Boost Innovation

Boost Innovation Builders of GRW for behaviour analytics and the Boost Mindset app family. Measuring human experience like nobody else.

07/16/2026
Your post-event survey has a witness problem.The handful of people who filled it out weren’t the room but THEY WERE the ...
07/07/2026

Your post-event survey has a witness problem.

The handful of people who filled it out weren’t the room but THEY WERE the ones who loved it enough to gush, or hated it enough to vent. Everyone in the middle, the actual majority of your event, ghosted you and wrecked your data.

Then you walk into the sponsor renewal meeting holding a “satisfaction score” built on that tiny, lopsided sample and wonder why the conversation gets quiet.

Here’s the thing nobody in the events world wants to say out loud: a survey doesn’t measure the room, but instead measures who was polite enough to reply three days later.

So we built the tool that reads the room instead.

Proof of Impact uses just one camera and needs no more than minutes per speaker. Attention, engagement, and sponsor visibility (with value attached) measured off the people who were actually there. Then it is analuzed on your device with no footage kept and a report in your inbox that tells a sponsor exactly what their logo bought.

Surveys tell you who answered and we tell what actually happened.

Swipe through 👉 then stop guessing on event impact.

www.grwproject.app/proof-of-impact

We are here to to humanize AI. Quite simply, our work utilizes the most modern tech to better assess human experience an...
06/29/2026

We are here to to humanize AI.

Quite simply, our work utilizes the most modern tech to better assess human experience and help people genuinely better connect with each other.

Surveys suck. Human experience data is awesome.

We provide businesses with more insight than any other tool on interview candidates, performance evaluation, culture and environment, and more.

We provide coaches, athletic directors, and athletes with the best body language and culture assessments available to consumers.

We provide conferences, events, and speaker bureaus with the most actionable insights on audience experience that there is.

We provide the most valuable burnout assessment possible. Currently focused on healthcare but more to come.

AI doesn’t have to be tech centred. It can be human centred, and tech powered.

That’s our GRW Project.

The GRW Engine reads behavioural signals from any video and returns objective scores. Built on FACS. 468 landmarks. Zero retention.

06/12/2026

What's going on at Boost right now?

Well...we have products in market and are currently serving the conference/events sector, sport, and other areas using our GRW Engine for human experience analysis. That's available at grwproject.app

Additionally, our revolutionary family of Boost Mindset apps for sport is available in the Apple App store now. Parents, athletes, coaches, and officials can now learn about how to be their best in ways not previously available. Boost Connect brings it all together for whole organizations to educate in ways not previously possible.

All of this has led to our first investment round one now.

Boost Innocation is changing how human experiences are measured and built.

Boost Mindset Apps

05/20/2026

Surveys lie. Faces don’t.

Most coaching and leadership tools still run on self-report where people tell you what they think you want to hear, and the real signal never makes it into the data.

GRW Project reads it straight from video. Face, body, voice, words, heart rate. Eight behavioural scores in minutes.
The data was always in the video. Now you can read it.

Check it out at the link in our bio.

05/07/2026

300 hours. 20+ kids. Zero training. $9.99.

Here’s the math nobody runs on their coaches:
The average youth coach is putting in 300+ hours a season. They’ve got 20+ kids whose names they can’t shake at 11 PM on a Tuesday. And the part of the job that actually wears people down, the mental side, gets zero hours in most certifications.

We ask coaches to do everything. We pay for almost none of the support that keeps them sharp.

Coach Mindset is $9.99 a month per coach. About 33 cents a day. Less than one coffee a week. The cheapest decision in youth sport.

If you coach → try it free.

If you run a club, league, or program → DM us. We’ll get your whole staff on it before next season.

🔗 coachmindset.app

Standing ovations don’t mean what you think they mean.I’ve been in rooms that exploded with every person on their feet, ...
05/02/2026

Standing ovations don’t mean what you think they mean.

I’ve been in rooms that exploded with every person on their feet, the speaker beaming, and the post-event feedback was just fine.

We just finished our pilot of the new Proof of Impact with Altitude: Where Leaders Rise Beyond at the beautiful

The body reads the room and stands up because that’s the social contract but it's not the audience telling you they were transformed. It’s the audience telling you it was time to stand.

Meanwhile the person writing the rebooking check is operating on the same data you are: a feeling.

87% of speaker rebookings get made on organizer perception and not on what the audience actually experienced, which is a gap in the entire speaking/conference industry.

GRW Project’s Proof of Impact Report closes it.

We don’t count your filler words (well we do but that's easy) we map what your body is telling the audience and how the room is actually receiving it.

468 behavioural landmarks per frame.
8 audience experience algorithms.

Most coaching tools tell you what to say next time. We tell you what your audience actually felt this time.

Now open to a limited First Access Group of keynote speakers, conferences, and bureaus, before the full industry launch.

Request a quote → grwproject.app/speakers

One of the most powerful pieces of tech that we've built so far is Coach Mindset. It's only rival is...Parent Mindset be...
04/23/2026

One of the most powerful pieces of tech that we've built so far is Coach Mindset. It's only rival is...Parent Mindset because of the impact parents have on youth athletics.

Every sport has a red flag tactic, teaching style, play, etc. Not only does Coach Mindset educate on:

-Sport specific skill building
-Coach pedagogy
-Mental performance
-Coach reflection and self performance analysis
-Strength & Conditioning
..but we drive the conversation, through education, on topics that are hurting you sport like:

-Why you shouldn't play zone with that stage of basketball team
-What the science says about position specialization in Volleyball
-How and when to introduce dump and chase in hockey
-Many more!

Read more here: https://www.coachmindset.app/blog/what-wins-youth-tournaments-kills-athlete-development

The tactics that win at U10 — zone defense, long-ball, dump-and-chase, curveballs at 11, pro-style playbooks — are the same tactics governing bodies warn against. A cross-sport look at what to do instead.

Most systems in youth sport are built around performance.Very few are built around people and, more importantly, KIDS. T...
04/18/2026

Most systems in youth sport are built around performance.

Very few are built around people and, more importantly, KIDS.

That gap shows up everywhere: on the bench, in the car ride home, in the quiet moments where confidence is either built… or slowly chipped away.

So Boost Innovation built something different because too many people are talking and not enough are building.

Not another app full of drills.
Not another set of generic advice.

Something that actually understands the two environments that shape an athlete the most.

#1. The home
#2. The sideline

coachmindset.app is for the coach planning, leading, adjusting, communicating, teaching.

coachmindset.app/parents is for the parent before the game, after the game, during the hard conversations, during the doubt, during the growth.

Same philosophy.
Different roles.
Aligned impact.

Because the reality is simple:

You can have the best coach/parent but if the WHOLE environment around the athlete isn’t aligned, development breaks.

And you can have the most supportive parent…BUT without direction, it’s guesswork.

This connects it.

Practical. Immediate. Built for real moments and not theory.

If youth sport actually matters (and it does), then the environments around it have to matter too.

That’s the work.





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Calgary, AB

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