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Datos, A Semrush Company

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Datos provides clickstream data solutions focused on licensing multi-source, anonymized datasets to ensure our clients and partners are safe in an otherwise perilous marketplace.

10/06/2026

How do you make sure your brand gets found and chosen when the rules of discovery are changing?

On October 13, 1,000+ marketers will come together in London for Spotlight by Semrush, with a full day dedicated to tackling questions like this.
AI search, social search, zero-click journeys, changing customer behavior, new approaches to measurement: Spotlight is about moving beyond the hype and getting practical about what these shifts mean for marketers.
And we’ll be there.

Eli Goodman and Belinda Conde will be hosting Mastermind sessions, giving attendees the opportunity to dig deeper into some of these challenges in small-group discussions.

Eli will also be taking to the Signals Stage to explore how enterprise brands can move from measuring AI visibility to diagnosing what’s happening and turning those insights into business action.

You’ll also find the team at the Semrush Data booth, where we’ll be talking about the data behind changing discovery and customer journeys.

If you’re joining us in London, come and say hello.
Learn more: https://hubs.li/Q04zdfHn0

10/05/2026

Have you ordered the new iPhone yet?

A new iPhone launch is one of the biggest moments in tech. So what happens across the web when millions of people start searching, researching and deciding whether it’s time to upgrade?

We looked at digital activity around the last three iPhone launches, which always involve a product announcement around ten days before sales begin. Check out the charts with the data we pulled.

2026 immediately stands out.

This year, the overall lift is slightly lower than in 2024 and 2025. But this year was also different: the standard iPhone 18 wasn’t released alongside the Pro models, while the iPhone Duo will go on sale later. With Apple’s launch cycle more staggered this year, we may only be seeing part of the picture so far.

However, across the three launches, there have been consistent patterns:
🔎 Google responds to the announcement: iPhone-related searches rise immediately after Apple unveils its new models, with the post-announcement spike slightly stronger than the increase around the start of sales.
🛒 Amazon responds to the sale: Amazon shows the opposite pattern, with the bigger increase in iPhone-related searches coming once sales begin.
🍎 https://hubs.li/Q04z8sCW0 captures the initial rush of attention: Around the announcement, we also see a clear increase in both https://hubs.li/Q04z8sCW0’s share of traffic and the share of people visiting the site.

This data gives us a glimpse of an iPhone launch unfolding across the wider web: first the excitement, then the research, then the move towards purchase.

With the 2026 release cycle still playing out, it’ll be interesting to see what happens next.

10/02/2026

Spotlight by Semrush is coming to London on October 13, bringing together 1,000+ marketers and 80+ speakers to explore how customers discover and choose brands in the age of AI.

And the Datos team will be there!

Eli Goodman and Belinda Conde will both be hosting Mastermind sessions, giving attendees the chance to dig into some of the biggest challenges facing marketers today in a small-group setting.

Eli will also take to the Signals Stage alongside Leigh McKenzie and Crystal Carter for “From AI Visibility to Business Action: How Enterprise Brands Measure, Diagnose and Win”, exploring how enterprise brands can turn AI visibility into meaningful business action.

Plus, you’ll find Eli, Belinda, and the wider team at the Semrush Data booth, where we’ll be talking about how audience intelligence data can reveal how people search, compare, and make decisions across the web.

If you’re heading to Spotlight, come and say hello! Learn more: https://hubs.li/Q04z0YsW0

10/01/2026

What happens when fewer searches result in a click to the open web?

Datos research with SparkToro has been featured in EMARKETER’s latest analysis of declining web traffic and the growing influence of walled gardens.

The article highlights one of the clearest signals of this shift: in the US, the share of Google searches resulting in an organic click fell from 44.9% in March 2026 to 40% in June, while clicks to Google-owned properties increased from 14.8% to 17.1% over the same period.

For marketers, that changing click behavior raises a bigger question. If more discovery and decision-making happens without a visit to your website, traffic alone can no longer tell you the full story of your visibility or impact.

Understanding where audiences search, what they engage with, and how discovery is changing across the wider web is becoming increasingly important.

Read the full EMARKETER article:
https://hubs.li/Q04yWfrk0

09/30/2026

BattleFin London is happening tomorrow!

Datos’ Matt Nagle, SVP of Financial Sales, will be at Discovery Day London on October 1, joining investors, data providers, and industry leaders for a day focused on alternative data, AI, and the future of investment research.

With discussions spanning AI-driven research workflows, emerging datasets, and turning data into actionable signals, there’ll be plenty to talk about.

If you’re attending, connect with Matt to learn more about Datos and how our data can support investment research.

See you in London!

09/29/2026

Great customer support could be one of your most powerful AI visibility strategies.

In this clip from our latest webinar, Edward Sturm explains how great customer experiences can turn into reviews, videos, and UGC across the platforms that search engines and AI assistants draw from.

The takeaway? Don’t put all your eggs in one basket. Give customers an experience worth talking about, and they can help build your visibility across Reddit, YouTube, TikTok, and beyond.

Watch the clip for Edward’s take.

Missed the webinar? Watch the full session on demand: https://hubs.li/Q04yz0Yc0

09/28/2026

Not long to go until BattleFin Discovery Day London.

On October 1, Datos’ Matt Nagle will be joining the alternative data community for a day of meetings, conversations, and new perspectives on the data shaping investment research.

If you’re exploring new data sources or looking for a deeper understanding of digital activity across companies and sectors, Matt would love to connect and share how Datos data can support your research. Get in touch to arrange a meeting.

Learn more:
https://hubs.li/Q04yr2gD0

09/25/2026

London’s alternative data community is getting together again next week.

On October 1, Matt Nagle from our team will be at BattleFin Discovery Day London, connecting with investors, research teams, and data providers from across the industry.

This year’s event will explore alternative data in an AI-driven world, with discussions on emerging datasets and investment research alongside BattleFin’s signature curated 1:1 meetings.

If you’re heading to BattleFin, connect with Matt to discuss how real-world digital behavior can support investment research.

Find out more:
https://hubs.li/Q04yjhtq0

09/24/2026

Are you measuring the wrong thing?

In this clip from our latest webinar, Philip Armstrong explains why referral traffic alone can dramatically underrepresent AI’s role in the customer journey.

Customers don’t always click directly from one platform to the next. They research, switch tabs, compare options, and carry information with them as they make decisions

Watch the clip to see how this plays out in a real Dell gaming journey.

Catch the full webinar on demand: https://hubs.li/Q04yc-HN0

09/21/2026

Don’t commit a crime against humanity.

Use video content.

Edward Sturm’s words!

In this clip from our latest webinar, Edward explains why video is such a big opportunity for visibility across Google and AI, and how brands can use query fan-out data to inform their video descriptions.

Watch the clip for the full tip.

Missed the webinar? Watch the full session on demand: https://hubs.li/Q04xYx970

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14 Wall Street 20th Floor
New York, NY
NY10005

Website

http://www.datos.live/

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