Insider Perks

Insider Perks Outdoor Hospitality Intelligence — AI, Data & Automation for Campgrounds, RV Resorts & Glamping Destinations

Welcome to Insider Perks on Facebook, where we specialize in elevating outdoor hospitality businesses with cutting-edge marketing and technology solutions. Join our community for expert insights on enhancing customer engagement, innovative website design, effective social media strategies, and much more. Learn how AI chatbots can transform your customer service and discover data-driven tactics to outshine your competitors. Our content is tailored for campground and RV park owners who aspire to grow their brand and create a lasting impact. Stay tuned for tips, success stories, and the latest trends in outdoor hospitality marketing. Let's embark on a journey to make your business thrive in the digital world!

Google Ads just rolled out one of the most practical budget protection features we have seen in years, and it is a massi...
10/19/2026

Google Ads just rolled out one of the most practical budget protection features we have seen in years, and it is a massive win for campground, RV park, and glamping resort owners.

Historically, running Google Ads meant making a frustrating binary choice: either keep secondary networks like Google Search Partners and the Display Network completely turned on, or turn them entirely off. If you left them on, automated bidding could easily divert your valuable ad spend toward low-converting, high-bounce web traffic instead of high-intent travelers actively looking for a place to stay.

Google has officially replaced that all-or-nothing approach with two new controls: Channel Prioritization and Budget Allocation Caps.

Here is how this changes the game for your property:

First, you can now set priority levels across your campaign networks. By setting primary Google Search as High Priority, the algorithm ensures your core daily budget goes directly toward intent-rich search queries from travelers booking sites in your area.

Second, if you want to test secondary channels like Search Partners or the Display Network for extra brand exposure, you can set them to Low Priority and apply a strict percentage spending cap. For example, you can tell Google to spend no more than 5 to 10 percent of your daily budget on secondary inventory. Lower-priority channels will only receive funding after your primary Search demand is completely satisfied.

This level of control applies across multiple campaign types:
Search campaigns get the most granular control, allowing individual priority levels for Google Search, Search Partners, and Display.
Performance Max campaigns allow native Google channels to stay high priority while capping Search Partners and Display placements.
Demand Gen and Shopping campaigns offer similar secondary channel priority controls.

This shift means you no longer have to risk budget leakage just to test new growth channels. You can safely experiment without burning through funds that should be driving direct bookings.

There is also an important operational deadline to keep on your radar. By February 2027, Google will completely sunset legacy Display Expansion rules for Search campaigns. If your park currently relies on Display Expansion, your settings will need to be manually configured to Low Priority with spending limits to prevent unexpected shifts in how your budget is distributed.

Taking a few minutes to audit your campaign hierarchy now will keep your marketing lean, targeted, and focused entirely on real ROI.

Save this post to reference during your next ad account review, or send us a direct message if you want a second pair of eyes to make sure your budget is fully protected.

As guest expectations evolve, smart tech upgrades are becoming essential for delivering a seamless stay while keeping op...
10/16/2026

As guest expectations evolve, smart tech upgrades are becoming essential for delivering a seamless stay while keeping operational stress to a minimum.

If you could only implement one major tech improvement at your property before next season, which one takes top priority for you?

A) Automated check-in/out kiosks
B) AI customer service chatbots
C) High-density property Wi-Fi
D) Automated dynamic pricing

Drop your choice in the comments below, and let us know why that option is leading your list this year!

Running a property means wearing a dozen different hats, and tedious digital tasks often pull you away from what actuall...
10/16/2026

Running a property means wearing a dozen different hats, and tedious digital tasks often pull you away from what actually matters: creating incredible guest experiences.

If you could completely delegate one of these daily tasks to an AI assistant starting today, which would give you the most time back?

A - Drafting social media content
B - Writing responses to guest reviews
C - Answering repetitive website FAQs 24/7
D - Optimizing paid ad campaigns

Drop your letter A, B, C, or D in the comments below.

How many hours a week do you currently spend handling the option you picked?

