Smarty

Smarty Smarty makes address data simple, fast, and ridiculously accurate.

Trusted by companies in telecom, healthcare, insurance, ecommerce, fintech, and more, we help businesses validate, geocode, deduplicate, and enrich address data at lightning speed.

For nearly 20 years, the best engineers in the world couldn’t solve a deceptively simple challenge. Then an outsider cra...
10/16/2026

For nearly 20 years, the best engineers in the world couldn’t solve a deceptively simple challenge. Then an outsider cracked it by failing faster.

Smarty's CEO, Jonathan Oliver, is kicking off Pinpoint this year, sharing that story and what it teaches us about working smarter with AI.

Comment "smart" below to get a link to register.

Comprehensive understanding comes from comprehensive data.In insurance enrichment, even small address errors can cause p...
10/14/2026

Comprehensive understanding comes from comprehensive data.

In insurance enrichment, even small address errors can cause problems. A missing secondary, an outdated street name, or inconsistent formatting. Any of it can create a mismatch between an address and its enrichment data.

We're curious to hear how enrichment has impacted your work. Drop a use case in the comments below.

The lobby is now open!Register for Pinpoint—Smarty's virtual user conference—and start building out your session schedul...
10/13/2026

The lobby is now open!

Register for Pinpoint—Smarty's virtual user conference—and start building out your session schedule.

Sign up for sessions like:

- Getting more value out of what you're already paying for
- Address edge cases that cause nightmares

And many more!

https://na2.hubs.ly/H08lKjd0

In risk modeling, "good enough" actually isn't.Confidence in reinsurance starts with accurate address data and rooftop-l...
10/09/2026

In risk modeling, "good enough" actually isn't.

Confidence in reinsurance starts with accurate address data and rooftop-level geocoding. When verified addresses serve as the foundation for your geocodes and data enrichment, treaty reinsurers can better evaluate portfolios, and facultative underwriters can better assess individual property risk.

The right location data makes the difference across P&C risk modeling, exposure management, underwriting, and automated workflows.

Comment "RISK" below to start a free trial.

Address data affects more parts of a business than most people realize.Healthy data quality keeps operations running smo...
10/07/2026

Address data affects more parts of a business than most people realize.

Healthy data quality keeps operations running smoothly and helps you make the most out of your database.

Validating addresses in real time catches mistakes before they become bigger problems. Standardizing addresses ensures everything stays consistent across your systems. Routine database audits keep your data clean over time.

Scroll through and drop a comment if bad address data has ever affected your business.

What's the difference?We broke it down. Follow the link in the comments to read more about it.
10/02/2026

What's the difference?

We broke it down. Follow the link in the comments to read more about it.

We all live and breathe data. It needs to be fast, accurate, and smart.With US Address Autocomplete and US Address Verif...
09/30/2026

We all live and breathe data. It needs to be fast, accurate, and smart.

With US Address Autocomplete and US Address Verification, it can be. Customers get a smoother experience, and your database stays clean from the start.

Simple and smart(y). Just how we like it.

Drop a comment, and we'll reply with a way you can use address data in your specific business.

Madison Lyman is a Technical Analyst at the American Immunization Registry Association, where she works across 61 jurisd...
09/28/2026

Madison Lyman is a Technical Analyst at the American Immunization Registry Association, where she works across 61 jurisdictions testing and evaluating immunization information systems and leads community user groups focused on HL7 messaging and Smarty integration.

Her session at Pinpoint will cover how AIRA uses Smarty to cleanse and standardize address data across public health workflows, including how they increased deliverability by 24%.

If you work in public health, immunization data, or health information systems, this one is worth showing up for.

Registration is free, so find the link in the comments.

Revenue cycles are only as strong as the data behind them.Every stage of the healthcare revenue cycle depends on accurat...
09/25/2026

Revenue cycles are only as strong as the data behind them.

Every stage of the healthcare revenue cycle depends on accurate patient data. Scheduling, insurance eligibility, check-in, coding, and billing all connect back to what was collected at registration.

A wrong address entered at the start can lead to returned mail, duplicate records, and denied claims by the end. One bad data point can cause problems throughout the entire cycle.

Healthcare teams, this one's for you. Link in comments.

If you're reading this, it's a sign.Pinpoint 2026 is free, and registration is open. If address data, geocoding, or loca...
09/23/2026

If you're reading this, it's a sign.

Pinpoint 2026 is free, and registration is open. If address data, geocoding, or location intelligence impacts your work, come hang with us.

Check out the link in the comments to grab your spot.

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Orem, UT
84058

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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