Brandography

10/12/2026

Great websites solve hard problems. Great partnerships make that work feel easy.
That was the goal with new Shopify website.

Behind the scenes, the build tackled some serious complexity:

→ Custom UPC lookup and variant image selector for hundreds of safe configurations, replacing a third-party service that cost thousands of dollars a month
→ Custom middleware that keeps accessory inventory in sync with Microsoft Dynamics AX
→ Automated warranty registration that checks the purchase date and serial number
→ Brand refresh built from Liberty Safe’s existing colors, fonts, and imagery

The result is a site that handles the complexity behind the scenes, so customers get a simple, confident way to buy.

See the full Liberty Safe case study linked in our comments below!

09/18/2026

We had a blast at Outdoor Retailer this year! Beyond checking out some of the coolest new gear, we had lots of serious conversations about the future of outdoor eComm.

After chatting with many of you, here are 3 areas where we see outdoor brands leaving money on the table:

- Not connecting Amazon.com & Shopify (did you know connecting these two platforms leads to increased conversions)
- Not utilizing B2B Wholesale setups
- Ignoring AI Search optimization

Read our full OR Recap and see our favorite trade show standouts on the blog!

09/11/2026

Large-scale website redesigns can seem complicated and intimidating, especially when translating complex workflows into a clean user experience. As a multidisciplinary Architecture and Engineering firm, AndersonEngineering came to us looking for a partner who’d dig into their internal processes to deliver a web refresh that resonates with prospective clients.

Here’s how we upgraded their digital foundation on a brand-new WordPress website:

1. Refreshed their branding with a modernized look that better reflects their technical excellence and expertise.
2. Migrated their site to a more flexible builder, so their internal team can update content whenever they want.
3. Completely overhauled their navigation system. Now site visitors can easily find the exact project types or case studies they’re looking for.

We are incredibly proud of this collaboration! Check out the fresh look and explore their impressive portfolio of commercial, government, and institutional projects; the link is in the comments.

08/11/2026

Brandography expands to Bentonville! 🐗

That's right, we now have roots down in Arkansas. During our many trips south, we've been able to cultivate some great relationships, in particular with:

- Bryan Fitten, who's done really cool podcasting and videography for our clients.
- The Barcode Group, an excellent CPG marketing agency that helps brands get into Target and Walmart.
- Craig Farrow, Brandography's newest Solutions Director!

If you're down in Bentonville and want to connect in person, let us know. We're always happy to meet up!

07/31/2026

Sound the Gong: Another Website Launch Alert!

The new website for Clean Ammo Cans was a true, full-scale build for our team. We didn’t just design their website; we revamped their entire digital presence:
- Designing a brand-new logo
- Defining their colors and fonts
- Executing the complete custom Shopify website build.

While we love how the whole site turned out, we want to give a special shoutout to their new Dimensions & Size Chart page!

UX can make or break an eCommerce store, so we built this page to feature two viewing options for different stages of the buyer’s journey. Whether someone is just starting their research or knows exactly what they need, this page can help them find the right product.

Find dimensions for M2A1 Ammo Cans, M19A1 Ammo Cans, and other ammo can sizes. See how much ammo each box can hold and discover other uses for ammo boxes.

07/29/2026

Big News: Brandography is officially a Shopify Plus Premier Partner!

It's been awesome to watch our partnership with Shopify grow over the years. Thanks to Eric Osborne, Kali Keesee, and Stephanie Mace for helping make this happen and being great to work with.

07/28/2026

Performance Max Search Term Visibility Updates

It’s been a while since Google opened up Performance Max search term visibility to all advertisers, but there's still some confusion about the changes!

When PMax search term insights first rolled out, it was only for brands with high spend. Now that full visibility has been standard across all budget sizes for a while, advertisers no longer have to wait on a Google rep to add negative keywords.

However, this can mean there's a temptation to over-correct.

The Brandography team put together a quick guide on how to navigate this new visibility, limitations to consider, and answers to frequently asked questions

Read the full breakdown.

Google expands search term visibility for Performance Max, now accessible to accounts from $50/day, gain transparency and tighter control over campaigns.

07/15/2026

How do you keep growing your organic traffic in the age of zero-click searches and AI? You stop chasing basic keywords and start targeting high-intent searches.

As ACP looked to boost their search presence, we built a data-driven content strategy focused on authoritative, expert-backed answers. The goal wasn't just visibility, but clicks!

The Payoff:
- 237% Growth in Organic Traffic
- Total organic clicks jumped from 81k to 273k
- 386% Increase in Impressions

Ready to rethink your content strategy? Read the full article in the comments!

07/09/2026

Brandon Kasper, our Senior Manager of Paid Media, rounded up the top mistakes businesses make across Google platforms and what you should be doing instead (including step-by-step instructions you'll want to save).

Read our latest blog to get your accounts back on track: 👇 🔗

Managing Google's business tools can be overwhelming. Learn the top mistakes made across Google platforms and how to fix them to save time and headaches.

06/30/2026

🛑 The 5-Minute AI Website Trap 🛑

We’ve all seen the promises of instant web design. While a generated site sounds easy, our team believes a high-performing digital storefront demands authentic human strategy and intentional design. However, we do believe in leveraging AI smartly.

If you are using AI in your day-to-day business, it’s all about understanding the boundaries. It is a fantastic tool for streamlining workflows and beating writer's block. But using it to automate an entire website comes with serious implications.

Before you hand your digital presence over to an algorithm, it pays to know the risks.

Check out our latest piece on balancing speed with long-term growth in the comments below: