10/07/2026
Before the World Cup, there was a schoolyard.
The story of two friends, two very different careers, and the thing school gave them that no one ever graded.
🫶When we talk about school, we tend to get stuck on results. Scores. Performance. Outcomes. But long after the grades are forgotten, it's the people you remember.
⚽Our colleague William Nilsson met his best friend Alexander Isak in a schoolyard as kids, long before one of them was playing on the world's biggest football stage. Different paths never pulled them apart. When they meet, they're still just William and Alex.
🧡Their story says something we believe deeply at Dugga: school is about far more than results. It's about the people who see us early on, the sense of belonging, the friendships that stay with us for life.
Read the full story via the link in the comments 👇