Paradigm Sample

Paradigm Sample Paradigm integrates inventive technology into online and mobile data collection to improve efficiency

Launched in 2009, Paradigm integrates inventive technology into online and mobile data collection to improve efficiency, quality and richness of data. Paradigm has its own proprietary panel, as well as a robust partner network, which assures that all data collection needs are met, no matter the complexity of the project. In addition, Paradigm’s proprietary mobile application and platform enables in the moment data collection.

Paradigm Sample is heading to ESOMAR Congress!We are so excited to be going to ESOMAR Congress in Valencia September 1-4...
08/18/2026

Paradigm Sample is heading to ESOMAR Congress!

We are so excited to be going to ESOMAR Congress in Valencia September 1-4. Our CEO Cyrus Deyhimi will be attending, be sure to say hello!

See you there! đź‘‹

The right audience, right when you need them.At Paradigm Sample, we give you access to 40M+ consumer and B2B panelists. ...
08/12/2026

The right audience, right when you need them.

At Paradigm Sample, we give you access to 40M+ consumer and B2B panelists. We are backed by trusted data quality and a dedicated team that’s here to help keep your research moving.

From hard-to-reach audiences to everyday consumers, we make it easier to find the people you need and get your research in the field.

đź”— Explore more: https://lnkd.in/e9UPY9qW

That’s a Wrap on Affiliate Summit East!We had a great time at Affiliate Summit East and loved connecting with everyone. ...
07/29/2026

That’s a Wrap on Affiliate Summit East!

We had a great time at Affiliate Summit East and loved connecting with everyone. Thanks for making it a great event!

Sometimes, the biggest efficiency gains come from asking: Why are we doing it this way?When a consumer research client n...
07/28/2026

Sometimes, the biggest efficiency gains come from asking: Why are we doing it this way?

When a consumer research client needed a faster way to launch projects, we worked
together to rethink the process and build a smarter solution. By listening to our client and investing in their goals, we helped reduce the time from project request to live fielding from approximately 90 minutes to just 10 minutes.

Learn more about how we reimagined the workflow in our latest case study, Streamlining Elements of the Research Workflow: https://corporate.paradigmsample.com/resources/streamlining-the-standard-research-workflow/

Heading to Affiliate Summit East? Let’s Connect!Cyrus Deyhimi, our CEO, will be at Affiliate Summit East in New York thi...
07/27/2026

Heading to Affiliate Summit East? Let’s Connect!

Cyrus Deyhimi, our CEO, will be at Affiliate Summit East in New York this week. If you’re attending, be sure to say hello. See you there! 👋

What makes a brand matter more than price or convenience?The 2026 Role of Brand Report explores how brand influence is c...
07/02/2026

What makes a brand matter more than price or convenience?

The 2026 Role of Brand Report explores how brand influence is changing and what drives purchasing decisions across industries. Built on high-quality global research powered by Paradigm's data quality solutions, the report offers actionable insights for marketers and business leaders navigating an evolving marketplace.

Download the report and discover what's shaping the role of brand today. https://corporate.paradigmsample.com/role-of-brand/

How well do you understand the role of Technical Decision-Makers in B2B?Technical decision-makers play a central role in...
06/03/2026

How well do you understand the role of Technical Decision-Makers in B2B?

Technical decision-makers play a central role in today’s B2B technology landscape. From CIOs and CTOs to IT leaders, engineers, and technical managers, these stakeholders influence or authorize critical technology decisions across organizations.

But identifying and engaging them in research isn’t always straightforward.

We have taken a deep dive into the role of technical decision-makers, the challenges involved in reaching them and the opportunities for improving data quality when they are accurately represented in panels.

Learn more: https://corporate.paradigmsample.com/understanding-technical-decision-makers-in-b2b/

How well are you capturing Small Business Owner insights? Small businesses generate roughly 44% of U.S. GDP...yet they’r...
05/21/2026

How well are you capturing Small Business Owner insights?

Small businesses generate roughly 44% of U.S. GDP...yet they’re still one of the hardest audiences to truly understand. In our latest article, we explore the nuance behind research, the risks of relying on broad targeting, and why authentic insights start with talking to real owners making real decisions.

https://corporate.paradigmsample.com/the-power-and-nuance-of-small-business-owners/

Great to see Sima Vasa(Paradigm Sample) and Greg Silverman(Interbrand) take the stage at IIEX North America hosted by Gr...
04/30/2026

Great to see Sima Vasa(Paradigm Sample) and Greg Silverman(Interbrand) take the stage at IIEX North America hosted by Greenbook

Their talk, “Role of Brand and Consumer Choice,” brought to life how brand impact can be measured in real decision-making.

A few highlights:
• Brands that raise their Role of Brand grow revenue 40% faster than those with lower scores
• This partnership works by combining Interbrand’s 25+ years of brand valuation leadership with Paradigm’s global, high-quality data capabilities
• Together, we’re transforming a once-theoretical concept into a research-driven product with real business impact

Want to learn more, let’s chat at IIEX!

Get ready for Role of Brand and Consumer Choice at IIEX North America!Join us at the Yellow Stage, April 29th at 12:20pm...
04/29/2026

Get ready for Role of Brand and Consumer Choice at IIEX North America!

Join us at the Yellow Stage, April 29th at 12:20pm ET. You won't want to miss Sima Vasa and Greg Silverman share their insights live!

Learn more: https://www.greenbook.org/events/iiex-north-america/agenda



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