A Data Pro

A Data Pro With 500+ data scientists, linguists and domain experts A Data Pro provides a unique blend of knowledge-intensive services.

We are a pioneer in the development of the knowledge intensive services in Eastern Europe with 400+ employees, working in over 40 languages. We are present in a series of market segments in the content industry such as risk & compliance, media analytics, source processing and licensing, to name a few.

๐€๐ฌ ๐€๐ˆ ๐ซ๐ž๐ฆ๐จ๐ฏ๐ž๐ฌ ๐ญ๐ก๐ž ๐ฅ๐ข๐ฆ๐ข๐ญ๐ฌ ๐จ๐Ÿ ๐ฐ๐ก๐š๐ญ ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐ญ๐ž๐š๐ฆ๐ฌ ๐œ๐š๐ง ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ž, ๐ญ๐ก๐ž ๐ซ๐ž๐š๐ฅ ๐ช๐ฎ๐ž๐ฌ๐ญ๐ข๐จ๐ง ๐ข๐ฌ ๐ง๐จ ๐ฅ๐จ๐ง๐ ๐ž๐ซ ๐จ๐ฎ๐ญ๐ฉ๐ฎ๐ญ, ๐›๐ฎ๐ญ ๐ข๐ฆ๐ฉ๐š๐œ๐ญ. This is...
06/05/2026

๐€๐ฌ ๐€๐ˆ ๐ซ๐ž๐ฆ๐จ๐ฏ๐ž๐ฌ ๐ญ๐ก๐ž ๐ฅ๐ข๐ฆ๐ข๐ญ๐ฌ ๐จ๐Ÿ ๐ฐ๐ก๐š๐ญ ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐ญ๐ž๐š๐ฆ๐ฌ ๐œ๐š๐ง ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ž, ๐ญ๐ก๐ž ๐ซ๐ž๐š๐ฅ ๐ช๐ฎ๐ž๐ฌ๐ญ๐ข๐จ๐ง ๐ข๐ฌ ๐ง๐จ ๐ฅ๐จ๐ง๐ ๐ž๐ซ ๐จ๐ฎ๐ญ๐ฉ๐ฎ๐ญ, ๐›๐ฎ๐ญ ๐ข๐ฆ๐ฉ๐š๐œ๐ญ. This is one of the main points Anna Tsenova will be addressing at the 2026 AMEC Global Summit in Dublin.

Anna will present ๐‘‡โ„Ž๐‘’ โ€œ๐‘๐‘œ ๐ธ๐‘ฅ๐‘๐‘ข๐‘ ๐‘’๐‘ โ€ ๐ธ๐‘Ÿ๐‘Ž ๐‘–๐‘› ๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘›๐‘”: ๐‘Šโ„Ž๐‘ฆ ๐‘Ž๐‘Ÿ๐‘’ ๐‘ค๐‘’ ๐‘ ๐‘ก๐‘–๐‘™๐‘™ ๐‘ ๐‘ก๐‘Ÿ๐‘ข๐‘”๐‘”๐‘™๐‘–๐‘›๐‘” ๐‘ค๐‘–๐‘กโ„Ž ๐ด๐ผ ๐‘œ๐‘› ๐‘œ๐‘ข๐‘Ÿ ๐‘ก๐‘’๐‘Ž๐‘š?, a session that challenges how organisations think about performance, measurement, and the real role of AI in marketing.

As Marketing Manager at Updata One, Anna leads the groupโ€™s marketing and communications strategy across multiple companies, working at the crossroads of media intelligence, AI, and business transformation. She specialises in the intersection of AI, data-driven communication, and marketing effectiveness, with a strong focus on how emerging technologies are reshaping both ex*****on and measurement.

With this yearโ€™s theme, ๐ผ๐‘›๐‘ก๐‘’๐‘™๐‘™๐‘–๐‘”๐‘’๐‘›๐‘๐‘’ ๐ด๐‘๐‘๐‘™๐‘–๐‘’๐‘‘: ๐ถ๐‘œ๐‘š๐‘š๐‘ข๐‘›๐‘–๐‘๐‘Ž๐‘ก๐‘œ๐‘Ÿ ๐ธ๐‘ฅ๐‘๐‘’๐‘™๐‘™๐‘’๐‘›๐‘๐‘’ ๐‘“๐‘œ๐‘Ÿ ๐‘กโ„Ž๐‘’ ๐น๐‘ข๐‘ก๐‘ข๐‘Ÿ๐‘’, the 2026 AMEC Global Summit puts practical application at the centre, focusing on the tools, methodologies, and decisions that define impact.