Managing a campground or RV park means wearing ten hats at once. From staff schedules to vendor agreements and occupancy...
10/15/2026

Managing a campground or RV park means wearing ten hats at once. From staff schedules to vendor agreements and occupancy reports, administrative friction constantly pulls focus away from the guest experience.

Microsoft introduced a major update to Copilot Notebooks, shifting AI from a standard chat assistant into an automated workspace capable of running complex, multi-step routines.

For park operators, this offers a practical way to streamline back-office management.

Instead of toggling between Word, Excel, and email, you can now centralize your operational workflows in a single view.

You can configure automated tasks like compiling daily morning shift briefings, summarizing weekly occupancy stats, or building interactive visual reports directly from your property data.

Because these workspaces operate as closed-loop systems, the AI only references the specific documents you select, such as your internal SOPs, staff handbooks, or vendor lists. You can even edit native Word and Excel files directly inside the workspace while delegating formatting and layout updates to the AI.

Less time spent manually pulling reports and updating spreadsheets means more energy focused on growing your business and delivering great outdoor stays.

If you could delegate one recurring administrative task at your property to an automated digital assistant, would you start with daily staff briefings, weekly reporting, or updating your operational SOPs? Let us know in the comments below.

Managing a campground or RV park usually means juggling constant front-desk inquiries while trying to keep up with compe...
10/15/2026

Managing a campground or RV park usually means juggling constant front-desk inquiries while trying to keep up with competitive pricing. Balancing operational efficiency with revenue growth is tough, but smart technology is changing how top properties operate.

By deploying 24/7 multilingual AI chatbots and voice agents trained on your property’s exact rules and rates, you can automatically resolve up to 83% of guest inquiries without human intervention. That removes friction for your guests while allowing operators to reduce overall headcount by two staff positions.

Pairing that operational freedom with real-time market data and competitor pricing intelligence gives you a massive advantage. Capturing live demand signals and optimizing your rate positioning helps drive an average 21% lift in RevPAR compared to the prior year.

Which area is your park focusing on improving most this season: freeing up front-desk labor or optimizing your rate strategy?

Drop your thoughts in the comments, or send us a DM with the word DATA to get a free copy of our complete automation and revenue guide for outdoor hospitality.

10/14/2026

With peak season behind us, extending your destination's appeal and building year-round guest experiences becomes key. This October 14th, we're discussing strategies for elevating outdoor hospitality through unique, eco-friendly accommodation. Presented by Modern Campground.

Host Brian Searl welcomes recurring guests:
*Zach Stoltenberg, Associate Principal of Architecture at LJA.com
*Scott Foos, CEO of HorizonOutdoors.com
*Jayne Cohen, Founder and CEO of CampgroundConsultingGroup.com
*Jeremy Johnson, Owner of CampKonaHills.com
*Kaleigh Day, Owner/Operator, SurfJunction.com
*Tom Mason, Chief Operating Officer, IVEE.com

Special guest Pawel Sikorski, Founder of YurtsinCyprus.com, will share insights on operating an off-grid ecological B&B and building sustainable, nature-driven glamping destinations.

Tune in live October 14th at 2 PM ET!

Imagine giving an AI agent its own company email address, letting it coordinate complex schedules, build detailed financ...
10/13/2026

Imagine giving an AI agent its own company email address, letting it coordinate complex schedules, build detailed financial models in Google Sheets, and run multi-step operational tasks entirely in the background while you focus on your property.

Google just officially unveiled its universal Gemini agent, marking a massive shift in how businesses interact with artificial intelligence. We are moving away from passive chatbots that require constant prompting, and stepping into the era of objective-based delegation.

Instead of asking an AI to simply draft an email, you can now hand off an entire operational goal. The new Gemini agent can plan, execute multi-step workflows, connect across apps like Gmail, Drive, Chat, and even non-Google platforms, delivering finished work on its own.

It can even operate as a persistent coworker with a dedicated identity, corporate calendar, and storage space to collaborate alongside your team, or spawn temporary sub-agents to handle complex projects in parallel.

For busy property leaders, the most powerful aspect is persistent cloud ex*****on. You can assign a long-running operational task, close your laptop, and let the agent continue working seamlessly in the cloud until the job is completed.

