10/13/2026
"Do you use AI?" We get asked this a lot lately, and we'd rather you hear it straight from us than wonder.
Honestly, the question we think matters more is where AI actually earns its place in the work, not whether we use it at all.
For us, that's research and efficiency behind the scenes. It is never the thing making your creative or strategic calls, and it never replaces the actual relationship we build with you.
What's off limits: your data, your brand voice, anything that lands in front of your clients and needs to sound like you.
If you're vetting a tool or vendor leaning on AI, push them on three things:
1. What's automated vs. what a human actually reviews
2. Where your data goes and how it's stored
3. Whether the output sounds like your brand or like everyone else's
If you want a partner who'll give you a straight answer on this stuff, link is in the bio.