Paradigm Sample

10/07/2026

We're at this week! Natasha Braun and Kelly Morrison are at The Market Research Event in Denver from October 5th-7th if you'd like to connect. See you there!

09/16/2026

What’s shaping the future of research?

After a week at Esomar Congress 2026 in Valencia, our CEO Cyrus Deyhimi shares his takeaways on some of the biggest trends shaping the industry: from the growing role of AI to new research methodologies, global perspectives, and the power of partnerships.

Read our take on what’s next for research in our latest article, ESOMAR Congress 2026: The Future of Research: https://corporate.paradigmsample.com/esomar-2026/

If I had to summarize what I took away from ESOMAR Congress 2026, I'd say the industry is entering another period of significant change. But the fundamental need hasn't changed: researchers still need access to the right people, reliable data, and the confidence that the information they're using re...

09/15/2026

Excited for CRC this week! 🎉

We're at Insights Association's CRC Conference in Chicago this week September 15-17!

Robert Gray and Natasha Braun will be on site and they look forward to connecting. Hope to see you there!

09/08/2026

Need to reach the right audience? Start by asking the right questions!

Paradigm provides access to consumer, B2B, and specialized audiences through a global network of sample sources and aggregated panels; backed by a transparent approach to quality.

Our new ESOMAR 37 Questions Guide offers a practical framework for evaluating sample providers, from recruitment practices and sample composition to data quality.
Explore the guide and learn how our approach to sample access, quality, and delivery can support you from project planning through fieldwork.

https://corporate.paradigmsample.com/sample-access-and-reach/

08/18/2026

Paradigm Sample is heading to ESOMAR Congress!

We are so excited to be going to ESOMAR Congress in Valencia September 1-4. Our CEO Cyrus Deyhimi will be attending, be sure to say hello!

See you there! 👋

08/12/2026

The right audience, right when you need them.

At Paradigm Sample, we give you access to 40M+ consumer and B2B panelists. We are backed by trusted data quality and a dedicated team that’s here to help keep your research moving.

From hard-to-reach audiences to everyday consumers, we make it easier to find the people you need and get your research in the field.

🔗 Explore more: https://lnkd.in/e9UPY9qW

07/29/2026

That’s a Wrap on Affiliate Summit East!

We had a great time at Affiliate Summit East and loved connecting with everyone. Thanks for making it a great event!

07/28/2026

Sometimes, the biggest efficiency gains come from asking: Why are we doing it this way?

When a consumer research client needed a faster way to launch projects, we worked
together to rethink the process and build a smarter solution. By listening to our client and investing in their goals, we helped reduce the time from project request to live fielding from approximately 90 minutes to just 10 minutes.

Learn more about how we reimagined the workflow in our latest case study, Streamlining Elements of the Research Workflow: https://corporate.paradigmsample.com/resources/streamlining-the-standard-research-workflow/

07/27/2026

Heading to Affiliate Summit East? Let’s Connect!

Cyrus Deyhimi, our CEO, will be at Affiliate Summit East in New York this week. If you’re attending, be sure to say hello. See you there! 👋

07/02/2026

What makes a brand matter more than price or convenience?

The 2026 Role of Brand Report explores how brand influence is changing and what drives purchasing decisions across industries. Built on high-quality global research powered by Paradigm's data quality solutions, the report offers actionable insights for marketers and business leaders navigating an evolving marketplace.

Download the report and discover what's shaping the role of brand today. https://corporate.paradigmsample.com/role-of-brand/