InfutorData

InfutorData, formerly Verisk Marketing Solutions, is an identity expert and trusted partner to the B2C marketing and advertising ecosystem.

We offer award-winning identity data and insights that simplify the complex task of maintaining and enriching consumer data, including unique propensity signals such as in-market shopping behavior. These solutions enable marketers and publishers to connect the dots that create a true picture of marketable adult U.S. consumers and households. As a strategic and tactical partner, we provide clarity into who your ideal consumers are, what makes them unique, and when and how to reach them. We serve a range of markets, including insurance, financial services, publishers, higher education, media, AdTech, and more. We consumer privacy through compliant sourcing, responsible data usage, and technology that helps create better consumer experiences and improved marketing outcomes.

10/08/2026

📣 Register now for our 10/29 webinar with the Society of Insurance Research, featuring industry experts from J.D. Power, Risk Information, and InfutorData 👉 https://hubs.la/Q04zCcmn0

Join Stephen Crewdson (J.D. Power), Pat Sullivan (Risk Information), Dan Schwind and Tim Finnigan (InfutorData) as they share perspectives on how identity resolution and data enrichment can help insurers better understand consumers, uncover growth opportunities, and strengthen acquisition and retention strategies.

📅 Thursday, October 29 | 12 p.m. CT/1 p.m. ET

10/06/2026

AI isn’t making great creative work less valuable. John Slater of The TARA Group believes it may be doing the opposite 🤖 https://hubs.la/Q04yLf-s0

On the latest episode of The Marketing Rapport podcast, host Tim Finnigan sits down with John Slater, Chief Brand Officer at The TARA Group and former brand and creative leader at Meta, Airbnb, and Twitter, to unpack what AI means for the future of creative work.

The two explore:

🤖 Why more AI-generated content could make distinctly human creativity more valuable
🧠 How real point of view, taste, and judgment help brands stand apart
⚙️ Where AI can save creatives time, without replacing the thinking behind the work
💡 Why the opportunity isn’t to outsource creativity, but to create more room for it

As AI makes content easier to produce, human taste may become an even bigger differentiator. Listen to the full episode, and subscribe wherever you enjoy podcasts.

10/05/2026

Last week, our team attended the National University Foundation Annual Gala as an Education Ambassador Sponsor. 🎓

It was a great evening aboard the U.S.S. Midway in San Diego, celebrating the people and programs expanding opportunity for students across the country.

Learn how we help institutions leverage high quality data to understand prospective students, strengthen engagement, and support enrollment strategies: https://hubs.la/Q04zbdwX0

ActiveProspect

10/02/2026

⭐ We’re excited to welcome Koalaty Leads to the ActiveProspect Publisher Partner Program! ➡️ https://hubs.la/Q04yNXPZ0

As a Certified Publisher, Koalaty Leads joins a growing network of trusted partners helping connect high-quality lead sources with buyers looking to grow with more confidence.

Interested in becoming a Certified Publisher? Explore the program and apply today.

10/01/2026

Connect with our team at Advertising Week NYC next week 🍎🗽 https://hubs.la/Q04yND2X0

Comment on this post and Mick Guilfoyle or Juliette Tubbs will reach out to set up time to rethink how you identify, understand, and reach your consumers.

09/30/2026

According to John Slater of The Tara Group, marketers have the most interesting job in the building ➡️ https://hubs.la/Q04yKJvW0

Inside this week’s episode of The Marketing Rapport podcast, host @ Tim Finnigan sits down with John Slater, Chief Brand Officer at The TARA Group, formerly of Meta, Airbnb, Twitter, and Firefox, for a wide-ranging conversation on what actually makes brands and creative teams work.

The two unpack:
🏁 Why authenticity isn't a cliché, but a real starting line
🧩 When to trust data, and when data becomes a rabbit hole (see: Google's shades of blue)
🧠 How AI is raising, not lowering, the premium on human taste
🗳️ How TargetSmart and Infutor Data are bringing voter data into sharper focus

Listen to the full episode, and subscribe wherever you enjoy podcasts:

Spotify ⏯️ https://hubs.la/Q04yKJg70
Apple Podcasts ⏯️ https://hubs.la/Q04yKJvW0
Amazon Music ⏯️ https://hubs.la/Q04yKJ6f0

09/28/2026

We will see you aboard the U.S.S. Midway Museum this Friday for the National University Foundation's Annual Gala 🎓

Our team is looking forward to an evening with higher education leaders exploring how smarter data strategies can support enrollment, strengthen student engagement, and expand opportunities for students: https://hubs.la/Q04ykTJT0

09/22/2026

WEBINAR: Join InfutorData and the Society of Insurance Research on 10/29 to learn how identity resolution and data enrichment can help insurers better understand, reach, and engage consumers 👉 https://hubs.la/Q04y4yX00

Based on research from our recent whitepaper, Turn Customer Data Into Your Competitive Edge, this webinar will dig into how the powerful combination of identity resolution and data enrichment can help carriers better understand and segment consumers as price sensitivity rises, loyalty declines, and the expectation for seamless experiences continues to grow.

📆 Thursday, October 29 | 12pm CT/1pm ET

Register at the link above!

09/18/2026

Heading to Advertising Week New York? Based in the NYC area? Let's connect 🍎 🗽 https://hubs.la/Q04xMF1_0

Let's set up time to chat through all things consumer data and how we can help maximize your marketing performance.

09/17/2026

Programmatic I/O is coming up quick. Let's get time on the books to chat through your current segmentation and targeting efforts ➡️ https://hubs.ly/Q04xHyBp0

Address

Oakbrook Terrace
Oakbrook Terrace, IL

Website

http://www.infutor.com/

Alerts

Be the first to know and let us send you an email when InfutorData posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to InfutorData: