Norce

06/10/2026

Customer data is valuable. Actionable customer data is even better.

In this webinar with Rule, we explored how the enhanced Rule + Norce integration helps brands turn customer and order data into automated, personalised experiences across channels.

If you missed the live session, you can now watch the recording and learn how to build smarter flows that increase engagement and encourage repeat purchases.

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

30/09/2026

As the season turns, Norce Commerce is shifting its focus towards AI that does real work. This release brings two new capabilities in open beta: AI-powered content enrichment in Norce PIM and Norce Backend MCP servers. It also adds Nexi as a new payment option in Norce Checkout, makes bundles and promotions more predictable, and marks the end of Query API v2.0.

Here's what's new since our last update.

This release brings two new capabilities in open beta: AI-powered content enrichment in Norce PIM and the Norce Backend MCP servers. It also adds Nexi as a new payment option in Norce Checkout, makes bundles and promotions more predictable, and marks the end of Query API v2.0.

29/09/2026

Webinar: Rule + Norce integration
What if every order could be the start of the next one? Join a webinar exploring the updated Rule + Norce integration and how customer and order data can turn into smarter, more personalised customer journeys.

Discover how real-time order data can trigger automated communication across email, SMS, RCS to Google, Meta and TikTok – and get practical examples of flows you can start building straight away to drive repeat purchases.

Friday, 2 October
09:30–10:00

Sign up here:

Upptäck den uppdaterade integrationen mellan Rule och Norce och hur du kan använda din kund- och orderdata för att skapa smartare kundresor och få fler kunder att komma tillbaka.

14/09/2026

AI BAREN heads to Gothenburg
Join us on 17 September for an evening exploring Agentic Commerce.
Expect inspiration, round‑table discussions and a live demo of an AI agent completing a purchase.

Sign up to secure your spot:

Hur förändras e-handeln när kunden blir en agent? En kväll med inspiration, rundabordsdiskussioner och nya perspektiv på ett av de största skiftena inom digital handel.

08/09/2026

When 83% of B2B buyers prefer to order without a salesperson, everything around the sales team changes. Emil Lissborg dives into what companies gain when they embrace the shift.

Discover why 83% of B2B buyers prefer self‑service and what shifting buyer behaviour means for your sales organisation.

03/09/2026

We’re happy to welcome Enjoy W**e & Spirits to the Norce Commerce community!

As part of the family‑owned Gruppo Di Luca, Enjoy W**e & Spirits works with some of Sweden’s most loved beverage brands. With 30+ years of experience, an entrepreneurial mindset and a portfolio of more than 70 producers worldwide, they’ve built a business shaped by passion, craftsmanship and the stories behind every bottle.

Now they’re taking the next step in their digital journey. Building a flexible, scalable setup ready for what’s next. We’re proud to support that journey alongside Partnersense.

27/08/2026

Your biggest competitor might be your buying experience. In B2B, deals are often lost before sales even enters the room. Not because of price or product, but because buyers can’t research, compare or place an order smoothly.

In this article, our Head of Sales Emil explains why friction in the buying journey is so costly, and how unclear product information and manual steps make customers choose someone else without ever telling you.

If buyers can’t move forward with you, they move on from you.

Read Emil’s perspective:

How friction in the B2B buying experience leads to unseen lost revenue and why modern digital sales and customer portals are now essential for growth.

25/08/2026

B2B commerce is digitizing faster than most people think. AI-driven purchasing agents, real-time product data, and fully digital order flows mean deals can now happen without a human ever visiting a webshop.

On September 30th, Norce is joining Consid and Shopspray for a free breakfast event in Malmö, where we'll unpack what this third wave of B2B digitalization actually demands from your business.

Norce's CTO Benny Olsson and Head of Sales Emil Lissborg will dive into how agentic commerce is changing who wins the category and why structured product data is becoming the deciding factor.

📍 The Corner Hyllie, Malmö
🗓️ September 30th, 08:00–10:00
☕ Breakfast, talks, and networking

Seats are limited, registration closes September 23rd.

Sign up here:

Hänger du med på AI-tåget – eller står du kvar på perrongen? Framtiden för B2B-handeln utvecklas snabbare än de flesta tror. Dynamiskt uppdaterad produktinformation, helt digitala orderflöden mellan inköpssystem och e-handelsplattformar samt AI-drivna inköpsagenter förändrar köpbeteen...

13/08/2026

Building a B2B experience that feels like a B2C shop, that’s the aim of the game. When you succeed you get results like Blåkläder, growing their B2B ecommerce from 5% to 45% of total revenue.

But it’s easier said than done, especially for companies with a lot of volume and complexity.

That’s why we are proud to share our customer case https://hubs.ly/Q04mWBhk0

Blåkläder is a Swedish workwear brand serving professionals across construction, industry, crafts and services in 23 markets, with total revenue of SEK 3 billion. Their B2B model involves thousands of business accounts, each with their own pricing agreements, roles and permissions. Making that buying experience as simple as a consumer shop required a commerce engine that could handle relational business logic at scale.

Results:
- Ecommerce grew from 5% to 45% of total revenue
- 20,000+ active business accounts across 23 markets
- New customer onboarding: from weeks to a few hours
- A team of around 10 manages the full operation internationally

Tech stack:
- Microsoft Dynamics 365 Finance & Operations as ERP
- WordPress as CMS
- Klevu for search
- Adyen for payments
- Centiro for logistics
- Brainforest as solution partner

"Our largest customers wanted this, and it became a success story. It says something about how people want to buy when it's easy."
- Christian Andersson, Ecommerce Manager at Blåkläder

Thank you Blåkläder!

How Blåkläder built a B2B experience that works like a B2C shop.

11/08/2026

A look at how Norce Commerce handles multi‑market complexity at the core.

From cultures and countries to vat, currencies and shared locations, the model keeps everything aligned without duplicated catalogs or workaround logic.

If you’re exploring how to scale across markets without multiplying complexity, this article shows the approach.

How Norce Commerce scales international sales without multiplying complexity.