10/01/2026
For years, enterprise marketing has been measured by campaigns, assets, impressions, clicks, and engagement. But as expectations around growth and business impact increase, the bigger question is: What outcomes is marketing accountable for? Read more: https://www.movate.com/the-future-of-enterprise-marketing-why-marketing-as-a-service-is-the-next-growth-model
In this PoV, Vivian Gomes, Chief Marketing Officer at Movate, explores why Marketing-as-a-Service (MaaS) is emerging as a new growth model. What differentiates Movate’s approach is the operating model behind it, bringing strategy, ex*****on, AI, analytics, and continuous optimization together under one accountable model designed around measurable outcomes.
The article looks at how a connected approach across Audience, Experience, and Revenue can help enterprises move beyond fragmented marketing ex*****on and build a more intelligent, measurable growth engine.