PickFu

06/04/2026

What if you could ask tens of millions of real consumers what they think — and get answers back in under an hour?

That's PickFu. An on-demand human validation platform that works like a digital focus group, built for people who need real insights fast.

Create a survey, target your audience across 100+ segments, and get both the numbers and the written feedback behind them.

No waiting for weeks. No enterprise budget required.

Launch confidently with PickFu. 🧡

06/03/2026

Here's how PickFu actually fits into a game testing workflow, according to Heather De Bernardi (Scopely).

Think of it as a first filter. You use it to get directional signal fast, cut the obviously weak directions, and sharpen the concepts worth pursuing before you spend real money.

But the demographic breakdowns are where it gets interesting. You can see not just what people chose, but who chose it.

If your audience is mostly male but a certain direction resonates strongly with women, that's a signal worth exploring – are there things that group responds to that your current creative isn't tapping into?

It's a qualifier, not a final verdict. But it tells you where to focus next.

06/02/2026

Here's what's missing when you use AI alone for design decisions: a source of truth.

AI can generate ideas and make suggestions – but without real data, it's still speculating.

PickFu adds the layer that changes that. Instead of a blanket AI answer, you're getting responses from your actual shoppers. Real people, your target audience, pulled in right now.

When Claude has that data, it doesn't have to guess anymore. It can tell you definitively how to improve your design for that specific customer.

That's the shift: from AI that speculates to AI that knows.

Check out the full webinar 👉 https://hubs.li/Q04jLc9J0

05/27/2026

Decisions without data are guesses.

The top game studios are full of talented, experienced people – and they still get it wrong constantly.

Creative reviews that come down to "I just feel like X is stronger." Roadmap debates that turn into political battles. Soft launches where you find out six months later, a million dollars later, whether your bet paid off.

Testing won't eliminate risk. But it tilts the odds in your favor before you're spending real money or allocating sprint time on one idea.

05/20/2026

Here's a question UA teams face every day: you've got one game and four completely different ways to position it. Which one wins?

Without data, even experienced operators are making educated guesses. With a PickFu survey targeting real mobile RPG players, the answer was clear: narrative fantasy came out on top. Players want immersion, not just optimization.

That doesn't mean the other directions are wrong. But why force a concept when you can build off something players already respond to?

Test your creative before you invest in it. 🧪

05/19/2026

Let's put your data to work. 💪

Collecting audience feedback on your products is a great start. But it's what you actually do with all those insights that really matters.

That's why we're chatting with Daniela Bolzmann (CEO of Mindful Goods, an e-com creative agency) about how she uses AI to:

🔍 Retrieve and analyze PickFu survey results
​📊 Surface patterns across each product or campaign
🎨 ​Create beautiful custom reports for her team and clients

​Get practical tips for using AI to get more from your insights – so you don’t let all that valuable data go to waste.

Join us live this Thursday at 1pm ET, or sign up anyway to get the recording.

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So you’ve run some PickFu tests and collected a bunch of insights. Now what? 🤷 Analyzing all that data – and figuring out what to do with it – used to be the…

05/15/2026

Here's a best practice most sellers skip: benchmark your main image against your competition before you start optimizing it.
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If you lose, that's actually valuable – because PickFu gives you written explanations from real shoppers telling you why they chose your competition.
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With the PickFu MCP, you can take all those written responses and have AI analyze them instantly, so you know what to change and why.
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Watch the full webinar 👉 https://hubs.li/Q04gjkzr0

05/13/2026

A $100 test that kills a bad direction before it becomes a bad sprint is one of the best investments a team can make.

Character designs before the art team builds them out. Store screenshots before a Google Play experiment. Feature copy before it gets written into a spec. Creative concepts before production.

Across Product, UA, creative – any time resources are about to be committed to a direction, that's a candidate for a fast validation test.

- Heather De Bernardi (Director of Product, Growth at Scopely) at GDC 2026 🎮

05/12/2026

Here's what one Amazon seller had to say about PickFu 👇
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Insightful data for their business, polls that were quick and easy to set up, and a support team that handled every question promptly.
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That's the kind of research experience every seller deserves.
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Sign up for free → https://hubs.li/Q04gcK_00

05/09/2026

Brands spend billions on loyalty programs – but many shoppers say it doesn't change where they spend.

We put it to 30 Americans this week: do loyalty programs actually influence your shopping? The verdict: 57% no, 43% yes.

Understand your audience better. Run a survey with PickFu. ✨