10/14/2026
A consumer buys shoes in five minutes. A B2B buyer might take five months and five colleagues to choose a supplier. 🏢
So why are so many B2B websites built like consumer brochures? Our new article explains what B2B web design needs to do differently, from buying committees to CRM integration.
Read it here 👉
A consumer might find a pair of shoes on Instagram and buy them before lunch. A B2B buyer looking for a new supplier, software platform or engineering partner might research for months, involve five or six colleagues, and visit your website a dozen times before anyone fills in a form.