09/02/2026
๐ "๐ ๐ผ๐๐ ๐๐ฉ๐ข๐ ๐ฎ๐ป๐ฑ ๐๐๐ฆ๐ง ๐๐ต๐ผ๐ฟ๐๐ณ๐ฎ๐น๐น๐ ๐ฎ๐ฟ๐ฒ๐ป'๐ ๐ฎ๐ป ๐ฎ๐ฑ-๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐ฝ๐ฟ๐ผ๐ฏ๐น๐ฒ๐บ" - strong words from our own Karl Tempest-Mitchell!
In NewscastStudio's IBC 2026 preview, Karl, EVP at Setplex, makes the case that hybrid monetization failures usually trace back to the platform itself: "They're proof the platform underneath was built for one subscription tier and never architected for hybrid monetization."
His comment opens a wider feature on how media organizations are rethinking monetization and measurement as audiences fragment across more platforms.
As AVOD, FAST, and subscription models increasingly have to coexist on the same platform, architecture - not just ad strategy - is becoming the real differentiator.
Well worth a read ๐ https://www.newscaststudio.com/2026/08/27/ibc-2026-preview-monetization-analytics-and-audience-strategy/
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Is your platform ready for hybrid monetization, or still built for one tier? Let's talk at IBC 2026:
๐
September 11โ14, 2026
๐ RAI Amsterdam
๐ช Hall 5, Stand 5.C82
Book a meeting ๐ https://tr.setplex.com/l/1104761/2026-06-09/26nmb2k or reach out at [email protected].
As audiences spread across more platforms, media organizations are reworking how they generate revenue and ... Read More