Mitra Creative

10/06/2026

“…human expertise will remain important. AI-generated code can contain errors, security problems, or solutions that do not fit a project’s requirements. Developers will therefore need to understand programming fundamentals and be able to review, test, and improve automatically generated code.”

Mitra Creative

Web development is changing rapidly as technology, user expectations, and digital business requireme...

10/03/2026

🎯 B2B video advertising is earning serious attention. New research shows B2B ads are among the most watched, with strong performance tied to creative that quickly establishes a relatable problem, person, or situation. For marketers, it is another reason to rethink B2B video as a powerful way to reach and engage professional audiences, per .

Mitra Creative

Analysis by social media marketing company Billo shows that B2B ads are often more watched than B2C ones. In an analysis of more than 88K Meta video ads, B2B posted a 28.7 per cent hook rate (the share of viewers who kept watching past an ad’s opening seconds). The only category that showed better...

10/03/2026

🛠️ The tools may be similar, but the strategy behind them shouldn’t be. Programmatic stacks reveal how companies reach audiences, connect marketing to revenue, and support different growth models, per CMSWire.

Mitra Creative

Retail, B2B and banking marketers build very different programmatic stacks on the same foundation. Here is what each specialist layer signals.

10/02/2026

👩‍💼 is making a bigger push into B2B advertising, giving brands new opportunities to reach business decision-makers through social discovery and influence earlier in the buying journey, per We are Social Media.

The move reflects the growing role social platforms can play in B2B marketing, not just at conversion, but in building awareness and consideration well before the final click.

Mitra Creative

Snapchat’s Spend Smarter campaign targets B2B budgets by positioning the platform as an important place for business discovery, influence and conversion.

09/26/2026

🎯 Younger buyers are changing B2B marketing. Credibility, trusted voices and engaging content increasingly shape how Gen Z and Millennials evaluate brands, per AdNews Australia.

Mitra Creative helps businesses adapt with expert-led content, social media and digital campaigns built to reach and engage the next generation of decision-makers.

LinkedIn research.

09/23/2026

🎯 B2B buying has changed, but too many companies still rely on outdated approaches to reaching customers. Purchasing decisions involve multiple stakeholders, extensive independent research, and buying journeys that rarely follow a straight line. To build stronger customer relationships, understand the entire buying group, recognize genuine intent, and engage people when they're ready, per MarTech.

Mitra Creative

Legacy marketing automation wasn't built for modern B2B buying groups. Jon Miller’s new platform, Phave, sets out to change that.

09/22/2026

👥 B2B buying decisions are made by groups of people, not faceless companies, per MediaPost.

Mitra Creative helps B2B brands build human-centered content and campaigns that connect with real buyers.

A new report says B2B marketing should focus less on chasing individual leads and more on building enough collective confidence among buying groups.

09/14/2026

𝗡𝗢𝗧𝗘 𝗡𝗘𝗪 𝗩𝗘𝗡𝗨𝗘!: Bell Works,𝟭𝟬𝟭 𝗖𝗿𝗮𝘄𝗳𝗼𝗿𝗱𝘀 𝗖𝗼𝗿𝗻𝗲𝗿 𝗥𝗱, 𝗛𝗼𝗹𝗺𝗱𝗲𝗹, 𝗡𝗝 𝟬𝟳𝟳𝟯𝟯 (𝗮𝗻𝗱 𝗼𝗻𝗹𝗶𝗻𝗲)

Join us for the IAMCP New Jersey Chapter's September 2026 Meeting featuring a keynote presentation by Lynda Cialone of Soltura Creative LLC. She leads a team of experienced change management consultants with expertise in all facets of Change Management (stakeholder management, communications, and tr

09/13/2026

Here’s the irony of AI search: as fewer people may click through to websites, being written about on the right websites could matter more. Independent editorial coverage is becoming part of the source material AI uses to understand, validate & surface brands, per stupidDOPETV.

Mitra Creative

stupidDOPE wants direct relationships with marketing directors as AI search, Google News and Apple News reshape how brands earn lasting visibility.

09/11/2026

🇺🇸 On the 25th anniversary of September 11, 2001, Mitra Creative co-founder and president Karl Ufert MitraCreative shares a deeply personal story of survival, courage, and gratitude involving his late father, .

Frank worked for the U.S. Department of Labor's Occupational Safety and Health Administration in its New York regional office, then headquartered in 6 World Trade Center, adjacent to the Twin Towers. Although confined to a wheelchair following a stroke, he continued working for the agency.

On that beautiful September morning, Frank heard the impact as the first plane struck the North Tower and debris began crashing onto the roof of Building 6. He asked his colleagues to open the window shades. What they saw confirmed what many instinctively understood. Several, including Frank, had responded to the 1993 World Trade Center bombing.

They acted immediately. Frank’s colleagues grabbed his wheelchair, rushed him to the elevators and into the garage, then pushed him out onto West Street. As they escaped, they could see the flames above and people falling from the towers, images that remained with Frank for the rest of his life.

Across the city, Karl left his office at an important New York in the IT and raced to his parents’ apartment, repeatedly trying to reach his father as phone lines became overwhelmed. In an extraordinary twist, Frank and his colleagues had evacuated so quickly that some were able to call their spouses in New Jersey before communications failed. Those families called one another, and word reached Karl’s mother that Frank had escaped and was coming home.

Today, we honor the OSHA colleagues whose courage and instinct saved Frank’s life and their own.

We remember every person taken that day, and we pay tribute to all who gave of themselves in the hours, days, months, and years that followed. We honor the first responders, healthcare workers, volunteers, and countless others who cared for the injured, supported grieving families, and helped New York rebuild and move forward.

Twenty-five years later, we remember September 11 not through the lens of politics, but as a profound human tragedy whose lessons, sacrifices, and lives must never be forgotten. 🙏

MitraCreative.com