Windmill Strategy

09/02/2026

We ran ChatGPT Ads for 30 days targeting industrial and manufacturing marketing buyers.

CPCs were lower than expected. Engagement was solid. Conversions were zero.

Here is what we learned and what we would do differently: https://hubs.li/Q04wfCTm0

We spent 30 days testing ChatGPT Ads on our own agency to see if they work for B2B. Here's what we found: real costs, real numbers, and honest takeaways.

09/01/2026

Third-party directories like ThomasNet and Xometry often outrank your own website for the keywords that matter most to your business.

If you have not claimed and updated your profiles, your competitors are showing up where you are not.

That is just one of 11 practical tips in our guide for industrial automation marketers: https://hubs.li/Q04mmZ-h0

08/27/2026

Engineers and technical buyers are adopting AI-powered search at 1.5 to 3 times the rate of average users.

That means your industrial buyers are already using ChatGPT, Perplexity, and Gemini to research vendors. Here is what that requires from your content strategy:
Structure content so AI can parse it: clear headings, FAQs, tables, and bulleted lists. Include statistics and quotable expert insights, which drive up to 40% higher citation rates. Build presence on authoritative platforms that AI training data draws from. Write for questions, not just keywords. Apply E-E-A-T principles with genuine technical depth, not surface-level summaries.

The fundamentals have not changed. The environment has. Full breakdown here: https://hubs.li/Q04mn4WY0

08/25/2026

ABM does not require an enterprise budget or a complex platform.

It requires a clearly defined audience, a solid list, the right content, and a consistent outreach sequence.
Here is how industrial and technical B2B companies can make it work: https://hubs.li/Q04mmP6Q0

08/20/2026

What does a high-performing B2B website actually look like in practice?

Not in theory. In real examples, across real industries, with real technical audiences who need specific information quickly and do not have patience for a site that makes them hunt for it.

We put together a collection of B2B website design examples spanning manufacturing, logistics, automation, life sciences, and technology, with notes on what each one does well. If you are thinking about a website redesign or trying to benchmark where your site stands, this is a useful place to start: https://hubs.ly/Q04tHRSR0

08/19/2026

A company sends out a website redesign RFP. It's 18 pages long. It requires a multi-page competitor teardown, a detailed sitemap, and fully itemized pricing just to be considered. The underlying project is actually a good one.

The strongest agencies on the shortlist pass.

This is happening more often, and AI-generated RFPs are part of the reason. Ask a chatbot to write a website RFP from a few bullet points and it will produce a complete-looking document modeled on the most exhaustive examples it can find. You end up with 18 pages where two carry your actual priorities and the rest is scaffolding the tool assumed you needed.

The agencies you most want to work with are choosing between projects. A document that reads like a procurement contract and demands unpaid strategy work up front will not win that competition.

A good website RFP communicates your goals, your challenges, your stakeholders, your technical requirements, your budget, and your timeline. Then it stops.

We put together a practical guide on how to get that balance right: https://hubs.li/Q04txgNr0

How to write a website RFP that gets strong agencies to respond—what to include, what to leave out, plus a lightweight template and the mistakes to avoid.

08/18/2026

AI chat tools do not just point buyers to links. They synthesize information and present conclusions directly, often without showing where that information came from.

For industrial and manufacturing companies, that changes the visibility equation significantly. Ranking on page one of Google is still important. But being cited as a trusted source by AI tools your buyers are actively using is becoming equally important.

We put together a roadmap for how industrial B2B brands can start building that visibility now, before competitors get there first: https://hubs.li/Q04mm-tS0

08/13/2026

High keyword volume does not mean high keyword relevance.

For industrial and technical B2B companies, the most valuable searches are often the most specific ones. And most generic SEO advice completely misses this.

Here is a seven-step guide built for industrial marketers: https://hubs.li/Q04mmS080

08/11/2026

Most manufacturing websites look like they were built to satisfy an internal checklist, not to convert a prospect.

The ones that work do something different: they lead with clear positioning, give engineers the technical depth they need, and make it easy to take the next step.

Here are the examples worth learning from: https://hubs.li/Q04mmyvP0

08/06/2026

Engineers and technical buyers want information fast.

A well-designed infographic can communicate in 30 seconds what four paragraphs cannot.

Here is how to use them effectively in B2B industrial marketing: https://hubs.li/Q04mmBwS0