08/14/2026
Pulling the mark forward. Clif Family Winery & Farm ’s logo and wine labels just got a refresh. Same bike cog, same California warmth, more confident and contemporary. We evolved a familiar mark into a stronger signature in a crowded category while preserving the spirit that made the brand worth evolving in the first place, positioning Clif for the future. It’s a fresh yet recognizable expression of who they are. Read the full case study on our website.