgv0.

08/28/2026

E-commerce and retail brands can help customers remember a product launch by adding an Add to Calendar link to promotional emails, social media stories, social media profile bios, and promotional landing pages.

When interested customers add the launch to their calendars, they receive a reminder on launch day. Brands can also add a direct shopping link to the calendar event in the location or description fields with UTM parameters to track traffic, conversions, and sales.

This simple product launch strategy helps retail and e-commerce brands turn early customer interest into launch-day website traffic and purchases.

Try this marketing strategy for your next launch and let us know how it goes.

At AddEvent, we spend a lot of time thinking about the small moments where an appointment either sticks or slips… and re...
08/21/2026

At AddEvent, we spend a lot of time thinking about the small moments where an appointment either sticks or slips… and reminder emails are one of the most underrated parts of that process.

Here's what we keep noticing: businesses tend to treat no-shows as a "we need to communicate more" problem. But most of the no-shows we hear about don't come from a total lack of reminders: they come from friction.

The appointment never made it onto an actual calendar. Or the person wanted to reschedule but the only option was calling during business hours.

The fix isn't always more messages. Sometimes it's making the one message you send easier to act on. A calendar link that takes one tap, or a reschedule option that doesn't require a phone call.

The best scheduling experiences don’t stop at “appointment confirmed.” They help people follow through.

Learn more: https://eu1.hubs.ly/H0xHmXn0

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