As enterprise technology rapidly shifts toward autonomous delegation, back-office management is set to evolve fast.

If you could hand off one time-consuming administrative task at your property to a digital coworker today, what would it be? Drop your thoughts below.

Running a business is hard enough without feeling like you need a full-time degree in algorithms just to get noticed.If ...
10/12/2026

Running a business is hard enough without feeling like you need a full-time degree in algorithms just to get noticed.

If you had to pick your single biggest daily headache with social media right now, which one hits closest to home?

A) Staying consistent with new content every day
B) Turning your actual followers into paying customers
C) Keeping up with endless algorithm updates
D) Finding the time to manually reply to every DM and comment

Truthfully, most business owners get stuck trying to tackle all four at once without a clear strategy in place. But when you shift your focus from just posting for the sake of it to building a simple, structured workflow, the burnout completely disappears.

Drop an A, B, C, or D in the comments below. I would love to reply with a quick, actionable tip tailored to whichever one is giving you the biggest headache right now.

Imagine what your team could accomplish with two extra full-time team members handling guest inquiries around the clock....
10/12/2026

Imagine what your team could accomplish with two extra full-time team members handling guest inquiries around the clock.

Managing late-night phone calls, repetitive check-in questions, and language barriers can quickly overwhelm your front desk. When AI chatbots and voice agents resolve 83% of those routine guest questions 24/7 in over 40 languages, your staff gains back precious time to focus on delivering exceptional on-property experiences.

Modern operations don't have to require a massive corporate budget. Through the CampVantage platform, access to AI-driven guest support and automated content creation starts at $99 per month on the Growth tier. For properties looking to gain a edge, the $249 per month Premium tier adds automated monthly competitive intelligence for five of your top local competitors.

If your front desk suddenly gained back 20 hours this week, what property upgrade or project would you tackle first?

Drop a comment below with your thoughts, or message us DEMO to hear a quick audio clip of an AI voice agent assisting a guest in real time.

If your campground or RV park runs Google Ads, there is a major automated update rolling out on October 12, 2026, that y...
10/09/2026

If your campground or RV park runs Google Ads, there is a major automated update rolling out on October 12, 2026, that you need to know about immediately. Google is introducing a new feature called Automated Promotions, and they are opting every advertiser in by default.

Here is what is happening: Google's AI will begin scanning your website to find active discount codes, special offers, or coupons. It will then automatically pull those discounts and apply them directly to your Search and Performance Max campaigns without your manual review or approval.

While Google pitches this as a time-saving tool, it poses some serious risks for outdoor hospitality businesses.

First, because this affects campaigns with linked location assets, almost every campground running local ads is eligible. If you have your Google Business Profile connected to your ads, your campaigns are targets for this automatic feature.

Second, if you have old, expired landing pages or seasonal promo codes still sitting in your website's backend, Google's scraper could find them and display them to active searchers. This can lead to massive frustration at checkout when campers expect a discount that is no longer valid.

Third, if you offer exclusive discount codes meant only for your email subscribers, loyalty members, or specific partner groups, Google might scrape these private offers and broadcast them publicly on search results. This directly impacts your bottom line and dilutes your exclusive offers.

Additionally, these automatically generated promotions will not show up in your Google Ads dashboard unless they have actually served and received at least one impression. This means you could have active promotions running that you cannot even see yet in your account.

If you want to maintain complete control over your park's rates, branding, and promotions, you must manually opt out before the October 12 deadline.

Here is how to disable it:

1. Log into your Google Ads account.
2. Go to the Assets section in the left-hand menu.
3. Click on Associations, then click the three dots icon in the top right corner to open Advanced Settings.
4. Find the Account-level automated assets settings.
5. Locate the Automated Promotions toggle and switch it to Off.

Save this post now so you have these step-by-step instructions handy the next time you log into your ads account, or share it with your marketing team to make sure your campground is protected before the deadline. If you get stuck finding this hidden menu, drop a comment below or send us a direct message. We are always here to help you navigate these updates and keep your booking campaigns running smoothly.

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