If you are attending, do not miss Annaโ€™s session!

๐Ž๐ง๐ž ๐ก๐จ๐ฎ๐ซ. That is all it takes to rethink how your reporting works. We are going LIVE on 7 May, Thursday! ๐Ÿ‘‰ https://adat...
04/05/2026

๐Ž๐ง๐ž ๐ก๐จ๐ฎ๐ซ. That is all it takes to rethink how your reporting works. We are going LIVE on 7 May, Thursday! ๐Ÿ‘‰ https://adata.pro/webinars/why-is-your-media-intelligence-missing-visual-reporting-risk-signals-ai-insights/?utm_source=Facebook

If your media intelligence reports are:

โŒ Too long
โŒ Too descriptive
โŒ Not used in decision-making

This is your opportunity to ๐‘โ„Ž๐‘Ž๐‘›๐‘”๐‘’ that.

We will show you how to:

โœ”๏ธ Make reporting clearer and more actionable
โœ”๏ธ Identify risks earlier
โœ”๏ธ Deliver insights that support decisions

This is a practical session with real examples led by two industry experts Zori Dimitrova and Philip Manev.

๐ƒ๐จ ๐ง๐จ๐ญ ๐ฆ๐ข๐ฌ๐ฌ ๐ฒ๐จ๐ฎ๐ซ ๐œ๐ก๐š๐ง๐œ๐ž ๐ญ๐จ ๐ซ๐ž๐ ๐ข๐ฌ๐ญ๐ž๐ซ: https://adata.pro/webinars/why-is-your-media-intelligence-missing-visual-reporting-risk-signals-ai-insights/?utm_source=Facebook

๐ˆ๐ง ๐š ๐ฉ๐จ๐ฌ๐ญ-๐ญ๐ซ๐ฎ๐ญ๐ก ๐ž๐ง๐ฏ๐ข๐ซ๐จ๐ง๐ฆ๐ž๐ง๐ญ, ๐ญ๐ก๐ž ๐ซ๐ž๐š๐ฅ ๐œ๐ก๐š๐ฅ๐ฅ๐ž๐ง๐ ๐ž ๐ข๐ฌ ๐ง๐จ ๐ฅ๐จ๐ง๐ ๐ž๐ซ ๐š๐œ๐œ๐ž๐ฌ๐ฌ ๐ญ๐จ ๐๐š๐ญ๐š, ๐›๐ฎ๐ญ ๐ญ๐ซ๐ฎ๐ฌ๐ญ ๐ข๐ง ๐ญ๐ก๐ž ๐ฌ๐จ๐ฎ๐ซ๐œ๐ž๐ฌ ๐›๐ž๐ก๐ข๐ง๐ ๐ข๐ญ, which i...
30/04/2026

๐ˆ๐ง ๐š ๐ฉ๐จ๐ฌ๐ญ-๐ญ๐ซ๐ฎ๐ญ๐ก ๐ž๐ง๐ฏ๐ข๐ซ๐จ๐ง๐ฆ๐ž๐ง๐ญ, ๐ญ๐ก๐ž ๐ซ๐ž๐š๐ฅ ๐œ๐ก๐š๐ฅ๐ฅ๐ž๐ง๐ ๐ž ๐ข๐ฌ ๐ง๐จ ๐ฅ๐จ๐ง๐ ๐ž๐ซ ๐š๐œ๐œ๐ž๐ฌ๐ฌ ๐ญ๐จ ๐๐š๐ญ๐š, ๐›๐ฎ๐ญ ๐ญ๐ซ๐ฎ๐ฌ๐ญ ๐ข๐ง ๐ญ๐ก๐ž ๐ฌ๐จ๐ฎ๐ซ๐œ๐ž๐ฌ ๐›๐ž๐ก๐ข๐ง๐ ๐ข๐ญ, which is exactly what Rostislav Petrov will be addressing as a speaker at the 2026 AMEC Global Summit in Dublin.

At a Summit known for advancing how the industry measures and delivers impact, Rostislav will present: ๐น๐‘Ÿ๐‘œ๐‘š ๐‘๐‘œ๐‘–๐‘ ๐‘’ ๐‘ก๐‘œ ๐‘†๐‘–๐‘”๐‘›๐‘Ž๐‘™: ๐‘†๐‘œ๐‘ข๐‘Ÿ๐‘๐‘’ ๐ผ๐‘›๐‘ก๐‘’๐‘™๐‘™๐‘–๐‘”๐‘’๐‘›๐‘๐‘’ ๐‘Ž๐‘  ๐ผ๐‘›๐‘“๐‘Ÿ๐‘Ž๐‘ ๐‘ก๐‘Ÿ๐‘ข๐‘๐‘ก๐‘ข๐‘Ÿ๐‘’ ๐‘œ๐‘“ ๐‘‡๐‘Ÿ๐‘ข๐‘ ๐‘ก, a topic that goes to the core of how organisations structure, validate, and rely on their data.

