MerchantSpring

MerchantSpring Enterprise analytics platform for agencies, investors & multi-store brands to drive marketplace work.

01/09/2026

"Be a strategic filter between the AI output and the truth of the brand."

John Wondrasek of Incomar Services on what agencies are actually for now, and why clients want authenticity rather than more content.

60 seconds. Full session linked in the comments.

30/08/2026

"Start small, test, monitor the economics in each of those territories."

Marc Miller of Mercātus on entering Europe without betting the year on it, and why the CPCs and conversion rates you proved in one market don't carry to the next.

60 seconds. Full session linked in the comments.

28/08/2026

"Whether you realise it or not, we all gravitate to how many reviews a product has, and what its star rating is."

Shane Barker of TraceFuse AI on why negative reviews cost more than goodwill, and what account managers should be checking every week.

60 seconds. Full session linked in the comments.

26/08/2026

"AI doesn't have an emotional side, or a storytelling side, or an understanding of a SKU. It just doesn't."

John Wondrasek of Incomar Services on where AI stops being useful in content production, and why the first draft is the easy part.

60 seconds. Full session linked in the comments.

24/08/2026

"Europe is Europe, we'll do the same thing everywhere." That assumption costs US brands their first year in the EU.

Jake Russell of Mercātus on why every European market needs its own keyword research and its own calendar, and why the UK no longer comes bundled with the rest.

60 seconds. Full session linked in the comments.

11/08/2026

Ask ten Amazon brands whether they're 1P or 3P and most will give you a firm answer, like it's a fixed identity. Sell wholesale to Amazon, or sell direct through Seller Central. Pick one.

The brands pulling ahead stopped thinking that way. They run both at once, a hybrid portfolio, and decide product by product where each one belongs.

We asked Sebastian Barrios and Stephan Putter of Leadsphere, who build these setups for a living, to walk through how it works and where it goes wrong.

This is a working-level conversation. You'll leave with a clear way to look at your own catalogue and decide what should move.
� Live with lots of Q&A - bring your questions.
� Can't make it live? Register anyway, and we'll send you the recording.

06/08/2026

If you sell on Amazon, July 27 just changed your catalog — whether you touched it or not. Titles cut to 75 characters, a new Item Highlights field, and Amazon's AI rewriting anything left unreviewed.

So we're sitting down live with Alasdair McLean-Foreman, CEO and founder of Teikametrics — one of Amazon's first third-party sellers back in 2002 — to unpack what actually happened, why it's really about AI shopping agents like Alexa for Shopping, and how to make your listings and your ads compound instead of competing.

Real case study, live look at ARI Catalog, and as much Q&A as you can throw at us.

🟢 Live with lots of Q&A — bring your hardest catalog questions.
🎥 Can't make it live? Register anyway and we'll send you the recording.

21/07/2026

You don't need Postman to test the MerchantSpring API. Run "Retrieve a list of channels" straight from the docs, see the exact call you made and the live response, then copy it into your stack.

Two advantages: test before you build, and confirm the response shape instantly.
→ Try it in the docs: https://hubs.la/Q04q3T0D0
→ Want this connected to your channels? Book a demo: https://hubs.la/Q04q3MZZ0
▶ Watch part 1 — the API dashboard: https://hubs.la/Q04q3MJl0

21/07/2026

Every brand we talk to has an SEO strategy and an ads strategy for Amazon. Almost none of them can answer a simpler question - when a shopper asks Amazon's AI assistant what to buy, does it recommend you?

That's no longer a niche question. Amazon says the Rufus engine behind Alexa for Shopping helped 300M+ customers in 2025, and it's quietly become a third shelf alongside search and ads - one that plays by very different rules.

So we brought in Christian Umbach of Autopilot, who ran one of the first large-scale studies of how the assistant actually recommends products, to walk through what he can share live and answer your questions.

This is a working-level conversation. You'll leave with a clear, practical way to see and act on your presence in AI recommendations.

� Live with lots of Q&A - bring your hardest questions.
� Can't make it live? Register anyway and we'll send you the recording.

20/07/2026

Messy channel tags quietly break your reporting. One missing tag and your multi-channel sales numbers are wrong. So Paul used Claude Code, the MerchantSpring API and our MCP server to build a Channel Tag Audit tool that scans every channel, recommends the right tags, and applies them back automatically.

In this demo, Paul Sonneveld walk through the new MerchantSpring developer docs, connects Claude via the MCP server, builds the tool live with Claude Code, and applies a clean tag taxonomy across hundreds of channels, from clients and pods to brands and categories.

Chapters:
0:00 The new MerchantSpring API and developer docs
1:20 The tag management problem across clients and pods
3:20 Why tags power multi-channel sales reporting
4:40 Connecting Claude with the MCP server (docs.merchantspring.io/mcp)
5:20 Building the Tag Audit tool with Claude Code
8:00 AI taxonomy and tag recommendations
10:00 Reviewing, applying, and the result in MerchantSpring

Build on it yourself:
→ API + MCP docs: docs.merchantspring.io
→ See MerchantSpring on your own channels — book a demo: https://merchantspring.io/book-a-demo

Address

Level 21, 459 Collins Street
Melbourne, VIC
3000

Opening Hours

Monday 12am - 11:45pm
Tuesday 12am - 11:45pm
Wednesday 12am - 11:45pm
Thursday 12am - 11:45pm
Friday 12am - 11:45pm

Telephone

+19087511069

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