Niteco

Niteco Niteco is a global end-to-end digital agency that can support your digital transformation.

Founded in 2010 by Swedish tech veteran Pelle Niklasson, Niteco has delivered hundreds of projects for customers in more than 30 countries. Niteco is a global end-to-end digital agency that can support your digital transformation with consultancy, marketing, design and application management services in addition to its world-class website and Ecommerce development capabilities. We have 400+ expert

s across a range of specializations and professional backgrounds. We count 120 Episerver/Optimizely Certified Developers (the most in the world) as well as a number of developers certified in platforms like Sitecore, Magento and others. In addition to CMS and e-commerce expertise, we build custom and mobile solutions, create unique and powerful designs and devise marketing automation strategies that work.

03/06/2026

For the past 10 years, Niteco’s Scott Reed has played a big part in shaping the London Optimizely developer community.

On July 2, Scott returns to lead the London Local Dev Meetup as Niteco and Optimizely bring it back to The Lightwell.

Come spend an evening with us for insights, networking, food, drinks, and great conversations with other Optimizely professionals.

📅 July 2, 2026 | 🕕 6 PM - 10 PM

https://www.optimizely.com/insights/london-developer-meetup/

02/06/2026

We’re thrilled to be shortlisted for Digital Agency of the Year at the UK Business Tech Awards🏆

This award celebrates organisations that drive innovation in the UK technology ecosystem and set new standards for digital performance. Being shortlisted is a meaningful milestone for us, which recognises how we help our customers disrupt markets, grow faster, and make a real difference.

The awards highlight teams in areas such as fintech, AI, healthtech, and digital platforms that are pushing boundaries and turning bold ideas into real results.

Entries show how businesses use technology to work more efficiently, solve tough problems, and help shape the future of UK business.

Curious about our nomination? Check out our AI initiatives here: https://niteco.com/ai/

Right after the Optimizely Partner Close-Up in Stockholm, our team enjoyed a great day together at our Stockholm office....
01/06/2026

Right after the Optimizely Partner Close-Up in Stockholm, our team enjoyed a great day together at our Stockholm office. We reflected on a busy first half of the year and planned our go-to-market strategy for the coming months. Getting together in person is part of our culture at Niteco.

We’ve received many new enterprise AI project briefs from both existing and new clients. We’re also planning more in-person events to show brands how real AI workflows can make a difference. Our migration and upgrade machine is making waves - up to 80% of tasks that used to be manual are now automated, so we can deliver migrations to the latest version of Optimizely in just 4 to 6 weeks.

Rikard Ljungman shared our plans for Europe, while Mark Welland discussed our strategy for the US and the UK. Pelle Niklasson explored new possibilities, and Scott Reed and Jacob Pretorius contributed their deep product knowledge. Jill George and Polly Walton are focusing on organising more events and hands-on sessions for the rest of the year.

Niteco has had a fantastic year so far, and we’re fired up for the rest of 2026. Stay tuned for more updates.

Thank you so much to everyone for the amazing work. 🙌

🏆 Niteco has been named a Best Workplace 2026 by Great Place to Work!This recognition is important to us because it show...
29/05/2026

🏆 Niteco has been named a Best Workplace 2026 by Great Place to Work!

This recognition is important to us because it shows what our teams create together every day in product, design, engineering, and delivery: trust, support, opportunities to grow, and a team that truly supports one another.

This strong foundation makes a real difference every day. We have more stable cross-functional teams, fewer handovers, clearer ownership, and the consistency needed to deliver complex enterprise programs, from platform modernization to ongoing optimization, at a high standard.

Thank you to every Niteco teammate who made this possible. Let’s keep moving forward together.👏

Are enterprise teams building websites for people… or building platforms for agents?That was a recurring theme at last w...
28/05/2026

Are enterprise teams building websites for people… or building platforms for agents?

That was a recurring theme at last week’s Optimizely Partner Close-Up in Stockholm - and it came through in everything from the “agentic experience” conversations to the hard-nosed investment lens on AI.

Mark Welland has pulled together a clear recap with five takeaways - from structuring content so machines can retrieve it, to why AI is increasingly being treated like a capital investment, not an experiment.