As ๐‡๐ž๐š๐ ๐จ๐Ÿ ๐‚๐จ๐ง๐ญ๐ž๐ง๐ญ ๐š๐ง๐ ๐ƒ๐š๐ญ๐š ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ ๐š๐ญ ๐€ ๐ƒ๐š๐ญ๐š ๐๐ซ๐จ, Rostislav works at the intersection of media analysis, content licensing, and large-scale data operations. From building scalable content systems to unlocking the commercial and strategic value of media intelligence, his focus is on making complex data usable in high-stakes environments.

With this yearโ€™s theme, ๐ผ๐‘›๐‘ก๐‘’๐‘™๐‘™๐‘–๐‘”๐‘’๐‘›๐‘๐‘’ ๐ด๐‘๐‘๐‘™๐‘–๐‘’๐‘‘: ๐ถ๐‘œ๐‘š๐‘š๐‘ข๐‘›๐‘–๐‘๐‘Ž๐‘ก๐‘œ๐‘Ÿ ๐ธ๐‘ฅ๐‘๐‘’๐‘™๐‘™๐‘’๐‘›๐‘๐‘’ ๐‘“๐‘œ๐‘Ÿ ๐‘กโ„Ž๐‘’ ๐น๐‘ข๐‘ก๐‘ข๐‘Ÿ๐‘’, the 2026 AMEC Global Summit places practical application front and centre: from methodologies and tools to real-world case studies shaping communication in 2026 and beyond.

๐ˆ๐Ÿ ๐ฒ๐จ๐ฎ ๐š๐ซ๐ž ๐š๐ญ๐ญ๐ž๐ง๐๐ข๐ง๐ , ๐ฆ๐š๐ค๐ž ๐ฌ๐ฎ๐ซ๐ž ๐ญ๐จ ๐ฃ๐จ๐ข๐ง ๐ก๐ข๐ฌ ๐ฌ๐ž๐ฌ๐ฌ๐ข๐จ๐ง!

Right now, ๐ญ๐ก๐ž ๐œ๐จ๐ง๐ฏ๐ž๐ซ๐ฌ๐š๐ญ๐ข๐จ๐ง๐ฌ ๐ญ๐ก๐š๐ญ ๐ฆ๐š๐ญ๐ญ๐ž๐ซ ๐ฆ๐จ๐ฌ๐ญ ๐š๐ซ๐ž ๐ญ๐ก๐ž ๐จ๐ง๐ž๐ฌ ๐ญ๐ก๐š๐ญ ๐ฆ๐จ๐ฏ๐ž ๐ฉ๐š๐ฌ๐ญ ๐ฌ๐ฎ๐ซ๐Ÿ๐š๐œ๐ž-๐ฅ๐ž๐ฏ๐ž๐ฅ ๐ฆ๐ž๐ญ๐ซ๐ข๐œ๐ฌ, which is exactly why Ph...
29/04/2026

Right now, ๐ญ๐ก๐ž ๐œ๐จ๐ง๐ฏ๐ž๐ซ๐ฌ๐š๐ญ๐ข๐จ๐ง๐ฌ ๐ญ๐ก๐š๐ญ ๐ฆ๐š๐ญ๐ญ๐ž๐ซ ๐ฆ๐จ๐ฌ๐ญ ๐š๐ซ๐ž ๐ญ๐ก๐ž ๐จ๐ง๐ž๐ฌ ๐ญ๐ก๐š๐ญ ๐ฆ๐จ๐ฏ๐ž ๐ฉ๐š๐ฌ๐ญ ๐ฌ๐ฎ๐ซ๐Ÿ๐š๐œ๐ž-๐ฅ๐ž๐ฏ๐ž๐ฅ ๐ฆ๐ž๐ญ๐ซ๐ข๐œ๐ฌ, which is exactly why Philip Manev will be attending the ๐‘ท๐‘น360: ๐‘ด๐’‚๐’”๐’•๐’†๐’“๐’Š๐’๐’ˆ ๐’•๐’‰๐’† ๐‘ด๐’๐’…๐’†๐’“๐’ ๐‘ด๐’†๐’”๐’”๐’‚๐’ˆ๐’† in Brighton.

PR360 stands out as a key strategic communications conference, where senior professionals come together to engage with the challenges shaping the industry.

As Head of Client Strategy at A Data Pro, Philip brings a background spanning consumer insights, advanced analytics, and reputation management across global agencies and leading companies. He works closely with organisations to translate complex data into clear strategic direction, particularly when the path forward is not immediately obvious.

With this yearโ€™s agenda tackling everything from AI ethics and geopolitical volatility to the evolution of trust, PR360 creates space for more candid, high-level discussions on what communications needs to deliver next.

If you are attending, make sure to connect with Philip!

Great news! ๐Ÿ“ƒ ๐€ ๐ƒ๐š๐ญ๐š ๐๐ซ๐จ ๐ก๐š๐ฌ ๐›๐ž๐ž๐ง ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ข๐ฌ๐ญ๐ž๐ ๐ข๐ง ๐ญ๐ก๐ž ๐ƒ๐š๐ญ๐š๐‚๐จ๐ฆ๐ฆ๐ฌ ๐€๐ฐ๐š๐ซ๐๐ฌ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ”! Our work with the EU Delegation to Syria sec...
28/04/2026

Great news! ๐Ÿ“ƒ ๐€ ๐ƒ๐š๐ญ๐š ๐๐ซ๐จ ๐ก๐š๐ฌ ๐›๐ž๐ž๐ง ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ข๐ฌ๐ญ๐ž๐ ๐ข๐ง ๐ญ๐ก๐ž ๐ƒ๐š๐ญ๐š๐‚๐จ๐ฆ๐ฆ๐ฌ ๐€๐ฐ๐š๐ซ๐๐ฌ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ”!

Our work with the EU Delegation to Syria secured us a nomination under the โ€˜๐๐ž๐ฌ๐ญ ๐”๐ฌ๐ž ๐จ๐Ÿ ๐ƒ๐š๐ญ๐š ๐ญ๐จ ๐€๐ฌ๐ฌ๐ข๐ฌ๐ญ ๐‘๐ž๐ฉ๐ฎ๐ญ๐š๐ญ๐ข๐จ๐ง ๐Œ๐š๐ง๐š๐ ๐ž๐ฆ๐ž๐ง๐ญโ€™ category.

Operating across Syria and online diaspora communities, the project provided essential visibility into how different audiences shaped the Delegationโ€™s reputation and introduced structured sentiment analysis, weekly topic tracking, and tailored recommendations that strengthened reputation management across regions.

Shout out to our team for the great work and congratulations to all the nominees at the DataComms awards. See you at the Park Plaza London Riverbank on 18 June!



Communicate magazine

๐Œ๐จ๐ฌ๐ญ ๐ซ๐ž๐ฉ๐จ๐ซ๐ญ๐ข๐ง๐  ๐œ๐ก๐š๐ฅ๐ฅ๐ž๐ง๐ ๐ž๐ฌ ๐š๐ซ๐ž ๐ง๐จ๐ญ ๐ญ๐ž๐œ๐ก๐ง๐ข๐œ๐š๐ฅ. ๐“๐ก๐ž๐ฒ ๐š๐ซ๐ž ๐ฌ๐ญ๐ซ๐ฎ๐œ๐ญ๐ฎ๐ซ๐š๐ฅ ๐š๐ง๐ ๐ฏ๐ข๐ฌ๐ฎ๐š๐ฅ. ๐Ÿ‘‡ Reports are often overloaded, unclear, an...
27/04/2026

๐Œ๐จ๐ฌ๐ญ ๐ซ๐ž๐ฉ๐จ๐ซ๐ญ๐ข๐ง๐  ๐œ๐ก๐š๐ฅ๐ฅ๐ž๐ง๐ ๐ž๐ฌ ๐š๐ซ๐ž ๐ง๐จ๐ญ ๐ญ๐ž๐œ๐ก๐ง๐ข๐œ๐š๐ฅ. ๐“๐ก๐ž๐ฒ ๐š๐ซ๐ž ๐ฌ๐ญ๐ซ๐ฎ๐œ๐ญ๐ฎ๐ซ๐š๐ฅ ๐š๐ง๐ ๐ฏ๐ข๐ฌ๐ฎ๐š๐ฅ. ๐Ÿ‘‡

Reports are often overloaded, unclear, and not designed for how stakeholders actually consume information.

In our upcoming webinar, Zori Dimitrova, Head of Service Strategy & Operations โ€“ Media Intelligence at A Data Pro, will share how this is changing. ๐Ÿ‘‰ https://adata.pro/webinars/why-is-your-media-intelligence-missing-visual-reporting-risk-signals-ai-insights/?utm_source=Facebook

With over a decade of experience in media intelligence, Zori works at the intersection of client needs and operational delivery, designing tailored reporting frameworks for global organisations and translating complex requirements into clear, usable outputs.

Zori says: "๐‘ƒ๐‘Ÿ๐‘’๐‘๐‘–๐‘ ๐‘–๐‘œ๐‘› ๐‘–๐‘› ๐‘‘๐‘Ž๐‘ก๐‘Ž ๐‘–๐‘  ๐‘œ๐‘›๐‘™๐‘ฆ โ„Ž๐‘Ž๐‘™๐‘“ ๐‘กโ„Ž๐‘’ ๐‘๐‘Ž๐‘ก๐‘ก๐‘™๐‘’; ๐‘กโ„Ž๐‘’ ๐‘œ๐‘กโ„Ž๐‘’๐‘Ÿ โ„Ž๐‘Ž๐‘™๐‘“ ๐‘–๐‘  ๐‘๐‘™๐‘’๐‘Ž๐‘Ÿ๐‘™๐‘ฆ ๐‘๐‘œ๐‘š๐‘š๐‘ข๐‘›๐‘–๐‘๐‘Ž๐‘ก๐‘–๐‘›๐‘” ๐‘–๐‘ก๐‘  ๐‘ฃ๐‘Ž๐‘™๐‘ข๐‘’ ๐‘ก๐‘œ ๐‘ฆ๐‘œ๐‘ข๐‘Ÿ ๐‘ ๐‘ก๐‘Ž๐‘˜๐‘’โ„Ž๐‘œ๐‘™๐‘‘๐‘’๐‘Ÿ๐‘ . ๐ด๐‘›๐‘ฆ ๐‘–๐‘›๐‘ก๐‘’๐‘™๐‘™๐‘–๐‘”๐‘’๐‘›๐‘๐‘’ ๐‘“๐‘œ๐‘Ÿ๐‘š๐‘Ž๐‘ก ๐‘กโ„Ž๐‘Ž๐‘ก ๐‘Ÿ๐‘’๐‘ž๐‘ข๐‘–๐‘Ÿ๐‘’๐‘  ๐‘ก๐‘œ๐‘œ ๐‘š๐‘ข๐‘โ„Ž ๐‘’๐‘“๐‘“๐‘œ๐‘Ÿ๐‘ก ๐‘ก๐‘œ ๐‘๐‘Ÿ๐‘œ๐‘๐‘’๐‘ ๐‘  ๐‘š๐‘’๐‘Ž๐‘›๐‘  ๐‘กโ„Ž๐‘’ ๐‘๐‘Ÿ๐‘–๐‘ก๐‘–๐‘๐‘Ž๐‘™ ๐‘ ๐‘–๐‘”๐‘›๐‘Ž๐‘™ ๐‘–๐‘  ๐‘™๐‘œ๐‘ ๐‘ก. ๐‘Š๐‘’ ๐‘š๐‘ข๐‘ ๐‘ก ๐‘ก๐‘Ÿ๐‘Ž๐‘›๐‘ ๐‘“๐‘œ๐‘Ÿ๐‘š ๐‘š๐‘’๐‘‘๐‘–๐‘Ž ๐‘–๐‘›๐‘ก๐‘’๐‘™๐‘™๐‘–๐‘”๐‘’๐‘›๐‘๐‘’ ๐‘“๐‘Ÿ๐‘œ๐‘š ๐‘Ž ๐‘๐‘Ž๐‘ ๐‘ ๐‘–๐‘ฃ๐‘’ ๐‘Ÿ๐‘’๐‘๐‘œ๐‘Ÿ๐‘‘ ๐‘–๐‘›๐‘ก๐‘œ ๐‘Ž ๐‘ข๐‘ ๐‘Ž๐‘๐‘™๐‘’ ๐‘ก๐‘œ๐‘œ๐‘™ ๐‘“๐‘œ๐‘Ÿ ๐‘‘๐‘’๐‘๐‘–๐‘ ๐‘–๐‘œ๐‘›-๐‘š๐‘Ž๐‘˜๐‘’๐‘Ÿ๐‘ ."

If your reports are not being used the way they should be, this session will be directly relevant.

