Blinkfire Analytics

05/29/2026

🏆️ The UEFA Champions League Final kicks off this Saturday in Budapest! Blinkfire data from the knockout rounds shows a heavyweight clash across Instagram, TikTok, and YouTube:

🔴 Arsenal leads the charge on fan interaction and commercial return, pulling in 209.1 million engagements and a staggering $110.1 million in media value thanks in part to securing the Premier League title.

🔵 PSG - Paris Saint-Germain dominates in video content, capturing audience attention with a massive 2.2 billion views across these video-first platforms.

Visit Blinkfire to see how you can maximize your sponsorship value 🔗 https://buff.ly/XBkBKIT

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05/28/2026

🎙️ It's time to treat your podcast like the multi-channel network it is and stop leaving value on the table!

In a video-first world, a single podcast episode lives across Spotify, YouTube, TikTok, Instagram, and more. If a sponsor’s product is on the studio desk or their logo is visible in a viral clip, how are you accurately capturing that value? Our latest blog post breaks down how Blinkfire bridges the gap to maximize multi-platform podcast sponsorships with:

🔎 AI-Powered Logo Detection
⚡ Real-Time Tracking
💰️ White Space Analysis
📑 Inventory Management

Visit Blinkfire today to see how you can track and value performance analytics, sponsorship exposure, and audience data ➡️ https://buff.ly/CTPULF1

https://buff.ly/xAESJcz

Audio-only distribution is no longer the sole metric for success; the top-performing podcasts are now built video-first. Driven by a culture of cross-platform discovery, a single podcast episode now lives across YouTube, Spotify, TikTok, and Instagram Reels through short-form clips and full-length b...

05/27/2026

Fans are flocking to Andrea Kimi Antonelli Official! Following a massive weekend at the , the Mercedes phenom has secured his fourth straight F1 victory. Antonelli has already exploded for 2.5 million new followers across his social channels this season—a staggering 44.4% follower growth to bring his total following up to 8 million!

💰️ The Sponsor Impact: When a driver dominates the podium, their personal and team partners win big. Blinkfire's Sponsorship Hub shows that PETRONAS, title and technical sponsor of the Mercedes-AMG Petronas F1 Team, received $2.7 million in social media value from the Canadian GP thanks largely to Antonelli's performance. The young star is currently one of the most valuable brand assets in global motorsports.

Demo Blinkfire's sponsorship reporting tools ➡️ https://buff.ly/OimaDLh

05/26/2026

The closest finish EVER! This thrilling result led to NTT INDYCAR SERIES having it's most engaged day in history with 1.4 million engagements (and rising)!

🏆️ Winner Felix Rosenqvist grew his Instagram following by nearly 15% over Indy 500 week

📲 1,753 earned social media posts mentioning the Indy 500 generated 80.6 million views and $2.0 million in social media value

🏎️ Indy 500 raceday engagements were up over 26% YoY

📈 Average race day engagements per post up 200% above yearly average

Visit Blinkfire to see how you can unlock insights like these and more for your organization ➡️ https://buff.ly/51umCKD

05/22/2026

This Saturday, FC Barcelona Femení and OL Lyonnes head to Norway for the 2026 Final. Using Blinkfire Benchmarking, we matched up the two team's digital footprints across Instagram and TikTok:

📱 FC Barcelona Femení dominates when it comes to scale scale, pulling in 114.8 million views and driving $11.0 million in owned social media value thanks to a massive base of 10.7 million followers.

🔥 Despite a smaller overall following, OL Lyonnes is punching above its weight class with a stellar 3.9% engagement-to-follower ratio.

05/21/2026

🏆📈 A historic Tuesday on the pitch translated into a record-breaking day on the social feeds. May 19, 2026, officially goes down as the most engaged day in club history for both Arsenal and AFC Bournemouth, according to Blinkfire data.

🔴 Arsenal FC erupted for 39.4 million engagements after Manchester City's draw with Bournemouth officially crowned the Gunners Premier League champions for the first time since 2004.

🍒 AFC Bournemouth pulled in a club-record 3.8 million engagements following their dramatic 1-1 tie against City, securing European qualification next season for the first time in their 127-year history!

Whether celebrating a championship or a historic breakthrough, both clubs turned peak football drama into unprecedented digital value for their sponsors like Emirates and bj88.

05/20/2026

🏀💰️ In the WNBA, teams and brands are leveraging star players like Caitlin Clark, Angel Reese, and Paige Bueckers to drive massive social media value:

📊 Finance Dominates: Financial brands like Ally make up 28% of the league's uniform sponsorships.

💄 The Beauty Boom: SEPHORA, IPSY, and Lashify are investing in women's sports to reach female sports fans.

📈 The Tri-Market Play: Fintech challenger Albert has locked down a three jersey patch sponsorships in the W with the Atlanta Dream, Dallas Wings, and Los Angeles Sparks.

📲 Back of Jersey Monopoly: AT&T owns the ultimate consistency play with a back-of-jersey monopoly across all 15 franchises.

Analyze every 2026 WNBA jersey sponsorship. Discover how brands like AT&T, Ally, and Albert use AI-powered data to scale ROI in women’s sports.

05/19/2026

2026 Conference Finals:
San Antonio Spurs 🆚 Oklahoma City Thunder
New York Knicks 🆚 Cleveland Cavaliers

Using Blinkfire benchmarking, we ranked the final four teams based on their owned social media performance during the 2026 Playoffs. The Spurs and Knicks lead the way, but as in any sport, the further you go, the more attention you draw.

At Blinkfire, we make sure you don't miss any owned and earned media exposure when reporting on your sponsorships. Learn more and schedule a demo with our team ➡️ https://buff.ly/SYyXZWa

05/14/2026

🏆️ The 2026 PGA Championship has begun at Aronimink Golf Club! From uniform logos to sponsored content scenes like "Global Start Times", Blinkfire is tracking it all.

The 12 featured tee time posts from the PGA Championship, sponsored by ROLEX, have already generated over 1.4 million impressions on social media!

Read more about how golf’s boldest partnerships are driving valuable ROI 🔗 https://buff.ly/eHpPR1h

05/13/2026

Congrats to the Washington Wizards on winning the lottery for the #1 overall pick in the 2026 !

On the day of the lottery, the Wizards ranked #3 in owned social engagement and generated $222,649 worth of media value for their jersey patch partner, Robinhood.

Learn more about how you can measure engagement, valuation, and impact of partnerships across owned and earned media with Blinkfire 🔗 https://buff.ly/VnvmGss