GasStoveCreative

GasStoveCreative GasStoveCreative provides digital and traditional marketing services to small and mid-sized business No one gets excited from thinking inside the box!

Think OUTSIDE the box with GasStoveCreative. We are a full-service, Boutique Marketing company that specializes in helping small, local businesses expand their online presence. If you’ve already tried marketing on your own but haven’t seen any results, then we’re the company for you! We also offer Branding Services as well as services to handle all of your traditional marketing needs. From Business Cards, Brochures, Promotional Items, and Trade Show Set-Ups to Media Buying. We are your one-stop Marketing Services Resource!

10/13/2026

Season 6 continues with a conversation that challenges the way we think about organization, productivity, and lasting change.

If you’ve been enjoying The Cookbook, one of the best ways you can support the show is by downloading the episode. It makes a bigger impact than you know and helps us reach more listeners who need these conversations.

This week, I’m joined by Lisa Woodruff, founder and CEO of Organize 365 and host of the Organize 365 Podcast, with more than 24 million downloads.

Lisa didn’t start out as the picture of organization. In her 40s, she describes her life as a “dumpster fire,” and she desperately wanted to feel more in control. She reorganized her home, started professional organizing, and quickly discovered something that changed everything.

Lisa explains that lasting change goes deeper than decluttering or creating systems. It comes from the habits and beliefs we slowly develop until they become part of who we are.

If you’ve ever gotten organized, only to find yourself back in the same overwhelmed place later, this conversation will give you a fresh perspective on what it takes to make change stick.

Listen now:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cookbook-recipes-for-marketing-business-success/id1627107453
Spotify: https://open.spotify.com/show/19rtuiXLelVXYtJeaILEKg
YouTube: https://youtu.be/slQq0gRZ7sk

Connect with Lisa Woodruff:

Website: https://organize365.com/
LinkedIn: https://www.linkedin.com/in/lisawoodruff/?isSelfProfile=false

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I'm Iris, Founder and CEO at GasStoveCreative. Business owners call me when they're ready to turn up the fire on their marketing by dialing in on the strategy that works best for them. I love helping business owners cut through the noise so they can connect with customers and clients who need their expertise.

Wondering where to start? Set up a discovery call and we'll figure out what's worth your time.

30-Minute Discovery Call: Schedule a discovery call

10/08/2026

Today I’m talking about a question I get all the time: What should come first, your website, SEO, social media, or video?

My answer is pretty simple: start with your website.

If you already have a really good website that works for your business, then SEO is next. You need people to be able to find that website. From there, build out your social channels. Then bring in video.

Why this order?

All those other channels need somewhere to lead people. Your social posts can send people to your website. Your YouTube videos can send people to your website. Your SEO helps people find your website in the first place.

Think of your website as the home base.

You can have a great social presence. You can create fantastic videos. You can rank well in search, but if there’s no strong website waiting for people when they click through, you’re missing a big part of the opportunity.

So if you’re trying to figure out where to put your time and money, start with the foundation.

Website. SEO. Social. Video.

That’s the order I believe makes the most sense for a business.
What do you think?



♨️♨️♨️♨️♨️

I'm Iris, Founder and CEO at GasStoveCreative. Business owners call me when they're ready to turn up the fire on their marketing by dialing in on the strategy that works best for them. I love helping business owners cut through the noise so they can connect with customers and clients who need their expertise.

Wondering where to start? Set up a discovery call and we'll figure out what's worth your time.

30-Minute Discovery Call: Schedule a discovery call

10/06/2026

Season 6 of The Cookbook is here! And we’re kicking things off with a conversation about what it really means to step into your next level of leadership.

After some time away, it feels right to return with a reminder that growth doesn’t always mean doing more.

If you’ve been enjoying The Cookbook, one of the best ways you can support the show is by downloading the episode. It makes a bigger impact than you know and helps us reach more listeners who need these conversations.

This week, I’m joined by Camille Miller, 3x bestselling author, founder of the Soul Professional Movement, and business designer and strategist for soul-led entrepreneurs.

Camille shares how she’s evolving from being the person who teaches everything to becoming the leader who creates the space for other experts, facilitators, and leaders to shine.

Her community now spans 6 continents and 48 countries, and her experience has taught her something powerful: you don’t have to be the master of everything.

That’s what makes this such a powerful way to open Season 6.

If your business is growing and the next chapter requires you to lead differently, this conversation is a great place to start.

Listen now:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cookbook-recipes-for-marketing-business-success/id1627107453
Spotify: https://open.spotify.com/show/19rtuiXLelVXYtJeaILEKg
YouTube: https://youtu.be/bdPZbI15T-M

Connect with Camille Miller:

Website: https://soulprofessional.com
LinkedIn: https://www.linkedin.com/in/camillelmiller/

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♨️♨️♨️♨️♨️

I'm Iris, Founder and CEO at GasStoveCreative. Business owners call me when they're ready to turn up the fire on their marketing by dialing in on the strategy that works best for them. I love helping business owners cut through the noise so they can connect with customers and clients who need their expertise.

