28/09/2026
π¨ GOOGLE DEMAND GEN JUST CHANGED.
On 24 September 2026, Google introduced one-tap landing-page visits for image ads on YouTube Shorts and Gmail within Demand Gen campaigns. For Shorts, the feature specifically requires a 9:16 full-bleed image ad.
But here's the part advertisers shouldn't overlook:
A faster click path doesn't fix a weak landing page.
Our latest guide breaks down:
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What changed in Demand Gen
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The 9:16 creative requirement for Shorts
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Why Gmail deserves another look
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Landing-page checks before increasing ad spend
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How to measure conversion quality instead of clicks
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What South African advertisers should test next
π Read the full 2026 guide:
https://synthxmedia.com/google-demand-gen-one-tap-shorts-gmail/
π Want to know whether your landing page is ready for Demand Gen?
Demand Gen campaigns now send one-tap visits from Shorts and Gmail. What changed, the 9:16 format you need, and how SA advertisers should measure it.