The Speed Train

The Speed Train The Speed Train does Website Design, Web Management, Optimization, SEO, Lead Generation & App Development

I met with a pizzeria owner in Kensington Market and noticed that every website order was being sent directly to Uber Ea...
09/03/2026

I met with a pizzeria owner in Kensington Market and noticed that every website order was being sent directly to Uber Eats.

My suggestion was simple: keep Uber Eats for delivery, but let customers place pickup orders directly through the restaurant’s own website.

That gives the business a direct relationship with its customers, valuable sales insights and the ability to create better promotions with customer consent.

Delivery platforms are useful, but your business should also be building something it owns.

Your orders. Your customers. Your data.

09/02/2026

Teaching my little Ta**us to ride a bicycle has been one of my greatest lessons in patience.

It wasn’t that he couldn’t do it. It was that every instruction had to be questioned, negotiated or temporarily ignored.

“Look ahead.”

“Keep pedalling.”

“Let me hold the bike.”

No. No. And definitely no.

I kept thinking I needed to explain it better. He kept showing me that he needed something different.

He needed to feel safe. He needed some control. Most importantly, he needed to believe that the next step was his idea.

So I stopped pushing quite so hard. I asked what felt scary. I let him choose when to start and how much help he wanted. I stayed close without taking over.

And then, on his terms, he rode.

He is stubborn, yes. Very Ta**us. But beneath that stubbornness is determination and a strong need to understand things for himself.

Running a business has taught me that adults are not always so different.

The clients we find “difficult” are often worried, overwhelmed or protective of something they have worked very hard to build. Pushing harder rarely creates trust. Sometimes you have to slow down, listen for what is underneath the resistance and give people room to feel involved in the direction.

Patience is not doing nothing. It is staying connected while you help someone move forward.

My most stubborn little student has taught me more about patience than any business book ever could.

And honestly, he may also be preparing me for every challenging client I’ll ever meet. 💛

This one means a lot to me. 💛I met Jimmy Fali Engineer through my wife, Dilaira Dubash, and he’s since become a dear fam...
09/01/2026

This one means a lot to me. 💛

I met Jimmy Fali Engineer through my wife, Dilaira Dubash, and he’s since become a dear family friend. Being asked to design his website was a big honour, especially as a fellow Zoroastrian.

There was so much to bring together: his paintings, exhibitions, humanitarian work and decades of stories.

We kept the design quiet, with warm ivory backgrounds, elegant typography and plenty of space for the artwork. His paintings are organised into 18 series, with filters and a larger viewing option so visitors can spend time with the details.

Exhibition history, press coverage and commission enquiries each have their own place, too.

Jimmy, thank you for trusting me and The Speed Train with something so personal.

Swipe through for a closer look.
Explore jimmyengineer.com.

Apparently, we’re kinda chic. 💛
08/28/2026

Apparently, we’re kinda chic. 💛

Something new is taking shape at The Speed Train.We swapped our usual desks for a bright corner at Cafe Landwer in Yorkd...
08/27/2026

Something new is taking shape at The Speed Train.

We swapped our usual desks for a bright corner at Cafe Landwer in Yorkdale to talk through ideas over coffee.

We tried the Halva Latte and the True Mocha Dark, both made less sweet as requested. The drinks were genuinely good, and the team’s recommendations were spot on.

Sometimes a different setting, new flavours and a long conversation are exactly what you need to get into brainstorming mode.

We cannot share what we are working on just yet, but the idea is starting to feel real.

What is your go-to drink when you need to sit down and think?

08/26/2026

Dilaira Dubash went to New York, and she brought home more than photographs.

The Speed Train was in town for client meetings, relationship building and the kind of conversations that are always better face to face.

We have never believed that strong partnerships begin with a proposal or a list of deliverables. They begin by listening. Understanding the person behind the business. Learning what they want to build, what is holding them back and where they want to go next.

Between meetings, city walks, good food and a little reading, New York gave us room to step back and think differently.

We came home with fresh ideas for the websites, SEO strategies and speed optimization projects we are building next.

Different city. Same commitment.

If your website is slow, difficult to find or no longer reflects where your business is going, comment “GROW” below or book a strategy call through the link in our bio.

And tell us, which city should The Speed Train pull into next? 

08/25/2026

A grant can help launch a business. But what happens after the funding arrives?

