EverTrue

EverTrue EverTrue’s suite of donor engagement tools makes the hard job of fundraising easier for every fundraiser, so they can improve the experience of every donor.

By connecting institutional data with dynamic insights from LinkedIn, Facebook, Zillow, the U.S. Census, and more, EverTrue provides advancement offices with the modern data and tools they need to engage alumni, raise support, and measure team progress. Today, EverTrue is improving results for more than 300 institutions through a fully integrated suite of products that powers efforts across the en

tire advancement office. EverTrue is headquartered in Boston, MA and is backed by Bain Capital Ventures.

How do you keep a donor relationship from going cold while your team quadruples in size?As USNA AA&F grew from five fund...
09/01/2026

How do you keep a donor relationship from going cold while your team quadruples in size?

As USNA AA&F grew from five fundraisers to nearly twenty, Signal by EverTrue gave everyone the same shared view of engagement history, so growth didn't mean relationships slipping through the cracks.

One donor's gift was $2,500, but with consistent follow-through it grew into a $15 million commitment.

The result: a first-ever $100 million fundraising year, a 50% increase in donor meetings, and two eight-figure gifts alongside it.

Build communications around donor preferences, not a fiscal year calendar. That's what University of Delaware did.With P...
08/27/2026

Build communications around donor preferences, not a fiscal year calendar. That's what University of Delaware did.

With Preferred Month of Giving, donors choose when they hear from UD instead of following a fiscal year calendar. Automated reporting and Pledgemine by EverTrue turned a manual process into a scalable, personalized workflow.

Communication fatigue dropped. Responsiveness went up. Relationships got stronger, not because UD sent less, but because they sent it when it mattered.

Read the full story by visiting the link in comments! 👇

We keep hearing the same thing about AI and fundraising: people have figured out how to use it well, but their organizat...
08/25/2026

We keep hearing the same thing about AI and fundraising: people have figured out how to use it well, but their organizations are still functioning exactly the same way.

So how widespread is that gap?

We want to hear from the people actually doing the work.

What’s changed in your work? Has your team’s work changed? And where do you draw the line with AI?

Scott Rosenkrans, our Head of AI Growth, created this 10-minute survey to help us understand where the sector really stands. Responses are confidential, and we’ll share the findings.

Open through September 30 → Take the survey: https://hubs.la/Q04vbnVf0

08/25/2026

A donor who's given for a decade and one who lapsed three years ago are in very different places. West Chester University Foundation decided their outreach should reflect that.

For years, every appeal started from scratch. Same list, no through-line between sends.

Lauren Giannaris and her team built donor pools instead, moving people through a journey across the year and using Pledgemine by EverTrue to give each pool its own personalized mail.

The real shift wasn't a new mailing list. It was finally meeting donors where they actually were, instead of starting over with every appeal.

Full link to episode in comments! 👇

Fundraising doesn't happen at a desk.The rebuilt Signal mobile app is now live, so gift officers can prep for a visit, s...
08/24/2026

Fundraising doesn't happen at a desk.

The rebuilt Signal mobile app is now live, so gift officers can prep for a visit, search for constituents, and log the contact report without waiting to get back to a desk.

⚡ Rebuilt from the ground up, one fast, consistent experience on iOS and Android
🔍 Search in plain language or pull up a saved list right in the field, wealth and giving history included
📝 Get an AI briefing before the visit, then log the contact report right after. Nothing gets lost between the meeting and the office
🔒 AI hosted inside your own organization's data, so security keeps pace with the tech

The relationship doesn't pause when the meeting ends. Now your tools don't either.

See it in action: https://hubs.la/Q04tZ_r-0

Update your Signal app to get started!

08/20/2026

What do you do when best practice says one thing, but your donors say another? Chicago Theological Seminary listened to their donors and made their direct mail longer, not shorter.

Chad Schwickerath, VP for Advancement and Strategic Initiatives, noticed something once the letters got longer. Gifts started showing up online on days they hadn't sent a single email, the only explanation was the letter that had just landed in mailboxes.

Using Pledgemine by EverTrue, the team replaced short, ask-first emails with long-form letters built around the seminary's actual mission.

12% response rate. And donors didn't just give, they started writing back!

Full podcast episode in comments! 👇

Reviewing your spending policy this year? See how it stacks up first.We analyzed real customer data to uncover how nonpr...
08/19/2026

Reviewing your spending policy this year? See how it stacks up first.

We analyzed real customer data to uncover how nonprofits and institutions are configuring the Percent of Average Spending Method, the most commonly used approach for endowment distributions.

You'll get benchmarks on:

📊 Typical spending rate ranges
🔁 Common lookback windows
💰 Fund vs. pool-level averaging
⚠️ Underwater spending decisions
📅 Distribution posting frequency

Whether you're prepping for a committee discussion or just want validation that your approach is aligned with peers, this gives you the real-world context to back it up.

Get the report → https://hubs.la/Q04tsXBH0

What if the best fundraising moment isn't an ask at all?A promotion, a retirement, a new job on LinkedIn: these moments ...
08/18/2026

What if the best fundraising moment isn't an ask at all?

A promotion, a retirement, a new job on LinkedIn: these moments are easy to miss in the middle of the day-to-day work of an advancement office.

WKU built a way to catch them anyway, using Signal and ThankView by EverTrue to turn career-move data into personalized video recognition.

WKU delivered 800+ personalized videos in one batch, by a team of two, segmented by student, mid-career, and major-gift alumni so a first job never sounds like a retirement.

The same approach now shapes birthday outreach, and even inspired WKU's deans to send personalized notes of their own.

Turns out, the best fundraising doesn't feel like fundraising. It feels like someone paying attention and showing up when it matters.

Full story in comments 👇

That's a wrap on Apra PD! 💜Scott Rosenkrans, Pat Heffernan, Megan Grosskopf, and Ron Eisenstein spent the week talking p...
08/14/2026

That's a wrap on Apra PD! 💜

Scott Rosenkrans, Pat Heffernan, Megan Grosskopf, and Ron Eisenstein spent the week talking prospect research, AI, and what's top of mind for fundraising teams this year.

We believe fundraising is fundamentally human. So we build our products the same way: by showing up, listening to the people doing the work, and seeing the problems firsthand instead of guessing from behind a screen. That's why we keep coming back to conferences like this one.

If we connected this week, it was great to meet you! Next up, we'll be at:

📍 FFE & NIC Dual Meeting Seminar
📍 AASP 40th Annual Conference
📍 CACUBO Annual Conference

Come find us. 👋

What if you ranked donors by who's ready to give, not just who could?Wealth screening measures capacity, not history. It...
08/13/2026

What if you ranked donors by who's ready to give, not just who could?

Wealth screening measures capacity, not history. It won't tell you who's actually given before, or who's showing the behaviors that predict they're ready now.

Our new guide, Beyond the Wealth Screen, shows how predictive scoring closes that gap:

📊 One museum grew appeal revenue 94%
🙌 A two-person team built a multi-million dollar strategy, no extra headcount
✅ Plus a vendor checklist to help you evaluate predictive scoring for your team

The ready-to-give donors are probably already in your database. Get the guide and go find them. Link in comments. 👇

Address

510 E 96th Street , Ste. 110
Indianapolis, IN
46240

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+16174603371

Website

, ,

Alerts

Be the first to know and let us send you an email when EverTrue posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to EverTrue:

Shortcuts

Share

Category