Norce

Norce Together we accelerate digital commerce!

Building a B2B experience that feels like a B2C shop, that’s the aim of the game. When you succeed you get results like ...
13/08/2026

Building a B2B experience that feels like a B2C shop, that’s the aim of the game. When you succeed you get results like Blåkläder, growing their B2B ecommerce from 5% to 45% of total revenue.

But it’s easier said than done, especially for companies with a lot of volume and complexity.

That’s why we are proud to share our customer case https://hubs.ly/Q04mWBhk0

Blåkläder is a Swedish workwear brand serving professionals across construction, industry, crafts and services in 23 markets, with total revenue of SEK 3 billion. Their B2B model involves thousands of business accounts, each with their own pricing agreements, roles and permissions. Making that buying experience as simple as a consumer shop required a commerce engine that could handle relational business logic at scale.

Results:
- Ecommerce grew from 5% to 45% of total revenue
- 20,000+ active business accounts across 23 markets
- New customer onboarding: from weeks to a few hours
- A team of around 10 manages the full operation internationally

Tech stack:
- Microsoft Dynamics 365 Finance & Operations as ERP
- WordPress as CMS
- Klevu for search
- Adyen for payments
- Centiro for logistics
- Brainforest as solution partner

"Our largest customers wanted this, and it became a success story. It says something about how people want to buy when it's easy."
- Christian Andersson, Ecommerce Manager at Blåkläder

Thank you Blåkläder!

How Blåkläder built a B2B experience that works like a B2C shop.

A look at how Norce Commerce handles multi‑market complexity at the core.From cultures and countries to vat, currencies ...
11/08/2026

A look at how Norce Commerce handles multi‑market complexity at the core.

From cultures and countries to vat, currencies and shared locations, the model keeps everything aligned without duplicated catalogs or workaround logic.

If you’re exploring how to scale across markets without multiplying complexity, this article shows the approach.

How Norce Commerce scales international sales without multiplying complexity.

In many manufacturing, wholesale and industrial companies, B2B commerce still means phone orders, Excel spreadsheets, an...
06/08/2026

In many manufacturing, wholesale and industrial companies, B2B commerce still means phone orders, Excel spreadsheets, and PDF product catalogues.

But the world is changing fast. Today’s buyers expect a modern digital experience – even in complex B2B environments.

This guide is built for decision-makers who are ready to take the first serious steps toward digital sales.

Read the guide -

In many manufacturing, wholesale and industrial companies, B2B commerce still means phone orders, Excel spreadsheets, and PDF product catalogues. But the world is changing fast. Today’s buyers expect a modern digital experience – even in complex B2B environments. This guide is built for decision...

A glimpse into how String Furniture is using Norce AI to rethink the furniture buying experience. From inspiration to co...
04/08/2026

A glimpse into how String Furniture is using Norce AI to rethink the furniture buying experience. From inspiration to configuration, their upcoming digital journey shows what’s possible when design meets intelligent commerce capabilities.

With in-house development teams, String Furniture is step by step taking advantage of the AI capabilities in Norce Commerce.

Built for today, ready for what's nextExplore how Norce is preparing businesses for an agentic future through conversati...
31/07/2026

Built for today, ready for what's next
Explore how Norce is preparing businesses for an agentic future through conversational shopping, AI-assisted B2B purchasing, agent-driven solution management, and AI embedded directly into core commerce capabilities.

AI-powered commerce

Norce AI-powered commerce is a platform-wide approach that spans how commerce is discovered, decided, executed, and continuously improved.

This guide gives you a sharp, practical understanding of how autonomous AI agents are reshaping procurement, sales, and ...
29/07/2026

This guide gives you a sharp, practical understanding of how autonomous AI agents are reshaping procurement, sales, and competitive dynamics across the B2B landscape.

Inside, you’ll discover:
- Why agentic AI is accelerating fast.
- How AI agents actually buy.
- The three foundations of agentic readiness.
- A step‑by‑step walkthrough of a live agent‑to‑agent negotiation.
- How emerging standards like MCP and UCP are becoming the technical backbone of agent‑to‑agent commerce.
- What the shift means for B2B marketing and sales.

Read the guide -

From digital self-service to autonomous trade B2B commerce is entering its third major transformation, the era of agentic AI. This guide gives you a sharp, practical understanding of how autonomous AI agents are reshaping procurement, sales, and competitive dynamics across the B2B landscape. Inside,...

A look at how Norce Commerce makes advanced pricing logic scalable. From layered price lists to margin‑safe rules and cu...
27/07/2026

A look at how Norce Commerce makes advanced pricing logic scalable.
From layered price lists to margin‑safe rules and customer‑specific agreements, this article breaks down the model that keeps pricing reliable even in large, fast‑moving assortments.

If you’re exploring how to reduce friction and strengthen pricing performance, this is a solid place to start.

Learn how Norce Commerce makes advanced pricing logic scalable with layered price lists, agreement pricing, campaigns and automated margin protection.

A quick dive into how Norce Commerce keeps pricing accurate and sourcing scalable. This article breaks down the chosen s...
22/07/2026

A quick dive into how Norce Commerce keeps pricing accurate and sourcing scalable.
This article breaks down the chosen supplier logic, the engine that continuously evaluates all suppliers, selects the best option and updates prices automatically as costs or stock levels change.

If you want to understand the method behind always buying from the right supplier, this one is worth a read.

The method behind always picking the best supplier: inside the chosen supplier logic in Norce Commerce

The easiest company to buy from wins. Learn how manufacturers, wholesalers and distributors turn complexity into growth ...
16/07/2026

The easiest company to buy from wins. Learn how manufacturers, wholesalers and distributors turn complexity into growth with modern B2B customer portals.

Read our guide ➡️

A CEO guide to modern B2B customer portals Your B2B customers have already changed how they buy. The question is whether your organisation has kept up. This guide gives you a clear, executive‑level overview of how modern B2B customer portals reshape revenue, cost, growth and customer experience, a...

550 million price records! Yes, you read that right. This is what Norce manages for Heidenreich while helping them grow ...
14/07/2026

550 million price records! Yes, you read that right. This is what Norce manages for Heidenreich while helping them grow digital sales from 30% to 50% of total revenue.

Our case is well worth the read if you are a B2B company thinking about investing in your ecommerce.

Heidenreich is a Norwegian wholesaler in the plumbing and HVAC sector, part of Cordes & Graefe, Europe's largest wholesale group in the sector. With 60,000 products and 13,000 company accounts, each with individually negotiated prices, their ecommerce channel was losing active users even as the overall business grew. No available solution had been able to handle that combination of volume and complexity.

Together with solution partner Knowit, they rebuilt the full commerce stack around Norce Commerce:

- AS400 VV90 as ERP
- Sanity as CMS
- Algolia for search
- Azure AD B2C for identity management

From project kickoff to first customer live: eight months. And we are proud to share the impact.

- Digital sales target was 25M EUR. Actual result: 45M EUR.
- Digital revenue grew from 30% to 50% of total revenue in year one.
- Business growing at 30% year on year.
- The commerce rebuild is now being studied across the Cordes & Graefe group.
- Won Wholesaler of the Year twice

"We have 550 million unique price records that Norce handles. Without that capability, the whole project would have stopped before it started." – James Bell Ocampo, IT and Digitalization Director, Heidenreich

Thank you Heidenreich and Knowit for the collaboration!

Read the full case →

How Heidenreich manages 550 million price records and still responds in milliseconds, increasing digital sales from 30% to 50% of total revenue in its first full year.

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