07/13/2026
Imagine you’re a sleep talker, and one night you mumble “Hey Siri, call 911” without even realizing it. Next thing you know, you’re waking up to cops banging on your door, and you’re standing there completely confused trying to figure out what’s going on. Eventually you sort it out, everybody has a laugh, and it’s just a weird misunderstanding.
But here’s the thing. There’s an actual emergency happening right now for a lot of business owners, and most of them have no idea it’s already knocking.
Right now you’re probably using AI the same way everyone else is. Looking things up, working through strategy, maybe even having it write your social posts. And that’s fine. But while you’re using it that way, something else is quietly shifting underneath all of us. People are starting to ask AI directly for recommendations. Someone types “who should I hire for plumbing” into ChatGPT or Gemini or Perplexity, and instead of scrolling through a Google page, they just get an answer.
And that answer is somebody’s name. Maybe it’s yours. Right now, it’s probably not.
Here’s the part that should get your attention though. Your competitor who’s showing up in that answer right now, their authority on AI is actually pretty thin. It’s not locked in. It can be taken from them, and honestly it’s a lot easier than most people think.
In the last month and a half we’ve helped eight different businesses start showing up as the recommendation instead of the afterthought. Home inspectors, gyms, cleaning companies, construction crews, all kinds of industries most people wouldn’t think of first.
If you want to be next, just message us the word AI and we’ll get you on a strategy call to walk through what that could look like for your business.
