Insider Perks

Insider Perks Outdoor Hospitality Intelligence — AI, Data & Automation for Campgrounds, RV Resorts & Glamping Destinations

Welcome to Insider Perks on Facebook, where we specialize in elevating outdoor hospitality businesses with cutting-edge marketing and technology solutions. Join our community for expert insights on enhancing customer engagement, innovative website design, effective social media strategies, and much more. Learn how AI chatbots can transform your customer service and discover data-driven tactics to

outshine your competitors. Our content is tailored for campground and RV park owners who aspire to grow their brand and create a lasting impact. Stay tuned for tips, success stories, and the latest trends in outdoor hospitality marketing. Let's embark on a journey to make your business thrive in the digital world!

The traditional static lead form might finally be on its way out.Google just dropped a massive update at Marketing Live ...
06/04/2026

The traditional static lead form might finally be on its way out.

Google just dropped a massive update at Marketing Live that completely changes how businesses capture leads on Search. It is called Business Agent for Leads, and it represents a major shift toward agentic commerce where AI actually executes complex workflows instead of just generating text.

Instead of a prospect clicking an ad and filling out a static form, they are met with a Gemini-powered virtual agent directly within the search ad. Potential customers can ask specific questions and get instant, round-the-clock answers based entirely on your websites content.

This interactive dialogue qualifies the lead in real time. It ensures their needs actually match what you offer before a pre-filled lead form is ever submitted. For your sales team, this means higher-quality, high-intent prospects and significantly less friction in the pipeline. Plus, the AI is strictly grounded in your approved messaging, eliminating the risk of off-script answers.

Right now, this feature is in open beta for US advertisers in select verticals like education, automotive, and real estate, with broader access expected soon.

But there is a catch regarding eligibility. To run this, you need a verified Google Merchant Center account with at least 50 approved offers, a claimed brand profile, and you must be running AI Max or Performance Max campaigns with text customization. Standard Search and Display campaigns are not eligible.

Not sure if your Merchant Center or PMax campaigns are structured correctly to qualify for this rollout? Send us a DM with the word BETA and we can chat through your current setup to make sure your account is prepared for the shift.

Small business owners running Google Ads, check your accounts today. A recent update to the platform just completely cha...
06/04/2026

Small business owners running Google Ads, check your accounts today. A recent update to the platform just completely changed how your monthly budget is spent, and it could result in a surprise bill if you do not adjust your settings.

If you use ad scheduling to only run your ads on specific days or during business hours, this directly impacts you. Previously, your monthly spend was based on the actual number of days your ads were active. For example, if your daily budget was 100 dollars for a Monday through Friday schedule, your ads ran for about 22 days, and you spent around 2,200 dollars a month.

That is no longer how the system works.

Under the new pacing logic, Google now attempts to spend your full monthly budget limit, which they automatically calculate as 30.4 times your daily budget, regardless of how few days your ads are actually scheduled to run.

This means instead of naturally pacing for 22 days, the system will now push aggressively to spend 3,040 dollars inside that exact same Monday through Friday window. To hit this new monthly target, Google will spend up to twice your daily budget on your active days, compressing your spend into a shorter window and exhausting your funds much faster.

Your ads will still only show during the days and hours you selected, but if you have always relied on ad scheduling to naturally keep your monthly costs down, your current daily budget is likely set too high.

To fix this and protect your cash flow, you need to update your campaigns immediately. Take your ideal total monthly marketing budget and divide it by 30.4. Whatever that number is, enter it as your new daily budget in Google Ads.

Tap the bookmark icon to save this post right now so you have the exact math handy when you sit down at your computer to update your campaigns. And if keeping up with these constant platform updates feels overwhelming, send us a DM with the word BUDGET. We are always happy to answer questions and help you review your setup to make sure your ad spend stays exactly where you want it.

It took us years to realize that doing more is not the secret to getting ahead. If you are constantly feeling like you a...
06/03/2026

It took us years to realize that doing more is not the secret to getting ahead.

If you are constantly feeling like you are running on empty, trying to keep all the plates spinning, you are not alone. We have been exactly where you are right now.

The biggest game changer is learning how to optimize the things that drain your energy. When you finally put the right systems in place, everything shifts. You stop simply surviving your week and start actually enjoying the process.

We put something together to help bridge that gap so you do not have to waste another minute figuring it out by trial and error. It is designed to slide seamlessly into your current routine and make an immediate impact on your day.

Head to the link in our profile to see exactly how it works and take the first step toward getting your clarity and momentum back today.

06/03/2026

As June kicks off, the outdoor hospitality landscape is buzzing with new challenges and opportunities. Get a clear view of where the industry is heading, presented by Modern Campground.

Host Brian Searl welcomes:
*Eleonore Hamm, President, RVDA.ca
*Simon Neal, Founder & CEO, CampMap.com
*Phil Ingrassia, Executive Director, RVDA.org
*Rafael Correa, President & CFO, BWDC.com
*Miguel Huerta, President, AsociacionMexicanadeGlamping.com

Special guests tackle key market shifts:
Ed O. Bridgman. Owner of EOBConsulting.com and Paul Bosley Founder of BusinessFinanceDepot.com.

Set your reminder and join the live conversation on June 3rd at 2 PM ET!