Wondering where to start? Set up a discovery call and we'll figure out what's worth your time.

30-Minute Discovery Call: Schedule a discovery call

10/01/2026

So today I’m kicking off a new round of Thursday conversations with something I’ve been saying for years: If you’re not online, you’re not an option…® and I believe in it so much that I’ve actually had it trademarked.

We’ve been sharing some of my past conversations over the last few months, but now we’re getting back to brand-new videos and the marketing conversations happening right now.

This one felt like the right place to start because being online isn’t enough anymore. You have to be findable.

A business owner recently reached out to me looking for SEO and web services. Naturally, I asked how they found me.

Their answer? Google.

Then they told me they thought the whole “If you’re not online, you’re not an option…®” idea was outdated.

I had to laugh.

Because they found me.
They didn’t find them.
That’s the point.

You can have a great business. You can have a great website. You can be incredibly good at what you do, but if your ideal customers can’t find you when they’re looking for what you offer, you’re not even in the running.

They’re going to find someone else who shows up.

That’s why visibility matters. Not just being online. Being findable.

So here’s your homework: Google yourself. Then check how you show up in AI search.
What happens when someone searches for the exact thing you do?

Do you show up?

Because if you’re not being found, you’re not being considered.
And I’m still standing by it: If you’re not online, you’re not an option…®



♨️♨️♨️♨️♨️

I'm Iris, Founder and CEO at GasStoveCreative. Business owners call me when they're ready to turn up the fire on their marketing by dialing in on the strategy that works best for them. I love helping business owners cut through the noise so they can connect with customers and clients who need their expertise.

Wondering where to start? Set up a discovery call and we'll figure out what's worth your time.

30-Minute Discovery Call: Schedule a discovery call

09/29/2026

Season 6 is coming in HOT.

The Cookbook is back, and we’re bringing you the real ingredients behind success.

The wins. The setbacks. The lessons. The messy middle. The moments that worked beautifully and the ones that definitely did not go according to plan.

Because success isn’t half-baked. And neither are these conversations.

Our guests are opening up about what it really took to build, grow, pivot, stumble, learn, and keep going. No polished highlight reel. Just honest stories, hard-earned lessons, and the ingredients that shaped where they are today.

Yes, things might get a little messy. That’s where the fun begins.

Season 6 of The Cookbook is coming this October. Get ready to pull up a chair, turn up the fire, and dig in.

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This is a repurposed conversation because scaling a business often means learning how to stop doing everything yourself....
09/24/2026

This is a repurposed conversation because scaling a business often means learning how to stop doing everything yourself.

And yes, I know. Easier said than done.

I have worked with contractors and virtual assistants for years, but handing over core responsibilities in my business was a completely different story. I am a bit of a control freak, and delegating had a way of bringing some trust issues to the surface.

For a long time, it felt easier to just do something myself. You know the thought: "It will take me longer to explain it than to just get it done."

But here is the thing. If you take the time to teach someone how to do it, you do not have to keep doing it forever.

That was a big shift for me.

Learning to delegate and trusting the right people to take ownership of certain responsibilities has been incredibly freeing. It has allowed me to step back from tasks that do not need me and focus my time and energy on other areas of the business.

So, what is your biggest challenge when it comes to scaling your business?



♨️♨️♨️♨️♨️

I'm Iris, Founder and CEO at Gas Stove Creative. Business owners call me when they're ready to turn up the fire on their marketing by dialing in on the strategy that works best for them. I love helping business owners cut through the noise so they can connect with customers and clients who need their expertise.

Wondering where to start? Set up a discovery call and we'll figure out what's worth your time.

30-Minute Discovery Call: Schedule a discovery call

09/22/2026

Recipe Rewind is back with a conversation about taking the leap, even when there’s no guarantee it will work.

If you’ve been enjoying The Cookbook, one of the best ways you can support the show is by downloading the episode. It makes a bigger impact than you know and helps us reach more listeners who need these conversations.

This week on Recipe Rewind, we’re revisiting my conversation with founder of Leap Engine, whose entrepreneurial journey started long before she ever left corporate America.

Originally from Kazakhstan, Aya came to the United States at 16 and fell in love with the people, the opportunities, and the idea of building a life on her own terms.
But entrepreneurship was already in her blood.

Her grandmother owned a deli shop, where Aya spent time behind the counter selling everything from pierogis to bread. And yes, apparently even vodka shots. She watched her family build businesses and create opportunities, and those early experiences stayed with her.