๐‘๐ž๐ฌ๐ž๐ซ๐ฏ๐ž ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐ฉ๐จ๐ญ: https://adata.pro/webinars/why-is-your-media-intelligence-missing-visual-reporting-risk-signals-ai-insights/?utm_source=Facebook

Most financial risk and compliance teams are not short on data, they are short on ๐‘ ๐‘–๐‘”๐‘›๐‘Ž๐‘™. ๐Ÿ“ถIn the latest article on our ...
24/04/2026

Most financial risk and compliance teams are not short on data, they are short on ๐‘ ๐‘–๐‘”๐‘›๐‘Ž๐‘™. ๐Ÿ“ถ

In the latest article on our blog titled "๐’๐จ๐ฎ๐ซ๐œ๐ž ๐€๐ฎ๐ญ๐จ๐ฆ๐š๐ญ๐ข๐จ๐ง ๐Ÿ๐จ๐ซ ๐…๐ข๐ง๐š๐ง๐œ๐ข๐š๐ฅ ๐‘๐ข๐ฌ๐ค ๐ˆ๐ง๐ญ๐ž๐ฅ๐ฅ๐ข๐ ๐ž๐ง๐œ๐ž", Yavor Arabadzhiev, who leads Risk Data Intelligence & Automation Services at A Data Pro and brings over 15 years of experience in compliance and data solutions, explains how to transform fragmented global sources into structured, decision-ready intelligence.

๐Ÿ”— https://adata.pro/blog/source-automation-financial-risk-intelligence/?utm_source=Facebook

From sanctions and regulatory updates to adverse media and geopolitical signals, the article outlines how automation closes the gap between collection and action.

If your intelligence remains confined to documents instead of integrated into workflows, this is worth your attention.

Read the full article to see what decision-grade risk intelligence looks like in practice ๐Ÿ‘‰๐Ÿป https://adata.pro/blog/source-automation-financial-risk-intelligence/?utm_source=Facebook

Media intelligence is shifting from reporting to insight. But insight alone is not enough. ๐ˆ๐ญ ๐ง๐ž๐ž๐๐ฌ ๐ญ๐จ ๐ ๐ฎ๐ข๐๐ž ๐๐ž๐œ๐ข๐ฌ๐ข๐จ๐ง๐ฌ. ...
23/04/2026

Media intelligence is shifting from reporting to insight. But insight alone is not enough. ๐ˆ๐ญ ๐ง๐ž๐ž๐๐ฌ ๐ญ๐จ ๐ ๐ฎ๐ข๐๐ž ๐๐ž๐œ๐ข๐ฌ๐ข๐จ๐ง๐ฌ. ๐Ÿ‘‡

In our upcoming webinar, Philip Manev, Head of Client Strategy โ€“ Media Intelligence at A Data Pro, will share how organisations are making that shift. ๐Ÿ‘‰ https://adata.pro/webinars/why-is-your-media-intelligence-missing-visual-reporting-risk-signals-ai-insights/?utm_source=Facebook

Philip understands what organisations need to do with their data. With a career built across consumer insights, advanced analytics, and reputation management for leading companies and global agencies, he brings a combination of analytical depth and strategic clarity to every client relationship.

Philip says: "๐‘€๐‘’๐‘‘๐‘–๐‘Ž ๐ผ๐‘›๐‘ก๐‘’๐‘™๐‘™๐‘–๐‘”๐‘’๐‘›๐‘๐‘’ ๐‘–๐‘  ๐‘œ๐‘›๐‘™๐‘ฆ ๐‘Ž๐‘  ๐‘ฃ๐‘Ž๐‘™๐‘ข๐‘Ž๐‘๐‘™๐‘’ ๐‘Ž๐‘  ๐‘กโ„Ž๐‘’ ๐‘‘๐‘’๐‘๐‘–๐‘ ๐‘–๐‘œ๐‘›๐‘  ๐‘–๐‘ก ๐‘’๐‘›๐‘Ž๐‘๐‘™๐‘’๐‘ . ๐‘ˆ๐‘›๐‘‘๐‘’๐‘Ÿ๐‘ ๐‘ก๐‘Ž๐‘›๐‘‘๐‘–๐‘›๐‘” ๐‘กโ„Ž๐‘’ ๐‘๐‘Ž๐‘ ๐‘ก ๐‘–๐‘  ๐‘’๐‘ ๐‘ ๐‘’๐‘›๐‘ก๐‘–๐‘Ž๐‘™, ๐‘๐‘ข๐‘ก ๐‘กโ„Ž๐‘’ ๐‘๐‘’๐‘ ๐‘ก ๐‘€๐‘’๐‘‘๐‘–๐‘Ž ๐ผ๐‘›๐‘ก๐‘’๐‘™๐‘™๐‘–๐‘”๐‘’๐‘›๐‘๐‘’ ๐‘‘๐‘œ๐‘’๐‘ ๐‘›'๐‘ก ๐‘ ๐‘ก๐‘œ๐‘ ๐‘กโ„Ž๐‘’๐‘Ÿ๐‘’. ๐ผ๐‘ก ๐‘๐‘’๐‘๐‘œ๐‘š๐‘’๐‘  ๐‘กโ„Ž๐‘’ ๐‘Ÿ๐‘œ๐‘Ž๐‘‘๐‘š๐‘Ž๐‘ ๐‘กโ„Ž๐‘Ž๐‘ก ๐‘ก๐‘ข๐‘Ÿ๐‘›๐‘  ๐‘Ÿ๐‘–๐‘ ๐‘˜ ๐‘ ๐‘–๐‘”๐‘›๐‘Ž๐‘™๐‘  ๐‘–๐‘›๐‘ก๐‘œ ๐‘‘๐‘’๐‘๐‘–๐‘ ๐‘–๐‘œ๐‘›๐‘  ๐‘Ž๐‘›๐‘‘ ๐‘˜๐‘’๐‘’๐‘๐‘  ๐‘ฆ๐‘œ๐‘ข๐‘Ÿ ๐‘Ÿ๐‘’๐‘๐‘ข๐‘ก๐‘Ž๐‘ก๐‘–๐‘œ๐‘› ๐‘Žโ„Ž๐‘’๐‘Ž๐‘‘ ๐‘œ๐‘“ ๐‘คโ„Ž๐‘Ž๐‘ก'๐‘  ๐‘›๐‘’๐‘ฅ๐‘ก."

