Setplex

10/15/2026

💡 Launch day gets all the attention. What happens in the months after is what actually decides whether an OTT operation scales or stalls.

Three things operators still get wrong once they're live - straight from the final part of Nelson Hulett's OTT Transformation series.

👉 Swipe through and read the full article: https://tr.setplex.com/nelson-sme-ott-transformation-part3-en

10/08/2026

Nelson Hulett closes his OTT Transformation series with a simple but uncomfortable truth: you can't optimize what you can't measure.

Launch metrics tell you the app works. They don't tell you if the business does. That gap is exactly what separates operators who plateau from the ones who keep compounding, and it comes down to whether you're actually reading what your platform is telling you.

👉 Read the full article: https://tr.setplex.com/nelson-sme-ott-transformation-part3-en

10/05/2026

☀️ 𝗖𝗔𝗕𝗦𝗔𝗧 𝟮𝟬𝟮𝟲 𝗶𝘀 𝗹𝗶𝘃𝗲, 𝗮𝗻𝗱 𝗦𝗲𝘁𝗽𝗹𝗲𝘅 𝗶𝘀 𝗵𝗲𝗿𝗲.

Our EVP, Karl Tempest-Mitchell, is on the show floor through Wednesday, October 7th, ready to meet video providers, service operators, and broadcasters, who are launching or modernizing their OTT service.

How do you really understand what your subscribers watch? How do you keep them loyal and engaged? And which monetization models best match what they expect from you?

Karl would love to talk it through over a coffee or something cold and refreshing.

📩 DM Karl here or email [email protected]

10/01/2026

🎥 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗮𝗻𝗱 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 – 𝗢𝗧𝗧 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗣𝗮𝗿𝘁 𝟯

Your OTT is live. So what comes next?

Most operators cross the hardest line early - getting their service to launch. Few build the discipline to keep it growing after.

In his latest article, Nelson Hulett, Regional VP Americas at Setplex, closes out his three-part OTT Transformation series by breaking down what separates operations that plateau from the ones that scale sustainably.

Nelson's Key Takeaways:

🔹Sustainable OTT growth depends on treating technical quality (QoS) as a continuous discipline, not a launch-day checklist.
🔹 Quality of Experience (QoE) is where operators actually win or lose, and it only improves when editorial and data teams read the same numbers.
🔹 Marketing only becomes a real growth engine once every campaign is traceable, measurable, and optimizable.
🔹 The operators who master all three don't just reduce churn, they build platforms people choose to come back to.

This closes out the series - from why audience behavior forced operators to evolve, through the infrastructure and operational realities of transformation, to what a mature, scalable OTT operation actually looks like.

🔗 Link to the full article here: https://tr.setplex.com/nelson-sme-ott-transformation-part3-en

09/28/2026

📢 𝗢𝗻𝗲 𝘄𝗲𝗲𝗸 𝘁𝗼 𝗖𝗔𝗕𝗦𝗔𝗧 𝟮𝟬𝟮𝟲 𝗶𝗻 𝗗𝘂𝗯𝗮𝗶!

If you haven't planned your meetings yet, you're still on time.

Our EVP, Karl Tempest-Mitchell, will be there 5-7 October, to talk with operators and broadcasters about turning data into better decisions and viewers into loyal, paying subscribers, with Zapflex and AI Insider.

DM Karl here or email [email protected] to book a time.

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09/25/2026

🌞 Summer reminded us what makes this team special.

Our summer team-building wasn't just a break from work, it was proof of something bigger. We get along just as well outside of projects as we do inside them, and we know how to have a genuinely good time together.

Moments like these recharge the batteries before a busy final stretch of the year, and reinforce the trust and connection that make us stronger as a team.

🤩 Great teamwork isn't an accident, it's built in moments like this. 🤍

09/24/2026

🚀 Where is AI making the biggest difference for streaming operators right now? Our own Nelson Hulett answers on camera at IBC 2026!

In a video interview with Stuart Thomson of decodeTV, Nelson, Regional VP for the Americas at Setplex, explains how Setplex uses AI to help operators solve content discovery, deliver programmatic advertising across multiple channels, and pull actionable data on user trends and operational issues.

Watch the full interview 👉https://www.decodetv.com/2026/09/22/ibc-2026-video-setplexs-nelson-hulett-on-the-use-of-ai-in-streaming/

09/17/2026

𝗛𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗼 𝗖𝗔𝗕𝗦𝗔𝗧 𝟮𝟬𝟮𝟲 𝗶𝗻 𝗗𝘂𝗯𝗮𝗶?

📅 5–7 October 2026
📍 Dubai Exhibition Centre, UAE

Our EVP, Karl Tempest-Mitchell, will be there to meet with video providers, service operators, and broadcasters across EMEA to talk about how Zapflex's smarter content discovery, delivery, monetization, and recently launched analytics tools help operators turn casual viewers into loyal, paying subscribers.

If you're attending, DM Karl here or reach out at [email protected], he'd love to connect.

See you in Dubai!

09/15/2026

🏆 IBC 2026 wrapped — and we closed it out by picking up a Best of Show Award from TVBEurope.

Our Zapflex AI ad-detection engine has been recognized for solving a problem anyone running a FAST or AVOD business knows well: international and multicultural live channels are hard to monetize because most arrive with no SCTE-35 markers, the signal server-side ad insertion normally needs to find ad breaks. Without it, you're either configuring detection channel by channel, or leaving that inventory unsold.

Read the full story on how we're solving it 👉 https://setplex.com/resource-hub/setplexs-zapflex-wins-tvbeurope-best-of-show-award

📩 Looking for smarter, ad-supported monetization for your channels? Reach out to us at [email protected]

09/14/2026

🚀 𝗦𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝘀𝗶𝘁 𝗼𝗻 𝗺𝗼𝘂𝗻𝘁𝗮𝗶𝗻𝘀 𝗼𝗳 𝗱𝗮𝘁𝗮 - 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗶𝘀 𝗽𝘂𝘁𝘁𝗶𝗻𝗴 𝗶𝘁 𝘁𝗼 𝘄𝗼𝗿𝗸.

That's exactly what 𝗔𝗜 𝗜𝗻𝘀𝗶𝗱𝗲𝗿 does, and it just launched at IBC2026! Built natively into the analytics layer of our Zapflex platform, it lets operators ask questions about channel performance, viewing behaviour, content engagement, and platform errors in plain language — and drill into any issue in real time, without exporting a single spreadsheet.

💡 What could your team do with data that actually answers back?

See it live on our stand at IBC2026, Hall 5, Stand 5.C82.

👉 Read more: https://www.ibc.org/artificial-intelligence/news/ai-insider-puts-data-to-work/22794

AI Insider has been launched at IBC2026, an AI-powered agent designed to turn the growing volume of data generated by streaming platforms into actionable business and operational intelligence.