Marketing an RV park or glamping resort is rarely a walk in the park, especially when you are already wearing a dozen di...
06/03/2026

Marketing an RV park or glamping resort is rarely a walk in the park, especially when you are already wearing a dozen different hats just to keep daily operations running smoothly.

If you had to pinpoint the one thing slowing your growth down the most, what is your biggest marketing hurdle right now?

A) Generating new leads
B) Retaining past guests
C) Finding the time
D) Managing ad budgets

We are putting together our upcoming posts and want to make sure we are sharing advice that actually helps you solve the exact problems keeping you up at night.

Drop your letter in the comments below to let me know where you are feeling the most stuck.

If you want to share a little more context about why you chose your answer, I will jump into the replies with one quick, actionable tip you can use this week to help clear that specific hurdle.

We are seeing a massive shift in how campers plan their trips, with more guests booking their RV sites directly from the...
06/01/2026

We are seeing a massive shift in how campers plan their trips, with more guests booking their RV sites directly from the road using their phones.

I am curious to see where the outdoor hospitality community stands right now. What percentage of your RV park bookings currently come from mobile devices? Are you seeing under 25%, somewhere between 25% and 50%, 50% to 75%, or over 75%?

Drop your percentage tier in the comments below, and let us know if you have seen that number grow compared to last season.

Creating a seamless mobile checkout is one of the biggest hurdles park owners face. If your mobile traffic is high but your actual direct bookings are lagging, drop a 📱 in the comments. I will shoot you a quick message and we can bounce around some ideas to help smooth out your guests mobile booking experience.

Ever feel like you are putting in the hours but not seeing the shift you actually want?For the longest time, I thought t...
05/29/2026

Ever feel like you are putting in the hours but not seeing the shift you actually want?

For the longest time, I thought the secret to getting ahead was just doing more. More hustle, more late nights, more adding to the never-ending task list.

But all that did was lead to exhaustion.

The real breakthrough happened when I stopped trying to do it all and started focusing on the few intentional shifts that actually move the needle. It turns out, getting to the next level is not about volume. It is about strategy.

When you strip away the noise and implement a clear framework, everything changes. You get your time back, your energy returns, and the milestones that felt miles away start becoming your everyday reality.

I just put together a complete breakdown of how to make this exact shift without overwhelming your schedule.

If you are ready to finally step off the hamster wheel and start seeing real momentum, drop a rocket emoji in the comments below. I will personally send the exact steps straight to your inbox so you can get started today.

Stop letting AI waste your time with useless conversational filler.When extracting specific data from massive documents,...
05/29/2026

Stop letting AI waste your time with useless conversational filler.

When extracting specific data from massive documents, the secret to clean and usable output is applying absolute constraints. If you leave room for interpretation, you get paragraphs of polite fluff that ruin your formatting.

Try applying this exact rule to your next workflow. Instruct your system that exactly two potentially unrelated pieces of information must be selected and summarized from your given content.

Then apply the ultimate guardrail. Dictate that the final output must consist exclusively of this summary, strictly omitting any conversational filler, introductions, or explanations.

This simple framework forces the tool to bypass the small talk and hand you exactly the data you need, nothing more. It is the easiest way to streamline your workflow and get straight to the facts.

Drop the word EXTRACT in the comments and I will send you my private library of zero-fluff constraints so you can seamlessly automate your data processing today.

AI vendor lock-in is a billion-dollar problem, and the market just backed a massive solution.OpenRouter recently hit a 1...
05/28/2026

AI vendor lock-in is a billion-dollar problem, and the market just backed a massive solution.

OpenRouter recently hit a 1.3 billion valuation following a 113 million Series B round. With heavyweight investors like Alphabet, Nvidia, and Andreessen Horowitz jumping in, the message is clear: the AI orchestration layer is no longer optional.

Engineering teams are burning time and resources building separate integrations for every new AI model that drops. OpenRouter solves this by acting as an AI model exchange. A single API grants access to over 400 models, from major players like Anthropic and OpenAI to open-source leaders like DeepSeek.

The real value for development teams is ultimate flexibility. You can switch between text or multimodal models instantly without rewriting code, completely avoiding vendor lock-in. Plus, it intelligently routes requests based on cost, availability, and performance, giving CTOs a centralized dashboard to monitor and optimize inference spending.

The demand for this infrastructure is staggering. They are now processing 100 trillion tokens monthly, representing a five-fold volume increase in just six months, and serving over 8 million global users.

As the AI landscape becomes increasingly fragmented, unification tools are becoming essential additions to the modern tech stack.

Do you see unified APIs becoming the permanent standard for AI development, or will major providers eventually find ways to keep developers locked into their native ecosystems? Let’s discuss.

Guest expectations in the outdoor hospitality industry are shifting faster than ever. What used to be considered a luxur...
05/28/2026

Guest expectations in the outdoor hospitality industry are shifting faster than ever. What used to be considered a luxury is now a baseline requirement for travelers deciding where to book their next stay.

We want to know where the market stands right now. Since every property is unique, what is the most requested tech amenity at your RV park or glamping resort?

A - High-speed Wi-Fi
B - Smart TVs in rentals
C - EV charging stations
D - Keyless entry and Smart locks

Drop your letter in the comments below.

If your top request is not on this list, or if you have noticed a massive shift in what your guests are asking for over the last few years, tell us about it. Let's trade notes in the comments and see where the industry is heading next.

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Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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