10/16/2026
A bigger door isn’t always a better door. 🛒
In our latest Cart Culture convo, our COO and Cofounder Charise Flynn sat down with Sunshine Buns cofounders Chrisi (Whitney) Hammer and Kass Martin-shakin’ buns & bakin’ buns. They’re fresh off a national launch at Target, and they shared something most growing brands never expect to hear: they recently said no to two large retailers.
Early on, every yes feels like a win. As a brand grows, the real discipline is knowing which doors fit the plan and building strong regional partners before chasing every national shelf.
If you’re building a brand in CPG, this one is worth a listen.
👉 Link in bio to grab the full recap and insights.