08/10/2026
Programmatic advertising has shifted from chasing scale to rewarding efficiency.
New data shows working media efficiency has hit a record 45.1% of spend, yet transaction costs are climbing too. Major buyers also opt for quality signals like contextual fit and attention, instead of only relying on impression volume.
How can publishers navigate these changes?
Book a free meeting with Geniee’s expert to:
- Evaluate their monetization potential
- Customize ad stack to cater to new preferences from demand side
- Connect with high-quality and suitable supply paths
👉[email protected]