07/10/2026
A phone system should not rely on someone remembering to change it.
That is where missed calls creep in.
Bank holidays, staff holidays, sickness, lunch cover, working from home. None of it is complicated, but it does need thinking through.
Who answers first?
What happens if they are busy?
Where does the call go after 20 seconds?
Who checks voicemail?
For owner-managed businesses, those small call-flow decisions can make the difference between a customer getting through or giving up.
Worth checking before the next busy week, not during it.