If your reporting is still focused on outputs, this session will help you rethink your approach.

๐‘๐ž๐ ๐ข๐ฌ๐ญ๐ž๐ซ ๐ก๐ž๐ซ๐ž: https://adata.pro/webinars/why-is-your-media-intelligence-missing-visual-reporting-risk-signals-ai-insights/?utm_source=Facebook

๐Ÿšจ Most media intelligence reports are ๐ซ๐ž๐š๐ ๐จ๐ง๐œ๐ž ๐š๐ง๐ ๐Ÿ๐จ๐ซ๐ ๐จ๐ญ๐ญ๐ž๐ง. Not because the data is wrong, but because ๐ญ๐ก๐ž๐ฒ ๐š๐ซ๐ž ๐ง๐จ๐ญ ๐ฎ...
21/04/2026

๐Ÿšจ Most media intelligence reports are ๐ซ๐ž๐š๐ ๐จ๐ง๐œ๐ž ๐š๐ง๐ ๐Ÿ๐จ๐ซ๐ ๐จ๐ญ๐ญ๐ž๐ง. Not because the data is wrong, but because ๐ญ๐ก๐ž๐ฒ ๐š๐ซ๐ž ๐ง๐จ๐ญ ๐ฎ๐ฌ๐ž๐Ÿ๐ฎ๐ฅ.

Communication teams are no longer expected to simply deliver outputs.

They are expected to support decisions.

On 7 May, we are hosting a ๐ฅ๐ข๐ฏ๐ž ๐ฐ๐ž๐›๐ข๐ง๐š๐ซ on how to make that shift ๐Ÿ‘‰ https://adata.pro/webinars/why-is-your-media-intelligence-missing-visual-reporting-risk-signals-ai-insights/?utm_source=Facebook

Join Zori Dimitrova, Head of Service Strategy & Operations, and Philip Manev, Head of Client Strategy, from A Data Pro's Media Intelligence desk, to learn:

๐Ÿ“Š How to make reports clearer and easier to use
๐Ÿšฉ How to introduce early risk signals
๐Ÿง  How to move from reporting to advisory

๐๐จ ๐ญ๐ก๐ž๐จ๐ซ๐ฒ. ๐‰๐ฎ๐ฌ๐ญ ๐ซ๐ž๐š๐ฅ ๐ž๐ฑ๐š๐ฆ๐ฉ๐ฅ๐ž๐ฌ, ๐ซ๐ž๐š๐ฅ ๐Ÿ๐จ๐ซ๐ฆ๐š๐ญ๐ฌ, ๐š๐ง๐ ๐ซ๐ž๐š๐ฅ ๐ฎ๐ฌ๐ž ๐œ๐š๐ฌ๐ž๐ฌ.

