Grebban

Grebban Branding + e-commerce

12/08/2026

For generations, has sparked the imagination of curious minds through stories that have shaped childhoods across Sweden.📚

Our ambition was to create a digital flagship that captures that same sense of discovery online. A place where books aren’t simply browsed, but explored through storytelling, personality and inspiration, bringing together authors, illustrators and readers in one cohesive brand experience.

Built around the concept “For Curious Minds”, the new visual identity and digital experience celebrate the joy of reading and the endless curiosity that has defined Rabén & Sjögren since the days of Astrid Lindgren. Every touchpoint was designed to strengthen the connection between the brand and its readers, creating a destination that’s as inspiring to explore as the stories it represents.
The collaboration included a new visual identity, digital customer experience, UX/UI design and a headless platform built on GrebCommerce™ with as the PIM, together with the fantastic team at Norstedts Förlagsgrupp.

The work was recognised with Silver at for Visual Identity and an Honorable Mention for Digital Design.

Thank you to everyone at and Norstedts Förlagsgrupp for an inspiring collaboration.

Read the full case study on our website.

28/07/2026

In a category shaped by Scandinavian minimalism, BYON chose a different path! 🎨

Together, we created a digital flagship that brings the brand’s playful, expressive identity to life across every touchpoint. From visual identity and packaging to the e-commerce experience itself, every detail was designed to strengthen the brand world, elevate the products and create a shopping experience that’s as inspiring as it is intuitive.
The result was recognised with two Gold awards at Designpriset, for both E-commerce Design and Graphic Identity as well as a Best in Home & Interiors at the Pulse Awards. 🥇🥇

Visual Identity, Packaging Design Concept, Design System, Imagery Art Direction, E-commerce Design (UX, UI & Animation), E-commerce Development and System Architecture by Grebban.

Built on GrebCommerce™ with as the commerce engine.

A huge thank you to for an inspiring collaboration.

22/07/2026

For over a century, has crafted kitchens, interiors and living spaces where timeless design meets exceptional craftsmanship. 👨‍🍳

Our ambition was to create a digital flagship that reflects that same level of quality online. A destination where the brand’s heritage, attention to detail and bespoke offering come together to inspire, educate and guide customers through what is often one of life’s biggest investments.
Rather than simply showcasing products, we designed an experience that brings the Kvänum world to life, strengthening the connection between brand, craftsmanship and commerce while making it easier for customers to explore, imagine and begin their journey.

The collaboration included digital strategy, a new digital identity, UX/UI design and the complete website experience, creating a platform worthy of one of Scandinavia’s most respected premium interior brands.

Thank you, , for trusting us with your digital flagship!

14/07/2026

Great wine deserves a great experience long before the first bottle is opened! 🍷

Together with , we reimagined the brand from the ground up, creating a new identity and digital flagship designed to make discovering, exploring and buying wine feel as inspiring as the products themselves.

The ambition was to build more than an e-commerce experience. We wanted to create a brand world that balances personality with simplicity, helping customers navigate an extensive assortment with confidence while strengthening Vinoteket’s distinctive voice across every touchpoint.

From the visual identity and packaging to the digital experience, every element was designed to work together, elevating both the brand and the shopping journey into one cohesive experience.

The collaboration included Visual Identity, Digital Identity, E-commerce Design, Packaging Concept & Design, Photography Art Direction and Merchandise.

Thank you, , for trusting us with your next chapter.

10/07/2026

Some milestones deserve a post.

We’re proud to share that Grebban is now a Shopify Premier Partner.

It’s recognition of years spent designing and building digital flagship experiences for ambitious, enterprise, D2C and B2B brands.

A huge thank you to our clients, our team, and everyone at Shopify who has been part of the journey.

Onwards.

17/06/2026

The World Cup 2026. What a tournament! ⚽️⚡️

It all went down last Friday and on paper, it had everything you’d expect from a proper football championship: team spirit, tactical masterclasses, dramatic upsets, heroic performances and silverware.

In reality, it mostly involved ambitious slide tackles, pints, suspicious refereeing decisions and a level of fitness that can only be described as “aspirational”.

Much like Sweden’s famous 5-1 opening victory against Tunisia in the real World Cup, there were teams that started strong and looked destined for greatness. Some teams, however, discovered that tournament football is a marathon, not a sprint. Particularly when the marathon includes a barbecue and an open bar.
From the first whistle to the final celebrations long into the evening, it was everything we hoped it would be: wonderfully competitive, slightly chaotic and ridiculously fun.

A huge thank you to all of our partners and supporters who helped make this event happen. From backing the teams and shirts to contributing prizes, trophies and good spirits, your involvement helped turn a summer football tournament into something genuinely memorable.
An extra special thank you to our dear partners for your contributions! 🫶

And, of course, the jerseys were fully custom designed. We are in the field of design after all. They are not part of any of our dear partners’ or clients’ official product rosters, designs or collections, no matter how much the transfer market may demand them.

Why wait four years - same time next year?

.official X ⚡️Brand storytelling is often treated as something separate from performance, something soft placed politel...
28/05/2026

.official X ⚡️

Brand storytelling is often treated as something separate from performance, something soft placed politely next to the KPI deck.

We tend to disagree.

For the new NN.07 digital flagship, the ambition was to create an experience where brand, storytelling and commerce work as one integrated system. A platform that not only communicates the identity of NN.07, but actively behaves like it, translating the brand’s “Curiosity Code” into a digital experience shaped around exploration, rhythm, expression and ease.

And as it turns out, when people genuinely enjoy spending time with a brand, performance tends to follow.

Together with NN.07, , and .ai, we rebuilt the foundation to create a more flexible, scalable and intelligent experience, improving everything from localization and merchandising to search, performance and load times.

Some of the metrics so far📈
🆙 22% higher AOV
⚡️ 76% more items sold
🏎️ 37% growth in full-price sales

As stated by Henrik Hermansen, Head of E-commerce at NN.07
💬 “What we’ve created together goes beyond design or technology. It’s a more immersive and expressive experience that brings the NN.07 brand closer to how it’s meant to be felt.”

Thank you everyone involved in making this happen and the teams at .official, , , .ai, , , , , .io & Inretrn.

🔗 Full case live now at grebban.com
🔗 Visit the live site at nn07.com 

Digital Brand, E-commerce Design (UX/UI), Photography Art Direction, E-commerce Development, System Architecture and Project Management by Grebban.

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