Adbeat

10/02/2026

https://blog.adbeat.com/limited-time-urgency-advertising-psychology/ Ever notice how "limited time offer" shows up on everything from credit card ads to magazine subscriptions? We dug into the creative data behind four very different advertisers — Capital One, WSJ, Magazines.com, and 1Home — and found they're all leaning on the exact same psychological trigger. Turns out it's not laziness, it's one of the few persuasion tactics that works regardless of what you're selling. Check out the full breakdown! https://blog.adbeat.com/limited-time-urgency-advertising-psychology/

08/26/2026

Old El Paso went from spending next to nothing to an estimated $36.2 million in 90 days — almost all of it on YouTube, almost all of it riding on just two video creatives. We dug into the spend trend, the channel mix, and how the brand's own sibling companies (Pillsbury, Annie's) spent that same quarter completely differently. It's a great look at how CPG brands buy reach versus how performance marketers test creative.

Check out the full breakdown here:

Old El Paso went from a virtual standing start to an estimated $36.2 million in US ad spend in 90 days — almost entirely on YouTube, almost entirely on two video creatives. Here's what the flight reveals about how CPG brands buy reach differently than performance advertisers.

08/13/2026

Most CTA advice is about button color. It should be about the verb. We looked at how 448,000 US advertisers phrase their calls to action — from "learn more" to "join now" — and found that the verb quietly reveals how well an advertiser understands what a click is worth. Fanatical spent an estimated $40.6M behind 19 creatives with two words of CTA. Adobe ran 926 variants. Here's what separates them:

07/28/2026

Ever notice how two competitors can run nearly identical ad strategies and still end up telling completely different stories? GEICO and Liberty Mutual both pour almost all of their display ad budget into YouTube video — but in the second quarter of 2026, GEICO kept spending more while Liberty Mutual pulled back by about 85%, even as it tested more new ads than before. We broke down what that split might actually mean:

GEICO and Liberty Mutual both run their display advertising almost entirely through one channel — YouTube video. Adbeat's Q1-to-Q2 2026 data shows that concentration cuts both ways: GEICO kept accelerating while Liberty Mutual cut spend by roughly 85% in a single quarter, even as it tested more cr...

07/20/2026

Ever wonder how Red Bull turns "energy drink ads" into content people actually want to watch? Over the past year it generated an estimated 4.22 billion ad impressions — 90% of it on YouTube — while running a rotating calendar of seasonal flavors, live events, and interactive campaigns instead of one-size-fits-all promos. Full breakdown, including the surprise #2 publisher:

Red Bull generated an estimated 4.2 billion ad impressions over the past year — 90% of it on YouTube. Adbeat's data reveals the video-first strategy, seasonal product calendar, and content-driven landing pages behind one of the most distinctive display advertising operations in consumer goods.