Learn more about the webinar and register for free: https://adata.pro/webinars/why-is-your-media-intelligence-missing-visual-reporting-risk-signals-ai-insights/?utm_source=Facebook

๐ŸŽ™๏ธ Guess who is back? Sylwia Wolos and Amritha Edachery with Season 2 of the ๐ƒ๐ฎ๐ž ๐ƒ๐ข๐ฅ๐ข๐ ๐ž๐ง๐œ๐ž ๐ƒ๐จ๐ฐ๐ง๐ฅ๐จ๐š๐ ๐ฉ๐จ๐๐œ๐š๐ฌ๐ญ! Once again,...
15/04/2026

๐ŸŽ™๏ธ Guess who is back? Sylwia Wolos and Amritha Edachery with Season 2 of the ๐ƒ๐ฎ๐ž ๐ƒ๐ข๐ฅ๐ข๐ ๐ž๐ง๐œ๐ž ๐ƒ๐จ๐ฐ๐ง๐ฅ๐จ๐š๐ ๐ฉ๐จ๐๐œ๐š๐ฌ๐ญ! Once again, ๐€ ๐ƒ๐š๐ญ๐š ๐๐ซ๐จ is proud to support this brilliant series as ๐†๐จ๐ฅ๐ ๐’๐ฉ๐จ๐ง๐ฌ๐จ๐ซ.

Get ready for deep dives into the drama behind corporate investigations, where real cases meet real risk.

From IP theft and environmental crime to terrorist financing, migrant smuggling, and even romance fraud, this season is bound to keep you on the edge of your seats!

๐ŸŽง Tune in on Spotify and Apple Podcasts from ๐Ÿ๐Ÿ” ๐€๐ฉ๐ซ๐ข๐ฅ. Find the links and more information by visiting https://shows.async.com/due-diligence-download-eIdlUUTQ

We attended the ICCO - The International Communications Consultancy Organisation European Forum in Sofia, where communic...
30/03/2026

We attended the ICCO - The International Communications Consultancy Organisation European Forum in Sofia, where communications leaders, agencies, and industry experts came together to challenge how PR measures, proves, and communicates its value.

The takeaway? We are in a โ€œfuture rebootโ€. Here is what that means:

1. ๐๐‘ ๐ก๐š๐ฌ ๐š ๐œ๐ฅ๐š๐ซ๐ข๐ญ๐ฒ ๐ฉ๐ซ๐จ๐›๐ฅ๐ž๐ฆ, ๐ง๐จ๐ญ ๐š ๐ฆ๐ž๐š๐ฌ๐ฎ๐ซ๐ž๐ฆ๐ž๐ง๐ญ ๐ฉ๐ซ๐จ๐›๐ฅ๐ž๐ฆ

We still rely on outputs like reach and clicks because they are easy, but real value comes from measuring behaviour and business impact, with KPIs defined upfront.

2. ๐ƒ๐š๐ญ๐š ๐ข๐ฌ ๐ญ๐ก๐ž ๐š๐ข๐ฆ๐ข๐ง๐  ๐ฉ๐จ๐ข๐ง๐ญ, ๐ง๐จ๐ญ ๐ญ๐ก๐ž ๐ ๐ฎ๐ง

Data should guide direction, not limit ideas. The moment we start creating for the metric, the ideas become smaller.

3. ๐€๐ˆ ๐ข๐ฌ ๐š ๐ญ๐จ๐จ๐ฅ, ๐›๐ฎ๐ญ ๐ž๐ฑ๐ฉ๐ž๐ซ๐ญ๐ฌ ๐š๐ซ๐ž ๐ญ๐ก๐ž ๐ญ๐ž๐š๐œ๐ก๐ž๐ซ๐ฌ

AI brings scale and speed, but without context and training, it risks producing noise instead of insight.

4. ๐“๐ก๐ž ๐ซ๐ข๐ฌ๐ž ๐จ๐Ÿ ๐ฆ๐š๐œ๐ก๐ข๐ง๐ž-๐ญ๐จ-๐ฆ๐š๐œ๐ก๐ข๐ง๐ž ๐œ๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐œ๐š๐ญ๐ข๐จ๐ง

It is no longer only about SEO, but also GEO (Generative Engine Optimisation) or how brands are represented in AI-generated responses.

5. ๐“๐ก๐ž ๐ก๐ฎ๐ฆ๐š๐ง ๐š๐๐ฏ๐š๐ง๐ญ๐š๐ ๐ž: ๐ฃ๐ฎ๐๐ ๐ž๐ฆ๐ž๐ง๐ญ ๐š๐ง๐ ๐ญ๐ซ๐ฎ๐ฌ๐ญ

In an environment shaped by disinformation, credibility and human judgement matter more than ever.

The โ€œfuture rebootโ€ is not about replacing PR professionals. It is about elevating them into strategic partners who use data to demonstrate real business value.

Brilliant speakers and panelists. It was also great to see our sister company, Perceptica, represented as a sponsor of the event.

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