17/11/2025
🌿 BiniWorld at the NSRCEL Women Startup Program Zonal Bootcamp – Kochi Experience 🌿
Team BiniWorld had an inspiring and enriching experience at the NSRCEL Women Startup Program (WSP) Zonal Bootcamp, hosted by Kerala Startup Mission (KSUM) in Kochi on 14–15 November 2025.
Our founder, Dr. Anasuya Threse Innocent, began her journey from Bengaluru on the 13th and received a warm welcome from our technology lawyer Sunitha and her wonderful family in Kochi. With their hospitality and support, the trip started on a beautiful note. She checked in at Hisham Residency, North Kalamassery, where a few other WSP founders were also staying. Dinner at Rose & Mango set the perfect tone for the days ahead.
⭐ Day 1: GTM Mastery with Vinodh Chandramouli
The bootcamp kicked off with power-packed sessions on Go-To-Market strategy, customer profiling, sales strategy, and product–market fit led by the remarkable Vinodh Chandramouli. The self-assessment exercises helped refine BiniWorld’s approach and validate our direction.
And yes—the food was fantastic, especially the beloved Kerala delight pazhampori!
Dr. Anasuya also had productive discussions with:
• Surya, WSP Director – KSUM
• Aditya, WSP Associate
• Vineeth, Maker Village
These conversations opened exciting collaboration avenues for BiniWorld.
A heartwarming surprise awaited at Maker Village—meeting Anju from Kerala Blockchain Academy, who has been connected with BiniWorld since 2022. It was KBA that gave BiniWorld its first award, “Blockchain for Good,” and hosted Dr. Anasuya’s first entrepreneurial talk.
The evening concluded with a quick visit to LuLu Mall, where Shania from LuLu Celebrate offered exceptional assistance. Dinner at Paragon added the perfect finishing touch to the day.
⭐ Day 2: Digital Marketing Deep Dive with Prof. G.K. Suresh
Day 2 focused entirely on Digital Marketing, Branding, and Social Media Strategy, led by the insightful Prof. G.K. Suresh. His hands-on, startup-centric teaching style gave BiniWorld clarity and validation on its branding and communication journey.
The visit to the Fab Lab at Maker Village was inspiring — a glimpse into innovation, prototyping, and future possibilities.
A special highlight was the reunion with Divya Sabu, Dr. Anasuya’s college friend, who met her after 24 years and dropped her at the airport. A beautiful personal moment to end an eventful trip.
💚 Gratitude
BiniWorld extends heartfelt thanks to the NSRCEL team — Sarala, Vaishnavi, Akangsha, and Diya — for their continuous guidance, encouragement, and coordination throughout the bootcamp.
These three days were filled with learning, validation, inspiration, and meaningful connections. Experiences like this strengthen our resolve to build impactful, sustainable technology and guide our team toward new heights.
Onwards and upwards — together we grow 🌱🚀✨
Anasuya Smith
