08/19/2026
One notification costs you 23 minutes.
Not 23 seconds. 23 minutes to get your head back where it was.
Now count how many times your phone lit up today. The average American checks theirs 186 times. That’s roughly once every five minutes you’re awake.
Meanwhile your brain is also processing up to 75GB of information and making around 35,000 decisions with the same 86 billion neurons it had 200,000 years ago.
The hardware didn’t change. The load did.