23/09/2026
Every week an advisor sends a Story to a named recipient. Somebody opens it, watches it, maybe acts on it. And once that Story leaves the CRM, you're back to asking the advisor how it went.
That's the gap. Not the sending. The proof.
Attribution at the individual level changes what this programme is. When every Story and every send traces back to the advisor who sent it and the recipient who received it, per-recipient engagement stops being a story an advisor tells you and starts being a line item brand marketing can defend and renew.
That's the workflow: brief goes in, Story gets scene-by-scene approval, advisor sends it to a named recipient, and what comes back is per-recipient signal - not a summary, not an impression, an attributed outcome tied to that advisor and that Story.
If you're running a private-client programme on anecdote, see what it looks like when a brief becomes an attributed advisor Story: inspify.ai/agent-agencies-fy