08/10/2026
Great packaging does more than protect a product—it helps sell it.
This packaging concept for McGregor's Truffels was designed to communicate quality, indulgence, and premium appeal at first glance.
The challenge was creating a cohesive visual system for multiple flavors while allowing each variant to have its own distinct personality. The concepts were created and adapted across both box and snack bag formats, ensuring the brand remained consistent across different packaging applications.
☑️ Brand Identity
☑️ Packaging Design
☑️ Box & Snack Bag Adaptation
☑️ Print-Ready Artwork
Swipe to explore the full concept.
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