Launchmetrics

The market’s first AI-powered Brand Performance Cloud Connecting Strategy with Ex*****on

Launchmetrics is the market’s first AI-powered Brand Performance Cloud, providing more than 1,200 clients with the software and data they need to connect strategy with ex*****on. Its Brand Performance Cloud helps executives launch campaigns, amplify reach, measure ROI, and benchmark brand performance. With tools for sample management, event organization, PR monitoring, and brand performance and Vo

ice analytics, the Launchmetrics Brand Performance Cloud enables brands to build a successful marketing strategy, all in one place.

10/23/2024

Paris Fashion Week SS25 has made a remarkable impact, generating $629M in Media Impact Value® (MIV®). This season, the focus on video content has been pivotal, revealing a powerful shift in how brands connect with audiences. TikTok has emerged as a key player, surpassing traditional online channels to become the second most impactful platform, commanding a 65% share of MIV.

Major brands like Dior and Louis Vuitton have taken the lead, showcasing that innovative digital strategies are not just advantageous—they are essential. As we navigate this evolving landscape, the insights gathered from SS25 underscore the importance of adapting to new consumer behaviors. Video is no longer just an option; it's a vital component of effective engagement.

Curious about how your brand can capitalize on these trends? Want to know how the leading names in fashion are leveraging these insights to maximize their impact?

Click the link to explore the full rankings and discover how you can refine your strategy for 2025. 🔗https://tinyurl.com/yrt9ks5r

Don't miss out on the opportunity to learn from the industry's best!

10/03/2024

Black Friday, Cyber Monday (BFCM) and the holiday season are approaching, and if you want to maximize your investments this year and drive lasting brand performance, you need a strategy backed by real data. 🛍️💡
Join us for an exclusive webinar where industry experts:—
- Eleanor James, Head of Brand Development at McArthurGlen
- , International Fashion Reporter at Glossy
- , CMO at Launchmetrics
We will break down the top-performing Fashion, Lifestyle and Beauty campaigns of 2023 and provide access to our Holiday Marketing 2024 report.
We’ve surveyed hundreds of professionals to reveal the budget allocations, channels and tactics that will drive results for Black Friday, Cyber Monday and beyond. You’ll walk away with actionable insights and the confidence to elevate your holiday marketing strategy.
Don’t miss out—register now and get the tools to stand out. 🔗Link in bio.

09/19/2024

Want to be the first to know which brands made waves at fashion week?
Pre-register for our exclusive fashion week reports and get access to insights as soon as we release them.

Whether it’s New York, London, Milan or Paris, click the link in our bio to choose which weeks you want to track and stay ahead with the latest trends, Voices and brand strategies.
🔗https://tinyurl.com/bddky65s

09/18/2024

Paris 2024 is over, but the big question remains: Did the monumental investments in sponsorships and partnerships truly deliver?

The clock is ticking to uncover if these Olympic activations achieved their promised ROI. How does the Media Impact Value® (MIV®) from Paris 2024 compare to past events?

This is your last opportunity to access crucial insights from our webinar, revealing the impact of Fashion, Beauty and Sportswear brands at Paris 2024. Discover which strategies soared and which fell flat.

Don’t wait—register now to get the game-changing insights that could redefine your marketing approach!

Save your spot → 🔗https://tinyurl.com/mth8fcz4

08/14/2024

Who are the celebrity beauty brands continuing to leave their mark on the beauty industry?

In our brand new report, 'The Beauty Industry Trends of 2024,' in partnership with Cosmetic Executive Women UK, we analyze the global top 5 celebrity beauty brands and the global top 5 K-beauty and C-beauty brands.

We also offer a landscape overview, a comprehensive analysis of the current market, and a top 20 brand benchmark.

We have also created detailed case studies breaking down the strategies used by top brands such as Dior Beauty, Charlotte Tilbury, Pat McGrath, and Maybelline.

Download now to elevate your marketing strategy 🔗 https://tinyurl.com/yckkc73x

08/12/2024

The Olympics captivate billions worldwide, offering brands an unparalleled stage. But how do we measure success in this global arena?

Join our exclusive webinar on the 19th of September as we unveil the Paris 2024 Olympics Marketing Report. Our expert panel will discuss the strategies that won gold in fashion, beauty, and sportswear.

We'll explore the true ROI of Olympic partnerships, revealing which athletes generated top Media Impact Value® (MIV®) for brands. Discover the most influential voices of the Summer Games and the key trends that shaped successful campaigns.

Get ahead of the competition! Gain invaluable insights into global marketing trends and in-depth brand performance metrics that will shape future strategies.

Secure your spot now 🔗 https://tinyurl.com/5f6cn6cj

08/08/2024

Discover how P***o elevated their sample management process using RFID technology!

Our latest case study targets the challenges P***o faced with scattered sample information, complex distribution channels and manual tracking inefficiencies.

Together with Launchmetrics, P***o updated their operations with:

🌟 Seamless RFID integration for real-time tracking and inventory visibility. By implementing antennas and handheld scanners, brands can check in or out multiple samples at once.

🌟 Standardized processes across the organization

🌟 Centralized sample management from vendors to various teams

The results?

🚀 Back-end processing speed increased by 50%

🔍 Enhanced transparency and organization across departments

📈 Improved overall operational efficiency

Ready to learn how your brand can achieve similar success?

