Weidert Group

Weidert Group Inbound Marketing Agency for Complex B2Bs | Diamond HubSpot Partner | www.weidert.com

Weidert Group, founded in 1980, is a full-service business-to-business inbound marketing agency that has been a certified HubSpot Agency Partner since 2011, and achieved Diamond status as a top partner in 2020. HubSpot is the global leader in marketing automation software, with over 73,400 customers in more than 100 countries. Weidert Group provides all components of effective inbound marketing, s

ales, and customer service efforts, including web design, search engine optimization, content strategy, social media strategy and promotion, lead nurturing, voice of the customer programs, marketing and sales training and process design, and overall marketing management. Clients represent primarily business-to-business organizations in complex industries such as industrial manufacturing, distribution, insurance, and financial services. Follow our blog: http://www.weidert.com/blog
Twitter: http://www.twitter.com/WeidertGroup
LinkedIn: http://www.linkedin.com/company/weidert-group
Instagram: https://www.instagram.com/weidertgroup

Too many industrial marketing programs still operate like random acts of marketing: a trade show push, a content sprint,...
08/27/2026

Too many industrial marketing programs still operate like random acts of marketing: a trade show push, a content sprint, then a scramble to refill the pipeline.

That’s the problem Frank Isca will tackle at Manufacturing First 2026 in his session, “The Growth Engine Framework: From Campaign Chaos to Revenue Engine.” He’ll break down what it takes to build marketing that compounds instead of resetting every quarter.

Use code MFGFIRST20 to save $20 on your registration. Link in comments.

by Insight Publications and Northeast Wisconsin Manufacturing Alliance (NEWMA)

If you’ve stalled on setting up HubSpot Prospecting Agent, you’re not alone. Join our small-group working session on Sep...
08/25/2026

If you’ve stalled on setting up HubSpot Prospecting Agent, you’re not alone.

Join our small-group working session on September 22 in Appleton and walk out with Prospecting Agent configured for your team’s real-world sales process — including outreach guardrails, credit limits, and buying signal alerts.

Seats are limited. Registration link in the comments. ⬇️

07/21/2026

The marketers winning with AI aren’t the ones chatting with it the most. They’re the marketers who’ve built a system.

🤖In Episode 40 of , Mike Kaput (SmarterX) breaks down what that system can actually look like:
📥 Capture conversations, calls, and SME knowledge as your raw material
⚡ Use AI to scale what humans gather, NOT to replace the gathering
📋 Audit your existing tools before making big new AI investments
🔁 Start mapping your workflows before agents arrive

Here’s the big mindset shift: from doing the work to building and running the systems that do it. 🎧 Listen now — link in comments!

07/15/2026

"You would be shocked how far you can get simply using AI as a thought partner and a creativity partner to start." 🤯

For leaders and business business owners trying to figure out where AI fits into their daily strategy, decision-making, and analysis, Mike Kaput has a simple piece of advice: stop worrying about the budget and start stack-ranking your work. 📊

AI adoption doesn't require a massive tech overhaul right out of the gate. It requires your time, effort, and an understanding of how to unlock value from the tools already available to you.

Stop aiming at the wrong problems! Check out the full episode of The ChangeOver Podcast with Mike Kaput of SmarterX to get aligned. (Link in comments.)

07/08/2026

GOOD NEWS! Your smartest people are already ahead of the AI curve.
The BAD NEWS: Your organization probably isn’t.

📊 47% of companies are still stuck in pilot mode
🏭 Mid-market companies are the farthest behind
🛠️ Too many teams still use AI like a search engine
📋 Workflow documentation = the CRITICAL step everyone skips

On the latest episode of , Mike Kaput from SmarterX breaks down what B2B leaders need to do — not someday, but this week.

🎧 Listen/watch now — link in comments! Subscribe on Apple, Spotify, YouTube etc. to be notified when part two of our conversation with Mike drops (pun intended).

Happy 250th, USA. May this holiday be a reminder of the importance of freedom, opportunity, and the shared commitment to...
07/03/2026

Happy 250th, USA. May this holiday be a reminder of the importance of freedom, opportunity, and the shared commitment to building a brighter future for all.

Wishing you a safe and happy July 4th!
Our offices are closed today, (July 3) in observance.

06/30/2026

Your 10-min B2B video is invisible on . If people leave before 30 seconds, the algorithm moves on.

Kyle Denhoff of HubSpot breaks down the retention metrics that actually matter and what you can do about it.

🎧 Two-part episode series of is out now (see comments).

This week we're celebrating 5 years of having Matt Troge at Weidert Group.As our Video Producer, Matt brings talent, cre...
05/14/2026

This week we're celebrating 5 years of having Matt Troge at Weidert Group.

As our Video Producer, Matt brings talent, creativity, and a steady presence to every project. Whether he's producing podcasts, video blogs, or other media, Matt has a way of making people feel comfortable on camera and helping great stories come to life.

We're especially grateful for Matt’s employee-owner mindset and the care he brings to his work, his teammates, and the clients we serve. Thank you, Matt, for five years of creativity, professionalism, and impact (and of course, plenty of fun, too)!

Still haven't registered for Experience Inbound 2026? 😱 You're almost out of time! ⏰ Ticket sales close TOMORROW (April ...
04/21/2026

Still haven't registered for Experience Inbound 2026? 😱 You're almost out of time! ⏰

Ticket sales close TOMORROW (April 22 at 11:59pm CT, to be exact) and we don't want you to miss out.

In fact, we so don't want you to miss out that we're offering a **last chance** promo code for $30 off each ticket (see link and code in the comments).

What does the next generation of marketers look like? We’re about to find out 👀This weekend, Weidert Group’s Creative Di...
04/17/2026

What does the next generation of marketers look like? We’re about to find out 👀

This weekend, Weidert Group’s Creative Director, Mike Heidl, is in Dayton, OH judging the District 5 National Student Advertising Competition (NSAC).

These students aren’t just presenting ideas — they’re building real campaigns, solving real problems, and defending their thinking in front of industry pros.

It’s the kind of experience that shapes careers. And honestly, it reminds us of something important:

Great marketing isn’t just taught. It’s mentored.

We’re proud to be part of an industry that takes time to guide, challenge, and support emerging talent. Because the stronger they become, the stronger our entire field becomes.

Sending good vibes to all the teams this weekend! 👏

If you could give one piece of advice to a student entering marketing today, what would it be?

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1107 E South River Street
Appleton, WI
54915

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Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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