For Neatrique Cleaning, the next step was building a professional online presence that could help Ottawa customers find them, trust them and book their services.

That is where The Speed Train came in.

We designed a complete WordPress website with:

✓ Clear residential and commercial cleaning services
✓ Local SEO foundations for Ottawa searches
✓ Real before-and-after results
✓ Strong calls to action and a focused booking journey
✓ An editable Elementor system the business can manage independently

The goal was never to create a website that simply looked finished. It was to turn part of that early investment into a business asset that could keep generating visibility, trust and enquiries.

Our new case study also explores Starter Company Plus, which gives eligible Ontario entrepreneurs access to training, mentorship and the opportunity to pitch for funding of up to $5,000.

The full story and links to the official grant resources are now on our blog. Tap the link in our profile to read it.

If you received $5,000 to grow your business, where would you invest it first: your website, equipment or marketing?

Save this for later and send it to an Ontario founder who should know about these resources.

This client came to me with a clear goal: get the website into the green, especially on mobile.The site was already usin...
08/24/2026

This client came to me with a clear goal: get the website into the green, especially on mobile.

The site was already using Airlift for optimization, but after testing the setup page by page, I could see that the existing optimization stack was creating inconsistencies instead of solving them.

So I switched approaches.

I disabled the Airlift optimization and moved the website to a system I know works, one I have used across hundreds of WordPress optimization projects.

Then I worked through the site properly.

I addressed layout shifts, LCP and FCP issues, hero image loading, unsized images, image preloading, fetch priority, Cloudflare settings and mobile-specific Divi layouts.

I also tested the product and collection pages individually because Divi websites are rarely a case of turning on one plugin and calling it finished.

Every section, image, carousel, font and responsive layout can affect the result.

The mobile performance score went from 85 to 100, with green results across the key pages. More importantly, the improvements held through repeated Lighthouse testing.

The client’s review meant just as much as the score.

Speed optimization is not about chasing a perfect score once.

It is about understanding what is slowing the website down, choosing the right optimization system and working through every problem until the site performs the way it should.

Need help getting your WordPress or Divi website into the green?

This week, we went back to the Tim Hortons where some of our earliest conversations about The Speed Train began.Before w...
08/21/2026

This week, we went back to the Tim Hortons where some of our earliest conversations about The Speed Train began.

Before we had clients, case studies or a clear roadmap, we had coffee, a table and a lot of ideas. We would sit at cafés, clear our heads and talk through everything. What kind of company did we want to build? We kept seeing the same need: businesses were relying on WordPress websites that looked good but loaded slowly, performed poorly and held back their growth. We knew there was real demand for someone who could make those websites faster and help them work better.

Tim Hortons became more than somewhere to grab coffee. Like it has been for so many immigrants building a life in Canada, it felt familiar, welcoming and safe. It was a place to fuel up, treat ourselves, stay awhile and dream a little bigger.

We returned this week looking a little different. My hair and sideburns are currently showing the effects of several late nights spent working on a client project. Some things have changed, but apparently coffee and ambitious ideas still come with the territory.

Walking back in together brought everything full circle. The company we once planned across a café table now helps businesses across Canada, the United States and beyond. Yet some of our best ideas still begin the same way, with the two of us sitting down over coffee and talking.

Where did the first idea for your business begin?

08/02/2026

Before you write another blog post, record another video, or pay for more content, do this first. 🚄

Open Google Search Console and look at which pages on your site are already getting impressions but not clicks. These are pages Google is already showing your site for, but something about the title or description is not convincing people to tap. That is not a content problem, that is an optimisation problem, and fixing it costs nothing except the time to do it.

Most businesses produce more content when their existing content is underperforming, but more is not the answer when what is already there is not being found or clicked on. Fix what exists before adding more to it. Compress the images that are slowing down your best pages. Rewrite the meta descriptions on pages with high impressions and low clicks. Add internal links from strong pages to weaker ones.

This is where the real SEO leverage is for most businesses, not in publishing more, but in making what is already published actually work.

Save this, check your Search Console impressions versus clicks this week, and DM us what you find.

Address

319 Jarvis Street
Toronto, ON
M5B0C8

Opening Hours

Monday 8am - 11pm
Tuesday 8am - 11pm
Wednesday 8am - 11pm
Thursday 8am - 11pm
Friday 8am - 11pm
Saturday 8am - 11pm
Sunday 8am - 11pm

Telephone

+14372395959

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