Download our comprehensive case study now to uncover the technologies that helped P***o optimize their sample management.

📎 https://tinyurl.com/mtjnhsum

***o

08/05/2024

Angela Nader, Head of Brand Partnership, UK at LTK, shared that 'Creators now rank as the #1 trusted source over social media ads and celebrities across all generations, and Gen Z say they are 3x more likely to trust creators over ads.'

In today's evolving fashion industry, where cultural shifts are driven by the tech-savvy and open-minded Gen Z, staying informed about the latest marketing strategies and trends is paramount.

Our latest report, "Reinventing Influence: The Gen Z Impact on Fashion Marketing," provides an in-depth analysis of the top 20 fashion and sportswear brands across each segment (luxury, premium, and mass market) and reveals the most influential Voices for Gen Z and global celebrities driving brand visibility and engagement.

You'll also learn from detailed case studies of brands that have successfully targeted Gen Z and gain actionable insights to help you navigate this new fashion marketing landscape.

Download the report now to elevate your Gen Z fashion marketing efforts and maximize your ROI 🔗 https://tinyurl.com/yrn8x9pu

07/31/2024

Our FW24 Haute Couture Fashion Week data insights are here!

But who were the top Voices? What Celebrities generated the most impact? And which brand garnered the most Media Impact Value® (MIV®)?

Did Balenciaga's star-studded affair, featuring Charli XCX, Michelle Yeoh and Nicole Kidman, spark a media frenzy?

Our data experts analyzed the data, considering the conversations that took place across all channels post-event, with our proprietary algorithm MIV.

By leveraging MIV, brands get a more holistic view of impact and get to assign a monetary value to every post, interaction or article. Finely tuned with AI and machine learning, the algorithm relies on both quantitative and qualitative attributes specific to the FLB industries (including audience engagement, industry relevance, source authority, and content quality) to ensure overall accuracy and relevance when benchmarking in the growing competitive landscape.

Our comprehensive report covers everything from in-depth content analysis dissecting the top-performing channels to regional impact across different Voice types.

Curious about what's inside?:

✨ The brands, A-listers and influencers that generated the most MIV

✨ Global impact drivers across Voices, channels and regions

✨ Real-world case studies breaking down the top content strategies

🔗 https://tinyurl.com/46hd6j4e

07/29/2024

Ready to elevate your beauty brand's presence in the market?

Join our webinar on August 7th in partnership with Cosmetic Executive Women UK, where our CMO, Alison Bringe, will be joined by a panel of industry experts who will break down the current beauty landscape.

They will also discuss the successful marketing strategies used by the industry's top players and how you can access more in-depth data insights and key takeaways about your brand.
Our panel will discuss:

🌎 The effective campaigns making a massive impact in today's beauty landscape

🎤 The most influential Voices connecting to Gen Zs today, categorized by channels, type, and region

⭐️ The current marketing trends going viral on social media and how to create a winning strategy

You will also be the first to gain access to our exclusive new report, 'The Beauty Industry Trends of 2024,' which features case studies from the top 20 brands, impactful Voice and channel strategies, and best practices to enhance your brand positioning.

Gain a global understanding of beauty market trends and comprehensive visibility of brand performance measurement by registering for our webinar today.

Secure your spot🔗 https://tinyurl.com/4uvx4ehy

07/25/2024

Are you accurately measuring the success of your campaigns?

When trying to compare and measure your brand's impact across multiple channels, such as Print, Online, and Social, it can often feel like comparing apples to oranges. With various metrics for success, you risk unclear and inaccurate results, stopping you from leveraging data-backed insights to optimize your brand strategy.

That's where Media Impact Value® (MIV®) comes in.

By leveraging MIV, brands get a more holistic view of impact and get to assign a monetary value to every post, interaction or article. Finely tuned with AI and machine learning, the algorithm relies on both quantitative and qualitative attributes specific to the FLB industries (including audience engagement, industry relevance, source authority and content quality) to ensure overall accuracy and relevance when benchmarking in the growing competitive landscape.

Download our comprehensive report on Menswear SS25 and Haute Couture FW24 and uncover the power of MIV.

Curious about what's inside?:

✨ The brands, A-listers and influencers that generated the most MIV

✨ Global impact drivers across Voices, channels and regions

✨ Real-world case studies breaking down the top content strategies

🔗 https://tinyurl.com/mryc2ap4

07/22/2024

How did Crocs achieve a 162% increase in Media Impact Value® (MIV®) since 2020?

Our comprehensive report, "Reinventing Influence: The Gen Z Impact on Fashion Marketing," features a deep dive into Crocs' transformation from a comfort shoe to a bold fashion statement embraced by Gen Z audiences.

From their iconic collaboration with Balenciaga to their standout partnership with art and media company MSCHF, Crocs has mastered adapting to the over-saturated digital landscape and capturing the attention of social media and fashion enthusiasts alike.

Our report also delves into the top 20 fashion and sportswear brands in luxury, premium, and mass market segments, identifying the most influential Gen Z Voices and global celebrities driving brand visibility.

Discover actionable insights and key takeaways to help you navigate the changing fashion marketing landscape and connect with today's most influential consumer demographic.

Download the report now and elevate your fashion marketing strategies 🔗 https://tinyurl.com/ytpbda6t

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