08/28/2026
AI-generated video for law firms: yea or nay?
40% of consumers say heavy AI use in a brand's marketing would lower their trust in that business, up from just 20% last year. That's a real problem for the legal industry, which rests almost entirely on client trust.
But "AI video = bad" isn't the right takeaway either. Speed and scale are real advantages, and some of the best use cases for AI video have nothing to do with trust at all.
So where's the line? It's not actually a yes-or-no question. Like most things legal, there's nuance to parse. Get our full read on where AI video fits into law firm marketing (and where it does not): https://niftymarketing.com/should-law-firms-use-ai-generated-video/