RSO Consulting

09/02/2026

AI search is changing what “good SEO” looks like. 👀

And if your website is slow, clunky or frustrating to use, that matters more than ever.

Core Web Vitals have always been important. But with AI increasingly influencing how people discover and evaluate content, your website experience deserves a much closer look.

What should you fix first? We break it down for you.

New research shows Core Web Vitals gate AI search citations. Learn why fixing speed failures and adding interactivity boosts AI visibility.

08/25/2026

AI visibility isn't something you can simply add to the marketing task list.

Publishing more content helps with retrieval . . . but building the knowledge AI models have about your brand requires something bigger. Independent mentions, reviews, PR, analyst coverage and reputation built over time.

Our latest post looks at the two layers of AI visibility — and what marketers should actually be doing about them.

Real AI visibility takes more than content. See how generative engine optimization works and what an AI visibility audit reveals about your brand.

08/11/2026

Twenty years in digital marketing is a bit like dog years.

We've lived through about 140 years of algorithm updates. 😅

Thanks to our clients, partners, and team for making the journey worth it. Here's to the next 20!

08/04/2026

What if your biggest AI search advantage isn't more content... but more loyal readers?

Google's latest changes are rewarding trust in ways many marketers haven't noticed yet.

Here's what it means—and what you should be doing now. 👇

Google's Preferred Sources feature lets readers badge your brand for AI Overviews and AI Mode. Learn how to turn loyal readers into search visibility.

07/28/2026

Your customers don't go from discovering your brand to buying in one click—so why should your marketing strategy?
Learn how to build a strategy that delivers measurable results.

See how a full-funnel digital marketing strategy turns the digital marketing funnel into one lead generation strategy that drives real growth.

07/04/2026

The USA is celebrating 250 years. 🇺🇸

We're celebrating 20.

Sure, we're a little younger—but in digital marketing years, that's practically ancient. 😄

From the early days of search engines to today's AI-powered marketing, we've spent the last two decades helping businesses adapt, grow, and stay ahead of what's next.

Here's to 20 years of learning, evolving, and delivering results—and to many more ahead.

07/03/2026

Your content might look great to people—but can AI actually understand it?

As AI-powered search continues to reshape how people discover information, content structure matters just as much as the words on the page. Learn simple formatting techniques that can help make your content easier for AI to read, interpret, and cite.

Learn how to format content for AI search engines with practical tips on structure, schema markup, and credibility signals that get your site cited."

06/25/2026

Many companies focus on driving more traffic when the bigger opportunity may be right in front of them: improving the pages where that traffic lands.

In our latest blog, we explore why landing page optimization remains one of the most overlooked growth levers—and how small improvements in UX, messaging, and conversion paths can have a meaningful impact on results.

Learn how landing page optimization, UX improvements, and conversion rate optimization can increase leads and drive better marketing results.

06/18/2026

Not quite ready for a full-time CMO, but need senior marketing leadership to drive growth?

RSO Consulting's Fractional CMO Services give you executive-level strategy, marketing oversight, and data-driven decision-making—without the full-time commitment.

https://www.rso-consulting.com/services/fractional-cmo-services/

06/09/2026

AI can generate content. It can’t generate real experience.

In today's AI-driven search landscape, brands need more than expertise alone. The content that stands out is backed by real-world insights, firsthand knowledge, and genuine experience.

Read our latest blog on why Experience vs. Expertise matters for AI SEO and E-E-A-T.

Google's E-E-A-T update changed the rules. In a world flooded with AI content, human experience has become the hardest SEO signal to fake — and the most valuable one to build.