👉 Read Mark’s recap here: https://niteco.com/articles/five-takeaways-from-optimizely-partner-close-up-2026/

26/05/2026

“Can you give us a clear migration quote?” That sounds like a simple question.

But in most website migration projects, the answer is usually: “Not yet.”

Weeks of discovery.
Manual checks.
Changing timelines.
Changing costs.

In this video, Mark Welland explains why we built the Migration Machine to solve exactly that problem.

Our AI system crawls your website, understands the structure and design, and rebuilds it directly into Optimizely Visual Builder - helping teams move faster with far less manual effort.

And within 48 hours, you get a firm fixed-price quote.
No guesswork.
No endless scoping phase.

Watch the video below to see how it works 👇

Learn more about the Migration Machine here: https://niteco.com/our-services/replatform/

What a day in Melbourne. 🙌Fresh from the ANZ Ai-ccelerate Opal Workshop - full room, people showed up early, and the ene...
22/05/2026

What a day in Melbourne. 🙌

Fresh from the ANZ Ai-ccelerate Opal Workshop - full room, people showed up early, and the energy carried right through to the end.

And a lot of that credit goes to Tania Cai and Andrea Ciuffreda for an incredible hands-on Opal session, and Igor Safonov for an AI Maturity Assessment walkthrough that had the whole room thinking.

Thank you Optimizely for bringing this to Melbourne and making it happen.

The ANZ AI community is fired up. More to come. 👀

👉 About our Optimizely expertise: https://niteco.com/our-partners/optimizely/

🤝 Today, we're thrilled to welcome Briscoe Group to Niteco HQ!Briscoe Group is one of New Zealand's most iconic and well...
20/05/2026

🤝 Today, we're thrilled to welcome Briscoe Group to Niteco HQ!

Briscoe Group is one of New Zealand's most iconic and well-loved retail organisations, and having their team here in person is something we truly value.

Our COO Peter Hu Andersen, ANZ Country Manager YiLun Miao and Delivery Manager Giap Tran are joining the Briscoe Group team for meaningful conversations, shared goals, and the kind of momentum that only comes from being in the same room together.

This is what great partnership looks like. Proud to be part of the Briscoe Group journey and excited for what's ahead. 💪

Our Director of Growth and Innovation, Polly Walton, is speaking at Optimizely Partner Close-up 2026. Polly will show ho...
19/05/2026

Our Director of Growth and Innovation, Polly Walton, is speaking at Optimizely Partner Close-up 2026. Polly will show how we built AI agents and workflows for experimentation with Opal.

In this session, you will see a full automated experimentation workflows in action.

Opal can:
• review your pages
• analyse real user behaviour data from GA4
• use UX research from Baymard Institute
• find areas to improve
• suggest and rank test ideas
• build experiments for you

This means teams can create an experimentation roadmap faster, with much less manual work.

Polly will also show how one digital manager can run an experimentation programme from start to finish in minutes - work that would usually need a full team of specialists or an agency.

📍 Experimentation Track
🕐 12:45

A must-see for teams and agencies with limited CRO or experimentation resources.

If you are in Stockholm this Thursday, don’t miss this session!!!

This Thursday, join us in Melbourne for a session that might just change how you think about AI. 👇Igor Safonov, our Forw...
18/05/2026

This Thursday, join us in Melbourne for a session that might just change how you think about AI. 👇

Igor Safonov, our Forward Deployed Engineer, is presenting an AI Maturity Assessment session at the AI-Accelerated Workshop - hosted by Optimizely APJ. See how organisations benchmark where they actually stand on AI, set a roadmap that makes sense, and start bringing it into their day-to-day operations in a meaningful way.

Because knowing where you are is the first step to getting where you need to be.

📅 Thusday, 21st May
⌚ 9:45 AM – 12:30 PM
📍 Lounge + Abell, The Cluster - Level 20, 31 Queen Street, Melbourne

👉 Slots are flying off the shelf fast, secure yours now: https://www.optimizely.com/insights/anz-ai-ccelerate-opal-workshop-melbourne/

Adress

Hemvärnsgatan 9
Solna
17154

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