If you've been sitting on an idea, dreaming about building something of your own, or waiting for the perfect moment to take the next step, this conversation is your reminder.

Listen now:
Apple Podcasts:https://podcasts.apple.com/us/podcast/the-cookbook-podcast-aya-kikimova-seo-vs-google-ads/id1627107453?i=1000754158410
Spotify:https://open.spotify.com/episode/4J9GZh7Bs6mDSpXdAc4GdS
YouTube:https://youtu.be/ZngyX0--_g0

Connect with Aya Kikimova:
Website:https://leapengine.co/
LinkedIn:https://www.linkedin.com/in/akikimova/

®

♨️♨️♨️♨️♨️

I'm Iris, Founder and CEO at Gas Stove Creative. Business owners call me when they're ready to turn up the fire on their marketing by dialing in on the strategy that works best for them. I love helping business owners cut through the noise so they can connect with customers and clients who need their expertise.

Wondering where to start? Set up a discovery call and we'll figure out what's worth your time.

30-Minute Discovery Call: Schedule a discovery call

Sometimes the work is about so much more than the work.Last week, I flew to Charlotte to spend the day recording my clie...
09/22/2026

Sometimes the work is about so much more than the work.

Last week, I flew to Charlotte to spend the day recording my client, Paula J. Yost - Author and I got to see two very different sides of what she does.

She started the day teaching three CLE classes for lawyers. Then that evening, we went to a fundraiser for the Dream Grow Create Foundation, where she took the stage as the keynote speaker.

Gotta say, it was pretty damn cool to watch.

I’ve recorded Paula plenty of times, so I already know how good she is at what she does. But getting to watch her go from teaching and talking shop with a room full of attorneys to standing on a stage and connecting with a completely different audience was something else.

Two very different rooms. Two very different audiences. And she absolutely shined in both.

I was there to capture it, and I also got a front-row seat to the whole thing.

These are the days when I’m reminded how freaking cool it is that this is what I get to do.

09/17/2026

This is a repurposed conversation because sometimes the best way to see your growth is to look back at where you started.

I was recently searching for an old video about paper towels. Yes, paper towels. And somewhere along the way, I found several of my older videos instead.

Watching them back, I could immediately see the difference. The energy was different. The delivery was different. I was less comfortable on camera and still figuring out how to show up as myself. Even the logo on the wall was different.
But that is what happens when you keep showing up.

When I first started recording videos on my own, I had to find my voice. I had to get more comfortable on camera and stop worrying about getting everything exactly right.

That did not happen overnight.

The confidence you see today came from doing it again and again, even when it felt awkward. Even when I was still figuring things out.

You do not have to be perfect to start. You just have to be willing to show up.

Have you ever looked back at something you created years ago and thought, "Wow, I have really grown"?


♨️♨️♨️♨️♨️

I'm Iris, Founder and CEO at Gas Stove Creative. Business owners call me when they're ready to turn up the fire on their marketing by dialing in on the strategy that works best for them. I love helping business owners cut through the noise so they can connect with customers and clients who need their expertise.

Wondering where to start? Set up a discovery call and we'll figure out what's worth your time.

30-Minute Discovery Call: Schedule a discovery call

09/15/2026

Recipe Rewind is back with a conversation for every entrepreneur who's ever asked, “Okay… what now?”

If you’ve been enjoying The Cookbook, one of the best ways you can support the show is by downloading the episode. It makes a bigger impact than you know and helps us reach more listeners who need these conversations.

This week on Recipe Rewind, we’re revisiting my conversation with executive and business coach .erin.b .

When Erin started her business in 2018, she knew she loved coaching. What she didn’t know was exactly who she would coach or where the business would take her.
She started anyway.

She coached conversations around business, careers, life, and relationships. She followed her curiosity, paid attention to the people she loved serving, and allowed her business to evolve.

That evolution led Erin beyond coaching and into operations, communication workshops, and emotional intelligence work.

If you’re building something, growing something, or realizing there’s more ahead than what got you here, this episode is one you'll want to revisit.

Listen now:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cookbook-podcast-erin-burgoon-how-to-transition/id1627107453?i=1000766136415
Spotify: https://open.spotify.com/episode/0v49AacQ9IYMFzdaFgXP8y
YouTube: https://youtu.be/KRwLqDzz4CM

Connect with Erin Burgoon:
Website: https://drerinb.com/
LinkedIn: https://www.linkedin.com/in/drerinb/

®

♨️♨️♨️♨️♨️

I'm Iris, Founder and CEO at Gas Stove Creative. Business owners call me when they're ready to turn up the fire on their marketing by dialing in on the strategy that works best for them. I love helping business owners cut through the noise so they can connect with customers and clients who need their expertise.

Wondering where to start? Set up a discovery call and we'll figure out what's worth your time.

30-Minute Discovery Call: Schedule a discovery call

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