10/20/2026
I couldn’t resist replacing the ad behind me because it says something about marketing right now: AI can take us from an idea to ten finished versions before we have finished our coffee, but faster does not automatically mean better.
It can write the headline, create the image and package the campaign. What it cannot do on its own is understand why someone should care, which promise feels credible or what needs to happen after they click.
That part still belongs to people who understand the business, the customer and the goal.
So yes, use AI. We do. Just use it to sharpen the thinking, not replace it.
Is AI helping you make better marketing or simply more of it?