Kana

10/02/2026

The market is catching up, and the then-pervasive question about whether to build AI agents for marketing has now become "where should I start?"

We wanted to share our framework for identifying whether a use case is worth agentifying, and which use cases are being agentified most frequently among the customers we're working with.

Learn all about it in our latest blog: https://na2.hubs.ly/H088Cpl0

A blog that outlines framework of four questions to ask yourself to judge whether a marketing use case is worthy of agentification, and which use cases we’re working on most commonly from our customers.

10/01/2026

76% of the CMOs, CDOs and CAIOs we polled said their governance model is ready for supervised AI decisions. Only 4% described it as "unready."
And yet, when we asked those same leaders what might be slowing them down, they named data governance and data quality among their top obstacles.
Both things can't be true. So what's going on?

In the next video in our Agentic Divide discussion series, Tom Chavez and Vivek Vaidya unpack the contradiction, and land somewhere useful: governance is a buzzkill, but it's solvable. Know where your data came from. Know you have permission to use it. And architect access so your AI agents can only reach what they're supposed to reach. Because, left unchecked, agents will grab everything they can.
It's not a reason to pull the red handle, just a reason to build it right.

See what they had to say about it here → https://na2.hubs.ly/H081lD10

In this video from the Agentic Divide video series, Kana co-founder...

09/30/2026

ICYMI, last week we announced that TIME partnered with Kana to deploy two of our agentic marketing applications across its advertising and sales organizations: Campaign Orchestrator, which continuously monitors delivery, pacing and performance across every live campaign, and Media Proposal Generator, which turns inbound RFPs into structured, inventory-aware proposals in minutes rather than days.

"Reporting and analytics against various ad products in a campaign has always been a time consuming task for ad operations. Kana has given us the strategic decisionmaking power and time savings that allow us to focus on the elements of performance and delivery that are critical to our future growth." Monica Wood, Vice President of Ad Operations, TIME

Read the full announcement: https://na2.hubs.ly/H080j230

09/29/2026

Placing the entire responsibility for AI adoption across all company functions on a single chief AI officer is not scalable. While these officers are playing a critical role in driving the agenda and ensuring AI literacy within a company, they will lack the deep domain-specific knowledge required for successful AI adoption within every department.

In this video from our recent Agentic Divide series, Tom and Vivek discuss how important it is for the CMO to partner with the Chief AI Officer (CAIO), leveraging their own domain expertise to define use cases, structures, and centers of excellence that serve the company's goals.

Check out their discussion to learn more about what Tom and Vivek are recommending CMOs do to ensure they have. a seat at the table as their company evaluates new AI technologies:

This video explores the organizational dynamics of ownership regard...

09/28/2026

A century-old media brand just showed the industry what agentic AI looks like in production.

TIME has published continuously through the advents of television, cable, digital and social. Now they're applying that same instinct for reinvention to their own sales and ad operations infrastructure, with agents working inside guardrails their teams tightly and directly control: budget limits, pricing and brand guidance, and approval thresholds that decide when an agent acts on its own and when it escalates to a human.

"So much of the focus on deploying AI in marketing tends to emphasize flashier use cases, but the organizations seeing the most economic upside are those like TIME who are using AI to reinvent internal processes that drive measurable top-line growth, collapse cost, and augment knowledge work." Tom Chavez, Co-Founder and Kana CEO.

Read our recent full announcement about how TIME is embracing Agentic AI with Kana: https://na2.hubs.ly/H080h_00

09/28/2026

76% of the CMOs, CDOs and CAIOs we polled said their governance model is ready for supervised AI decisions. Only 4% described it as "unready."
And yet, when we asked those same leaders what might be slowing them down, they named data governance and data quality among their top obstacles.
Both things can't be true. So what's going on?

In this episode, Tom and Vivek sit with that contradiction and puzzle it out. Governance isn't the reason to stop; it's the thing most teams haven't architected yet.
See what they had to say about it here → https://na2.hubs.ly/H0825Y70

In this video from the Agentic Divide video series, Kana co-founder...

09/25/2026

The next frontier in marketing technology isn't another point solution. It's an operating layer, an enterprise-grade system that provides loosely coupled AI agents that work with the tools you already have, learns from your data continuously, and coordinates action across channels in real time.

If you missed Vivek's August presentation at Ai4 on why marketing needs "a nervous system," and what really counts as agentic marketing you can now watch the entire replay here: https://na2.hubs.ly/H07N5QJ0

Vivek Vaidya - Chief Technology Officer, Kana presents "Your Martec...

09/24/2026

If you missed our session with The Marketing Millennials, the replay is up.

An hour on building your first marketing agent, what tends to break when you do it yourself, and how to make the ROI case when someone asks. Practical, specific, and full of things people have learned the hard way.

Watch here:

Field Guide to Marketing Agents | Webinar Replay

09/23/2026

ICYMI, yesterday we announced that TIME partnered with Kana to deploy two of our agentic marketing applications across its advertising and sales organizations: Campaign Orchestrator, which continuously monitors delivery, pacing and performance across every live campaign, and Media Proposal Generator, which turns inbound RFPs into structured, inventory-aware proposals in minutes rather than days.

"Modern publishing isn't just about content anymore. We're excited to be proving out what agentic media actually looks like by dramatically augmenting and accelerating our core business processes," Mark Howard, Chief Operating Officer at TIME

Read the full announcement: https://na2.hubs.ly/H07Z4SZ0

Kana, the agentic marketing platform founded by the team behind Krux (acquired by Salesforce) and Rapt (acquired by Microsoft), today announced that the glob...

09/22/2026

The next frontier in marketing technology isn't another point solution. It's an operating layer, an enterprise-grade system that provides loosely coupled AI agents that work with the tools you already have, learns from your data continuously, and coordinates action across channels in real time.

If you missed Vivek's August presentation at Ai4 on why marketing needs "a nervous system," and what really counts as agentic marketing you can now watch the entire replay here: https://na2.hubs.ly/H07N5KX0

Vivek Vaidya - Chief Technology Officer, Kana presents "Your Martec...