06/18/2026
If you are only tracking basic social media KPIs, such as views and engagements, you are falling behind. 📊📲
Check out our latest blog post breaking down 3 critical, under-the-radar social media metrics, including TikTok Follows Per Post and Non-Game Day Engagement, that sports organizations need to track to convert casual scrollers into lifelong fans.
https://buff.ly/pvZMM8a
With social media algorithms shifting away from standard follower feeds and moving toward pure interest-based discovery, the old analytics playbook no longer cuts it. Today, a million views on a viral video mean very little if that audience instantly scrolls away without engaging further. To help yo...